Ad Creator – How to Attract the Right People to your Website
Before we dive into why you ought to be using an Ad Creator, let’s remind ourselves of why Google Ads, in general, can be beneficial to businesses. There are so many reasons, but my top three are building brand awareness, maximizing return on investment, and earning more conversions. All three of these tend to result in more money for businesses, so the results of running Google Ads campaigns are great; however, this is, of course, if you get everything correctly set up in your campaigns.
Time and time again businesses take the leap to invest in Google Ads campaigns, but fail to properly implement them, which eliminates the aforementioned benefits. So, what’s the solution? Ad Creators! We know that Google Ads is a fantastic tool to grow your business, but it can take experts years to learn the ins and outs of how to run the most effective campaigns, giving light to Ad Creators.
Benefits of an Ad Creator
Ad Creators are developed and run by top Ads experts, to help make the complexities of Google Ads more accessible to everyone, regardless of their knowledge of Google Ads. By utilizing an Ad Creator, businesses are able to save time and money, while often learning along the way and getting support to better understand their campaigns.
How do I save time?
This may vary depending on which Creator you select, but regardless of your decision, the reality is that creating Google Ads campaigns on your own can take hours. Using a Creator removes the steps of searching for keywords, optimizing your bids, designing banners, and even creating the ads themselves. Sit back, relax, and let the experts handle everything.
How do I save money?
I know what you are thinking – isn’t it crazy expensive to hire an expert? Fortunately, the answer is no. While some Ad Creators may have premium versions, most are completely free to use. Not only are there no added costs, your ads will be more successful, so the budget you set for your Google Ads will be more efficiently spent.
Will I actually learn?
Experts get how complicated Ads can be, so they are happy to share their knowledge and answer any doubts that you may have. After all, they are your campaigns in the end, so it is important that you learn why certain changes were made and settings were suggested.
Top Ad Creators
There are so many tools to choose from, but these are my personal favorites. Not only are they some of the most popular Ad Creators, they are very reputable and simple to use. The best part – they are all free!
Google Ads Editor
This is a free tool created by Google that allows you to more easily make adjustments to your own campaigns. While the campaigns are not fully created by experts, you do have access to calling a Google Ads expert and valuable analysis from Google, so you can make improvements on your own.
Campaign Creator by Clever Ads
This free Ad Creator is fantastic whether you are a beginner or knowledgeable and just looking to save time and better utilize your funds. Experts came together to create a Google Ads Automation software for all types of businesses, to make it easier to reach the right people when advertising on Google. It is super simple to use and has a seamless creation flow. If you do have any difficulties, experts are always on stand-by to provide assistance and solve any challenges that you may have.
Another free tool, this Ad Creator is specifically designed to create HTML5 Banners. Catchy banners help you build brand awareness, generate more leads and drive sales, but it can be really time consuming to always be updating them. Fortunately, this tool will guide you through the process and let you design your banners manually or it can also generate your banners automatically.
Similar to the popular Banner Creator, this free tool from Google will help you create HTML5 content. It integrates well with a variety of Google products, and of course, with Google Ads. You can easily customize the formats and improve the overall appearance of your content, but there is no option to generate things automatically, so while it will help you catch the attention of more potential customers, you may not save too much time with this tool.
How to Use an Ad Creator
Allow Access to your Google Ads account
This is the part where people tend to have the most doubts, but I can assure you, there is no need to fear this step. In order for any expert to help improve your campaigns, they will need access to your account. The most important thing to check here is that the experts you are enlisting are Google Partners. This ensures that they are people whom you can trust, and you will have nothing to worry about.
Describe your store
Most Ads Creators will want to know a bit more about your business and goals to help you to the best of their abilities. While accessing your Ads account gives some details, it is always best to clarify your personal goals and details of your business, products and services.
Select your target audience
You know your clients better than anyone, so telling the Ads experts about them is so important! If you have a local business, this is the step where you provide geotargeting details. This step is the key to making sure experts know where you want to advertise your products and services, so your Ads can reach the right audience.
Create your ads
Again, the experts know all about Ads, but they do not know everything about your business. Here you can provide your own headlines, product descriptions, and then view samples of what your ads will look like once the experts work their magic.
Watch the magic happen
Once you’ve filled out the key info, you can confirm your daily Google Ads budget and all of the previously inputted information and the experts will get straight to work! The best part of linking your Google Ads account is that once the ads are done, they will be automatically uploaded to your account and you can watch your conversions and profits start to increase without lifting a finger.
All in all, Ad Creators are fantastic, safe tools that will help make your life easier, and hopefully, your business more profitable, too! When you are just starting out with Google Ads, things can seem really daunting, but I hope you have learned that there are so many resources out there to help you out.
We hope this post has helped you attract the right people to your website, follow us on our social networks!