10 Digital Marketing Trends from 2020
Whether you sell shoes, jewelry, beauty products or services such as travel or tours, digital marketing trends are something you can’t ignore. They only become more important as the year progresses and Autumn arrives with dates like back to school, Black Friday, and Cyber Monday.
Especially with the persistence of COVID-19, you need to be on your toes to stay on top of things.
Without further ado, here are the best trends in digital marketing to come out of 2020. Enjoy!
Facebook Loses Young Target & Credibility
Facebook no longer solely belongs to young users. According to Forbes, 41% of the current Facebook target is over… 65 years old! Facebook is no longer exclusive to young people, who now prefer more current, visual networks such as Instagram or TikTok.
It’s also important to note that since the data breach scandal in 2018, Facebook has lost a lot of credibility and many people have left the network.
Therefore, it is essential that you study your target audience well and decide if Facebook has to remain your main social network. Maybe you have to start your adventure into TikTok?
Instagram – The Fastest Growing Network for Young People
As we said in the previous point, Facebook and Twitter are starting to be overthrown by networks like Instagram and TikTok. Instagram has proven, with one billion users, to be the fastest growing network among young people under 30.
Especially with quarantine shaking the country over the past few months, membership has been on the rise.
Chatbots Will Eventually Run Customer Service
Most of us don’t enjoy conversing with a robot when we want information from a business. But due to AI, which is advancing by leaps and bounds, companies and businesses have seen their chatbots improve little by little until they reach an almost humanlike perception. You might have even communicated with one without knowing!
80% of businesses declare that they would like to start using a chatbot in 2021 after considering the benefits: 24h service, instant responses, no vacation time needed, etc.
Video Is No Longer an Option, but an Obligation
If you’ve never utilized video marketing the time to start is now. For one, all the aforementioned social networks specialize in this type of content, and also because in the “mobile world” people are watching videos more than ever before!
The Quality of your Content still Matters!
Just because you have to show greater focus to the audiovisual field doesn’t mean you have to give up your content strategy. Content marketing remains an essential component of complete digital marketing strategies.
Blending quality with enjoyable content will go a long way for your business. Ever since the BERT update, released by Google in November 2019, writing in a natural way for search queries has been very much of the focus.
Un-personalised Email = Junk Email
Yes, we know that the email marketing process is one of the more difficult efforts. You have to invest a lot of time and human resources, and sometimes the open rate is much lower than you expected. Our recommendation for the rest of the year? Super personalized emails.
Believe it or not, emailing is still a major communication channel that users have not abandoned. The user will likely only open what they deem important or personalized to them.
Which means that your emails have to be very personalized. Conducting follow ups, offering discounts and promotions, demonstration videos, etc. All the effort will likely pay off in the end.
Try to Be Interactive & Somewhat in the Mainstream
This might seem very difficult to do with an audience, but it can honestly be quite simple. Here are a few examples:
- Quizzes and polls: gamification.
- Augmented reality ads
- 360-degree videos and pics.
The Voice Interaction Can Be Valuable
We’ve experienced this type of interaction with devices such as Alexa or Google Home. Verbal interaction within devices is continuing to rise, so we advise you not to give up on voice response content.
App Messaging Marketing Goes Up a Notch
Social messaging apps have helped us keep in touch with friends and family during quarantine, and we’ve come to realize how essential they are.
Other traditional forms of communication are no longer of great use, and it’s time to capitalize on this change of pace. One app in particular to target is WhatsApp, as it has over 16 billion active users!
Omnichannel marketing is that which involves the practice of marketing across multiple platforms (email, apps, social media, blogs). Having a presence in multiple digital touchpoints is essential when it comes to offering a better user experience.
Extra Tips – Back to School & the Coronavirus
Even though August is still summertime, it signifies the beginning of much more. You need to check your digital marketing calendar and familiarize yourself with what’s coming up. Most brands are already preparing their communication strategy for the return of school, but as the coronavirus still lingers, things will look much different. Also keep in mind that September is right around the corner, with the holiday season rapidly approaching. Here are a few tips to help you through this time:
- Put the right focus on your back-to-school communication strategy.
- Review your competition for the holidays.
- Don’t forget the crisis we are immersed in due to COVID-19 and adapt your prices, offering discounts and promotions.
- Take advantage of the season change.
- It’s always a good time to update your database.
- Do not lose sight of your recurring customers.
The pandemic has created a different pace for almost everything in life and business. The adjustments that have to be made aren’t always the easiest, but they will be the most crucial.