google campaigns

Learn How to Build the Structure of Your Google Ads Campaigns

There are a variety of different factors that go into your Google Ads campaigns. These factors are different for each user, but there are certain components that remain consistent across all. It’s important to take heed of what other people are doing with their Google Ads, and implement the practices when creating your own. Google Ads may seem daunting if you’re a beginner, but that’s normal! We’re here to give you advice on how to build the structure of your Google Ads and you’ll notice positive advertising results in no time. 

First Things First

To put the structure of your Google Ads in its most simplest form, it can be broken down into three main components or layers:

  • Your account
  • Your campaigns 
  • Your ad groups

Simple enough, but you might be wondering what goes into each of those different components. To start things off, an account must be conceived in order to embark on your Google Ads endeavor. This is a super simple process, and should only take you a few minutes. In essence, all you will need to create this account is a unique email and password along with billing information that will be used later down the line. Once this process is completed, you’re ready to take the next step in improving your online sales and presence. 

Creating Your Campaigns

Next up is the most important part of your Google Ads campaigns, the campaigns! This component is so important because it is ultimately when you have to decide how you want your ads to look and where they should appear. 

There are many different campaigns that you can run for your products, and it’s up to you to decide what will be a best fit. Not only that, but you will have the opportunity to target your ads which will help your ads to be more efficient. Here’s a list of the different campaigns you can run:

  • Search Network campaign
  • Display Network campaign
  • Shopping campaign
  • Video campaign
  • App campaign

That may seem like a lot to digest all at once, but once you understand their functions it’ll be much easier to choose. Find more information on the different campaigns you can run. It’s also important to complete an in depth optimization of your campaigns when they’re set up. Even though that is further down the line.

Amplifying Your Ads

The final ingredient of the structure to your Google Ads campaigns are your ad groups. Each of your ad groups will contain a set of similar ads for your products as well as an equally important element called keywords. 

Keywords can be the make or break for the success of your campaigns, so it is imperative to find some that really drive traffic to your website. As the name suggests, keywords are the words that are searched by potential customers that will ultimately lead them to your website. These keywords will be linked to your ads, and if they aren’t chosen properly they will do more harm than good.

How to choose the best keywords for your online store? 

Final Thoughts

If you feel a bit uneasy about advertising, know that those are completely normal feelings. It will take a little bit of time to warm up to digital advertising, but with consistent and concerted efforts you’ll be an expert in no time. Before we adjourn, do keep in mind that you will need to assess how much money you will want to put into your efforts. There’s no one right answer on how much should be invested, but it’s generally smart to do a smaller budget for a smaller store and vice versa. 

We hope you were able to learn a thing or two, and that Google Ads doesn’t seem like such a formidable adversary. If you are ever looking for a free tool to help with your campaigns, don’t hesitate to use the technology of Clever Ads. With the many tools this app has in its arsenal, there’s no question that you will see a positive effect on your advertising. 

 

Matt Sanders

Matt

Matt worked for us this past summer in an internship position and has since helped us as a freelancer. He’s currently studying Marketing and Sociology at Ohio State University and is graduating in December of this year. He’s an avid moviegoer, so if you ever need a recommendation he’s your guy. Matt also loves trying new food/restaurants, and enjoys fine wine and beer! 😊 #freelancer #marketing

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