tips for your ecommerce

Learn the latest Google Ads tips for next year!

Google has created an online advertising platform to help you reach the right customers and grow your business, bis tis tricky… So, write down these Google Ads Tips. Google Ads provides numerous features and benefits that can be used to your advantage. In this article, we bring you the latest Google AdWords tips for this year. Read carefully, put them into practice, and see real results that will boost your store!

Campaigns: set your goals

Begin Google Ads by choosing the best campaign option that suits your goals. The various campaign types determine where your customers will be able to see your ads.

Search Campaigns

A quality search campaign is a great starting point as you begin to familiarize yourself with pay per click (PPC) advertising. This campaign allows you to precisely measure how effective your PPC efforts are. It gives you the opportunity to make changes and target different areas accordingly. With the intention to target customers who are specifically searching for your products, relevant keywords are crucial. Think as your customers would! It’s all about your company’s goals and your target market.

Display Campaigns

Display campaigns raise awareness about your brand and your products, with the goal of increasing conversions. Effectively utilize display campaigns by using images that are both appealing and relevant to what you offer. If potential customers have started to think more about your products after viewing your ads, then the campaign is doing its job.

Remarketing Campaigns

Remarketing campaigns are campaigns that show your ads to people who have previously visited your site. Be strategic with your campaign and grab your potential customers’ attention. Remember to make your products accessible to people when they have shown interest in your business and are willing to buy. Convert their curiosity into sales!

Dynamic Remarketing Campaigns

Dynamic remarketing is a great tool to optimize your marketing budget and increase customer loyalty. This campaign has been proven to yield higher conversion rates as well as higher click through rates. Hence, it intends to reconnect those who are interested, boost sales, and increase brand awareness.

Be in control of your online advertising strategy. As a Google Premier Partner, Clever Ads will help you boost your traffic and attract new clients. Click here to use the Google Ads Creator to get Search, Display, and Remarketing campaigns effortlessly.

Banners

Banner advertising can help you promote your brand, retarget your audience, and grow your business! Banners simply link your website through the image that is being advertised. There are various sizes of banner ads that you can create, but remember to properly format your image to your selected ad size. Always create a professional look for your products you are advertising!

Keywords

A keyword carries great significance and choosing the right keywords is critical for any business. A Google Ads keyword links your keyword to an advertisement that is relevant to what someone may search for. Effectively utilize keywords to generate both clicks and conversions, all the while, increasing your ecommerce sales.

Consider other variations, think of synonyms, and use specific product names. Your options are endless, but remember to regularly go back and edit your list to help heighten your keywords. Put yourself in your customers’ shoes and decide which ones are optimal for your business.

Ad Extensions

Ad extensions help to give your ads more visibility on the search page as well as make your ads look more professional and attractive. It simply expands your ads, giving your customers more information about your company and what you offer. By providing your customers with more interactive methods of contacting you, they will be more likely to click on your webpage. It is important to select all the extensions that correlate to your business goals. This will help you to maximize the value of your ads and campaigns.

Quality Score

A quality score measures how relevant your ads are; therefore, you want a high-quality score. A higher-quality score = a lower cost per click (CPC)! If you want your ad to be displayed in one of the top three positions, your relevant keywords must meet a quality score and max cost per click bid threshold.

Google Ads Budget

When you start with Google Ads, you should remember that you are making an investment. Google Ads budget depends on your business, your goals, and your capability. The less you spend, the more limited your opportunities will be. Focus on your return on investment (ROI) and not the cost of your ads.

Metrics

Through Google Ads Analytics, Google offers free services that can track and report your website traffic. To analyze your metrics, simply link your Google Analytics account with your Google Ads account. This will allow for a more in-depth analysis of the current state of your ecommerce.

There are many types of metrics you can analyze:

  • Cost per acquisition (CPA).
  • Click-through rate (CTR).
  • Cost per click (CPC) will help you to obtain information about customer activity.
  • Additionally, you will want to inspect your ROI as another factor to determine your success.

Take advantage of these opportunities and improve your campaigns.

Having profitable Google Ads campaigns can be quite challenging and time-consuming. With advice from a professional, you can now improve your Google Ads campaigns with Clever Ads. Click here to get a Google Ads Audit for free and see what you can be doing better. The Google AdWords optimization tool will help you take your campaign to the next level.

Final Thoughts

Campaigns and consumer behavior are constantly evolving and Google is corresponding to those adjustments. Evaluate your current Google Ads strategy and use the above suggestions accordingly. Carefully and strategically take the available steps to optimize your business to see an increase in sales and a boost in traffic. Remember, it’s up to you how you implement these Google AdWords tips.

Lucía Rodríguez

Luci

Luci studied journalism, but soon realized that what she truly loves is writing content and SEO. Cat mom and burger lover, Luci is the SEO and Content Manager at Clever ecommerce and Clever Ads ❤️ #seo #content #marketing

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