digital marketing strategy

How to Plan your Digital Marketing Strategy with mobile apps for 2021

After a weird 2020, we are now getting ready for 2021, and many marketers might be wondering how to plan their Digital Marketing Strategy for this new year. Let’s take a look at the newest digital marketing trends for mobile apps.

There can be multiple approaches to your strategy, but in this post we will be reviewing how to control, manage, execute and improve your marketing strategy using mobile apps.

How can mobile apps help with your digital marketing strategy?

Using mobile apps to manage certain business activities are proven to be a real time saver. For marketers that want to spread the word and reach their target audience there are several apps that not only save you many hours, but also, allow you to control, create and optimize your digital marketing strategy.

The first thing you need to do before running any digital marketing campaign, is define your target audience and have a clear goal. This could be more presence on social media, boosting sales with ppc campaigns, or any other goal that meets your needs. 

Once you’ve defined your target audience and your goal, you’ll need to decide what tools are going to help you achieve it. There are multiple desktop tools and great solutions, but what about for those who are multitasking or have a lot to balance? You will be surprised to find mobile apps that can actually help you out. They can be time savers, problem solving solutions, optimizers, creators and much more. Let’s take a look at 6 mobile apps that will help you effectively run your digital marketing strategy for 2021.

Digital Marketing Mobile Apps for your 2021 marketing strategy


Gathering data can be hard because you must extract it from each website. Plai offers a great experience helping you track marketing results from Analytics, Google Ads and 

Youtube. On top of that, you will be able to view a keyword research and related trending topics to discover new keywords. 

Grammarly Keyboard

It seems like a basic one, or even unnecessary, but no one wants typos on their posts or any kind of marketing communication. Grammarly’s Keyboard automatically scans your writing to find grammatical errors and misspelled words. You can download it for free, what else do you want? Try it out, you will not regret it.

Buffer: Social Media Manager

Buffer will help you with scheduling updates for your social media, like Twitter, Facebook, LinkedIn, Pinterest and Instagram. The ability to manage all posts among your social media on your phone, can be a real time saver, and will give you more control over your communications.


More scheduling! Publish posts for Instagram whenever and wherever you are. Not being able to schedule posts for later on with Instagram can be very inconvenient. It will also let you manage multiple Instagram accounts from the same place.

Clever Ads Manager

Running ads in different platforms, like Google Ads, Facebook Ads, Microsoft Ads, Instagram Ads or Twitter Ads can be a pain to understand your ads performance, and there’s so many different ad results to view. Clever Ads Manager will allow you to view your performance and main metrics in the same app for all platforms mentioned above. It’s a real time saver for marketers, and, on top of that, you can pause your campaigns if they are not working as expected or improve your ads with personalized tips. It is a 100% free app!


We all need professional images for our communications and especially for social media. Drag elements and create custom images for sharing. The good thing about Canva is that it is fully integrated with your social media so that way you can easily share them with your followers. Very convenient, great quality and a real time saver.


This 2021, get your phone ready with the best tools for your marketing strategy. Some of them might not work great for your business, but others can really be a game changer. Our recommendation is to try all services with a trial, or if they are free, just try them out. Being able to understand what tools are going to provide you a service to improve or save time are worth exploring and evaluating.

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