Need to Enhance your AdWords Optimization? Learn How to Make the Most out of Your Google Ads.
As you probably know by now, there is an advertising platform to boost your online sales called Google Ads. This is one of the easiest and most beneficial ways to gain traffic to your online store and slowly begin to grow a reputable business.
Although it may seem like a simple task to do, it can certainly be daunting and especially for new users. Don’t let that discourage you though, there are plenty of ways to obtain desirable results. So what are the best ways to go about while using this platform? Well, in this post we hope to shed some light on how to optimize your AdWords and drive traffic to your store.
Hopefully by the end of this you’ll realize that AdWords optimization isn’t too difficult and can be done quite simply. We want to help you make the most out of your Google Ads campaigns and win over the customers that will help you bring your store to where you want it to be.
Create and optimize your Google Ads through a third-party
While some may not realize, there are entire companies devoted to helping people with their Google Ads. If you already have a million things going on in your life and you would like to not have to worry about creating your own campaigns, this option is perfect for you.
When you have someone that can create the Google ads for you and for free, this allows you to focus on other important things while running your store. As you probably know because you are reading this, Clever ads will do this for you and all for free. One of the allures in using Clever Ads is that they are a trusted Premier Google Partner, making it much easier to leave your ads in their hands.
Also, you can take care of your adwords optimization through their Google Ads Audit tool. Google recommends you perform an adwords optimization at least once a month in your Google Ads account, and with this free tool you can do it as many times as you need to so you have your Google Ads campaigns always on point and avoid wasting your money in poorly optimized campaigns.
It’s also important to keep in mind that something like this not only creates the ads, but also provides a huge variety of Google ads tools to really reach the maximum potential. This may not be everyone’s way of dealing with their ads, and that’s perfectly okay too.
Layout what type of campaign you want to run as well as the goals associated with it
There’s an array of different types of campaigns to choose from and it’s best to know which one corresponds with what your goal is. For example, if your main goal in running advertisements is to bring about website traffic, then shopping campaigns might be the best route. As Google describes it, “Shopping ads are ads that include rich product information, such as a product image, price, and merchant name”. If you’re someone who sells products such as clothing or shoes, running ads such as these would certainly be of some interest to you.
What are you looking to measure?
There are a few things you’ll be able to measure to fully gain adwords optimization. In terms of a quantitative measure, CTR and clicks give a good insight on the performance of your campaigns. What this then does is allow you to figure out the best keywords to pair with your campaigns.
Having this sort of insight is imperative to the success of your store. Otherwise, you might find yourself not getting anywhere with your current efforts and not knowing exactly why.
Look into possible Mobile Reporting Apps & Slack Integrations
Be always in control of your Google Ads account performance by having your metrics always with you. You can now do it by downloading Clever Ads Reporting App. You’ll also be able to compare your Google Ads performance with other advertising platforms you use, like Facebook, Instagram and Bing advertising.
Also, if you are someone who uses Slack on a daily basis to communicate with your team, it’s smart to utilize the full potential available to the platform. There are many integrations to link with your Slack account, many that you probably have never thought possible. For one, there are integrations to link with your Google Ads account and receive many benefits.
Even more specifically, if you are a Clever Ads user, there is a Slack integration to pair the two accounts. The main goal of the integration is to save you both time and money. You will be able to receive metrics and graphs specific to the performance of your Google Ads campaigns. Having that information so readily available at your fingertips will make it both easier to share and also analyze.
This all may seem like a lot of information to process, especially if you are new to the scene of Google Adwords. Luckily there are many outlets to assist you in this process, so don’t feel like you’re alone in this endeavor! We hope you gained some useful information from this blog post and if you’re looking for more resources read this little introduction to AdWords.