Cyber Monday 2020 – Ultimate Marketing Guide
Everyone knows about Black Friday, but what about Cyber Monday? It is the newest tradition of online shopping, and it occurs after Black Friday. The particularity of Cyber Monday sales is that it is focused on a specific department – electronics! Computers, phones, tablets, TVs, and even video games. Any digital or tech product can have a great discount.
Let’s review the most important things to know about Cyber Monday, and how marketers should get ready for such an important date.
Cyber Monday is here!
Cyber Monday started in the United States but it has expanded internationally just like Black Friday. As it comes just after Black Friday, during that weekend, all kinds of promotions and discounts are available and consumers tend to buy their first Christmas presents.
Remember, this year, Cyber Monday will be November 30. If you are a marketer, start getting ready in advance; if you are a consumer, pay attention as lots of discounts will come out.
Let’s take a look at what marketers should do to get ready for Cyber Monday sales 2020!
Your landing page
Regardless of the season, but probably the most important thing for marketers is to have a fully optimized landing page. Although adding several changes to your web page can make you stand out. You should create a specific landing page or category for your different promotions and discounts for Black Friday and Cyber Monday. That can make you stand out. During these key dates consumers will compare and search plenty of webpages to find the best deals. So your best deals must show up right away. Remember to optimize SEO to catch seasonality traffic.
Remember to optimize your page for mobiles. Remember that around 50% of Cyber Monday sales were made with a mobile phone in 2019. This should even increase more this year. On the other hand, buyers in local stores will decrease due to the current situation.
Email to drive attention
If you have no subscribers yet, start building a base because reaching them with emails or SMS can help you drive them to new products or promotions – increasing engagement.
For your current subscribers, design an email strategy for Cyber Monday to start getting in front of customers and getting them ready for all your promotions and discounts. Using a single SMS communication for this date with a specific promotion can be very effective. Including a countdown can make customers even more excited and it is easy to remember for them, the day of the promotion.
It may be somewhat obvious, but it is not about promoting or running ads like any other time of the year. Trigger keywords and the Cyber Monday seasonality. Create personalized content to increase engagement. Your best deals must be shown as much as you can!
Run emails with a Cyber Monday campaign subject to increase open rate.
Try Google Ads and adapt the content to your specific promotion to achieve great results. Even an attractive banner can be game changing.
An amazing Cyber Monday idea is to promote your products to create a bundle that includes a pack or a kit. For example a gaming pack:
This one includes a screen, computer, headphones, mouse, and keyboard for an ideal price. Mixing this with a Cyber Monday discount shout out can bring you a lot of conversions. Adapt a great message to communicate to your potential customers the advantages of purchasing this Pro Gaming Pack.
There is around a 70% of cart abandonment average and working on Cyber Monday promotions to ensure great results can be frustrating. In order to flip the situation, communicate to your customers that their cart is ready to go. Always add a time urgency regarding the expiration date of the promotion to ensure they complete their purchase.
Try to make it engaging and add different options for your users to interact with. For example, is there any reason to leave your shopping cart? Pricing, I found a better one, not sure on quality. These examples aligned with your own products can make customers share with you the reason and so follow up with a discount or more information about the product.
VIP promotions & discounts
Taking care of your most important customers can create loyalty and great results long term. If you are not taking care of your most important customers, start now!
For such a specific holiday (Cyber Monday) and segment (Electronics), your VIP customers are extremely important because they have already purchased with you and giving them a special offer will make them understand that you care for them (build loyalty).
For your subscribers or high value customers, create a specific pack or bundle. Or just give them a huge VIP discount code just valid for them. If well communicated, customers will understand that purchasing from you can bring them more discounts and special offers.