Best Practices for Google Ads Placements
It should come as no surprise that the effectiveness of your ads is largely dependent upon where they are seen by potential customers in the right Google Ads placements. This place of origin where your ads are to be seen is something called the Display Network. The Display Network encompasses a vast array of different mediums to send the message you are trying to relay to your customers.
A common example of what this could be is something as simple as relevant websites and apps that have partnered with Google. Now that you have this information, the question arises: how do I ensure that my ads are being shown in the right places? Fear not, in this article we’ll tackle this question while giving you the best practices to implement into your strategy. Learn everything abour Google Ads Placements!
Automatic Google Ads Placements
If you are just being introduced to Google Ads and aren’t entirely sure where you should put a centralized focus, automatic placements might be the best course of action.
According to Google, an automatic placement can be described as “A term used in Google Ads reporting to reflect the webpages, videos, and apps on the Display Network where your ads show automatically based on the targeting you’ve selected”. Essentially what this means is that there is no added influence as to where your ads will appear. Moreover, it will depend on something like the keywords you are using for your product.
To give an example, if you have a store that focuses on wrist watches and use keywords in the same vein, the automatic placement will put your ads on pages related to watches. Like I said previously, if you’re new to the game and don’t have any specific placements in mind, utilizing automatic placements will be most advantageous. For more information on automatic Google Ads placements and what they can do for you, go here.
Managed Google Ads Placements
The alternative to automatic placements is a more stylized approach called managed placements. This is a more involved approach because, as the name suggests, you are calling the shots as to where your ad will show. Similar to how you add keywords to your ad groups, you will be adding placements to accompany them as well. The only stipulation to your placement choice is that it has to exist in the Display Network.
If you choose to use managed placements, it’s best that you have concrete reasoning behind choosing a particular placement. If you know a certain website that attracts a lot of traffic from your customers, adding that as a placement would be a worthy endeavor.
You’ll also be able to set individual placement bids for what you choose to include. This means that if you notice one location getting much better results, you can increase your bid on that to be more competitive and have overall better exposure. If you need help deciding if managed placements are for you, go here for more information.
Final Remarks & Summary
To summarize, there are two main routes for ad placements: automatic and managed. Discovering which works best for you will only do you good and increase your conversions.
We hope that you were able to glean information on both, and you can never learn too much so don’t be afraid to conduct more research!
There is a level of competition with nearly any industry, so it’s important to have a good plan of attack on how to take your store to the top. Google Ads are a great place to begin, and their placements are only a fraction of what they entail. Not only that but it’s an ongoing process of updating and improving the ads you currently utilize.