10 Digital Marketing Trends for 2021
Whether you sell products or services, digital marketing trends are something you cannot ignore. They only become more relevant as the year progresses and Autumn arrives with key holiday sales like Black Friday and Cyber Monday. As COVID-19 continues to push people towards online shopping, it is more important than ever to be on top of what is trending online. To help you do so, we have compiled a list of key trends to be on top of this year, enjoy!
Facebook Loses Young Target & Credibility
Facebook no longer solely belongs to young users. According to Forbes, 41% of the current Facebook target is over… 65 years old! Facebook is no longer exclusive to young people, who now prefer more current, visual networks such as Instagram and TikTok.
It’s also important to note that since the data breach scandal in 2018, Facebook has lost a lot of credibility and many people have left the network.
Therefore, it is essential that you study your target audience well and decide if Facebook should still be your main social network. Maybe you need to venture onto TikTok?
Instagram – The Fastest Growing Network for Young People
As we said in the previous point, Facebook and Twitter are starting to be overthrown by networks like Instagram and TikTok. Instagram has proven, with one billion users, to be the fastest growing networks among young people under 30.
Especially with quarantine changing things up over the past few months, the amount of people and time spent on the app has been on the rise.
Chatbots Will Eventually Run Customer Service
Most of us don’t enjoy conversing with a robot when we want information from a business, but due to AI, companies and businesses have seen their chatbots improve little by little until they reach an almost humanlike perception. You might have even communicated with one without knowing so!
80% of businesses declare that they would like to start using a chatbot in 2021 after considering the benefits: 24h service, instant responses, no vacation time needed, etc.
Video Is No Longer an Option, but an Obligation
If you’ve never utilized video marketing, it is time to get started with it! Instagram and Tik Tok are thriving with video content and in our digital world, people are watching videos more than ever before! In a short amount of time, Tik Tok has become the 6th largest social media platform in the world and remained the number one downloaded app of 2020. If you are trying to capture a younger audience, nearly half of the app’s users are between the ages of 18-24 years old.
The Quality of your Content Still Matters!
Just because you have to show greater focus to the audiovisual field, doesn’t mean you have to give up your content strategy. Content marketing remains an essential component of complete digital marketing strategies.
Blending quality with enjoyable content will go a long way for your business. Ever since the BERT update, released by Google in November 2019, writing in a natural way for search queries has been an important focus.
Un-personalised Email = Junk
Yes, we know that the email marketing process is one of the more difficult efforts. You may even invest a lot of time and human resources and achieve an open rate that is much lower than you expected. Our recommendation for the coming year? Super personalized emails.
Believe it or not, emailing is still a major communication channel that users have not abandoned. The shift has been that people will likely only open what they deem important or personalized to them.
This means that your emails have to be very personalized. Send follow ups, offer discounts and promotions, share videos and your efforts will likely pay off in the end.
Data Ethics & Transparency
This past year marked a period where data ethics has taken center stage in the digital marketing conversation. Aside from various laws that have been enacted in different parts of the world, it has become clear that the majority of clients are curious about what you do with their information. Even if your business is based in a country that has not established new norms for the handling of data, you must think about the mentality of your customers. Going into 2021, the general rule of the thumb should be that transparency is of the utmost importance.
Transparency does not exclusively relate to data anymore, either. 2020 showed a rise in a culture of sustainability, recycling and ethically-based business practices, and this trend isn’t going away anytime soon. It would be wise for your business to highlight the steps that you are taking to minimize your carbon footprint throughout digital marketing campaigns this year, as it will likely ease customers’ minds and draw them further to your brand.
Ultimately, you want your customers to trust you. By ensuring proper handling of their information, highlighting steps you have taken to “go green,” or anything else that may boost your customer’s confidence in your brand, you will increase their loyalty to your brand.
Voice Interaction Can Be Valuable
We’ve experienced this type of interaction with devices such as Alexa or Google Home. Verbal interaction within devices is continuing to rise, so we advise you to not give up on voice response content.
App Messaging Marketing Goes Up a Notch
Social messaging apps have helped us keep in touch with friends and family during quarantine, and we’ve come to realize how essential they are.
Other traditional forms of communication are no longer of great use, and it’s time to capitalize on this change of pace. One app in particular to target is WhatsApp, as it has over 16 billion active users!
Omnichannel marketing involves the practice of marketing across multiple platforms (email, apps, social media, blogs). Having a presence in multiple digital touchpoints is essential when it comes to offering a better user experience.
Extra Tips – New Year’s & the Coronavirus
The New Year, for many, signifies change and new beginnings. For marketing, it is the perfect time to check your digital marketing calendar and familiarize yourself with what’s coming up. Most brands are already preparing their communication strategy for the New Year, but as the coronavirus still lingers, things will continue to look different from past years. Your strategy has to adapt to our “new normal,” and be more digital than it ever has been. Here are a few tips to help you through this time:
- Put the right focus on your New Year’s communication strategy.
- Review your competition for the upcoming year.
- Don’t forget that we are in a crisis due to COVID-19, so adapt your prices, offering discounts and promotions.
- It’s always a good time to update your database.
- Do not lose sight of your recurring customers.
- Be transparent and ethical
The pandemic has created a different pace for almost everything in life and business. The adjustments that have to be made aren’t always the easiest, but they will be the most crucial to help you stay afloat.