Google Shopping Ads Shopify: integration, use & advantages
Building a Shopify store is an easy and intuitive process, but once you have finished your store you will be wondering: “How do I attract customers to my store?”. Don’t worry if that’s the case, you are in the right place! Throughout this post I will be showing you why Google Shopping ads shopify is one of the best tools to bring quality traffic to your store. There are multiple reasons why you should be on Google Shopping and why it is one of the best tools that Google has developed for the eCommerce world. One reason in particular is that it has a higher conversion rate compared to other Google Ads campaigns such as Search or Display! Are you ready to become a Google Shopping expert and take your store to the next level? Let’s not delay and get ready to learn everything about Google Shopping ads and our app!
When talking about building campaigns, Google Shopping campaigns are a little bit different compared to the traditional Search & Display campaigns. Google Shopping ads shopify campaigns demand more information and steps in order to get them active and working, but the results are well worth the efforts.
Here is a look at the process:
- Create a Google Merchant Center account here.
- Create your first feed of products.
- Provide information about your products such as product IDs, title, description, product category and type, availability status, product link, price, etc.
- Upload the feed to your Google Merchant Center account.
- Remember to always keep the product feed with all the information updated or your campaigns will stop running.
- Login to your Google Ads account.
- Link your Google Merchant Center account with your Google Ads account.
- Click on “Campaigns”.
- Add a new campaign by clicking on the “+” symbol.
- Select Google Shopping as the new campaign type you want to create.
- Fill in the preferences and you are good to go!
If you want to learn more about the fully detailed process of the Google Shopping campaigns creation, read our post: “Everything you need to know about Google Shopping ads shopify for eCommerce stores”
Optimize Shopify feed with Google Shopping
We recommend using the feed management tool to improve the efficiency of your Shopify feed. This will help you make it easier to make changes when items have a modification, whether they are on sale, sold out or require any price comparison changes. It also helps users find your products easily and ensures the best possible match between search intent and the product in question.
As you can see, the creation of Google Shopping campaigns is not as easy as the creation of other campaigns. However, it is definitely worth the time you will spend on them if you want to create them manually.
If you have a Shopify store, then let me introduce you to our app Shopify Ads, our powerful marketing tool for Shopify stores.
Our app is not only able to create traditional campaigns such as Search or Display, but it also creates banners, optimizes your campaigns, and is able to create Google Shopping campaigns. By downloading and installing our app in the official Shopify Apps marketplace or our web, you will be able to request the creation of Google Shopping campaigns… Totally free!
Our services not only cover the final processes of the campaign creation but we will also take care of your Google Merchant Center account. We will gather the information of your products you choose and upload it to the merchant center, fixing any problem of product feed rejection and ensuring that your final Google Shopping campaigns have the highest quality standard.
So don’t wait any longer and download our official app!
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