The Final Checklist for your Christmas Ads Campaigns
It seems that just a little while ago we were at the beginning of the year, when the world came to a halt due to the COVID-19 pandemic; however, we are almost at the end of the year and there’s nothing better than starting to plan the steps for the 2020 Christmas ads campaigns.
Evidently, this year there was an increase in online shopping and as times remain uncertain due to the pandemic, it is a good time to effectively plan campaigns for this festive date.
In this blog post, I will make a checklist that you should take into account before creating your Christmas Ads Campaigns as well as giving you some ideas so that you can make your Christmas Ads Campaigns more successful.
To start, here are the 7 steps you should take into account when carrying out your Christmas campaigns:
Define your campaign goal
Set a sales target and review your campaigns from the previous year. Also check how customers find your business, in order to identify where your campaigns can be most successful.
Segment your audience…
In order to know your target audience. This way you will be able to target your campaigns to customers who are really interested in your product and thus, avoiding unnecessary expenses.
Create the perfect Christmas offer…
To attract new customers but also to retain those you already have. Think about discounts, gift cards, personalized packaging and don’t forget to put the free shipping on your website when the person exceeds the X value.
Decorate your online store with elements related to this festive season
Your brand must be attractive so that it can differentiate itself from the others. If you need help with banners for your website try our Banner Creator. Through this tool, you can create your banners automatically or manually for free.
After having the promotions and the marketing strategy all defined in advance, it is time to prepare the copies and schedule the posts.
Create campaigns to advertise your products or services
Attract more people to your website and social networks and give visibility to your business! There are lots of ways to advertise online, it all comes down to your budget and your target audience.
If you have never tried it, it is time to advertise your products through Google Ads campaigns. If by reading the previous sentence and by this time you are already thinking that Google Ads is not your thing, before giving up, try creating your own Google Ads campaigns with our Google Ads Creator. You will not regret it!
Another tip is that if your budget is large and you already have some experience with campaigns, try showing ads on various platforms, from PPC ads, Google Ads, Facebook Ads, Microsoft etc. Managing ads on multiple platforms is not easy; however, through the Clever Ads Mobile App you can have all the metrics of your campaigns in just one place which will make your life easier especially at this busy time.
Although Christmas comes to an end, the shopping season does stop on the same day. It is at this time that customers think about offering some candy for themselves and usually take advantage of it because they take into account that it is a time when most stores start their sales period with lots of exciting offers and it is a time when most stores people have some money available to spend.
Take advantage of this time to invest in launching new campaigns with your best offers and promotions.
Finally comes the analysis
The analysis of the results of your campaigns and sales is essential for you to understand what went well and what could have worked better. Although many people disregard this part, it is essential because it will help set goals and objectives for the next year – taking into account the results of the previous year, which will allow new campaigns to be more successful. And make no mistake, no matter how well your campaigns have run, there will always be something to improve!
Now that you know the steps you should take to make your Christmas campaigns a success, here are…
5 examples of the ideas to inspire you to create your campaigns for this special time:
Example 1: Suzy Shier
For example the Suzy Shier store promotes this festive season with a “Gift Guide” collection in its upper navigation. This is a good way to give more visibility to those who browse your website looking for gifts as it facilitates the customer’s search for the perfect gift.
Note that they divided gift options into three categories: less than $25, less than $50 and more than $100. According to Oberlo, in psychology, things grouped into three tend to be preferred by most. What’s interesting is that the middle item is usually an option that people tend to choose. Therefore, customers are more likely to buy in the section below $ 50. It is also easy to see that the difference between $50 and $100 is greater than the difference of $25 to $50, indicating that they intend to reach more people via the middle category.
Example 2- Walgreens
On its website during this festive season, facilitates customers’ work and presents the “Gifts of the Week” menu followed by ten gift guides. Each gift list is designed for a different target audience. The great advantage is that each customer can easily find the gifts taking into account each list and that they are 50% off which gives the sense of urgency and easily motivates the customer to buy.
Example 3 – NCLA Beauty
The NCLA Beauty brand included a link saying “Holiday” in the top navigation as a way to highlight this part. In addition to creating immense sets of beauty inspired by the festive seasons. They had the idea of creating the “Mysterious Bags” with products for nails or lips, but the bag is totally opaque so the customer who buys it has no idea what will be inside. A good idea for a Christmas campaign.
If you look closely, this brand on the Holidays tab includes several products sold in sets and with great discounts. These sets are probably created with the aim to help sell stock that was not sold during the year and at the same time helps to increase the average value of each order.
Product sets are also a psychological trick as they make customers feel that they are doing a better business by purchasing more products in their purchases and usually leave the store feeling happy with the amount of things they have just purchased with a discount.
Example 4 – Carter’s
During the holiday season Carter’s decided to offer discounts of up to 70%. These types of big discounts are great to generate sales and to get rid of stock of less popular products. As the price of the products turns out to be much lower, it encourages customers to purchase more products which, if they were at the usual price, wouldn’t be purchased; thus increasing the average order value.
Tip: Start now to make the list of products so you can make big discounts and create your banners through our Banner Creator.
Example 5- ModCloth
The online store ModCloth chose to place a prominent banner alluding to its Christmas campaigns and below 5 categories related to this festive season. This simple and organized way of arranging the categories on the website, as previously mentioned, helps the customers what they want quickly, whether they’re an animal lover or just looking for a gift under US $25.
It should be noted that this particular store also chose to sell several Christmas themed products such as sweaters, socks, among others, products that obviously gain greater demand at this time of the year. Another fact is that the free shipping offered for purchases over $45 is clearly visible on the top bar and the reference to easy returns which is something that sometimes leads customers to give up their purchase in fear of not being able to return the products, if they aren’t satisfied.
This is what the website looks like:
Now that you know that planning a Christmas campaign must be done in advance and that you have a place to start, it is time to “roll up your sleeves” and start designing your Christmas campaign as this season can be an asset to your brand!
Create discounts, sets, and above all, create campaigns so that customers are aware of your offers and are able to take advantage of the best discounts.