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Improve the Performance of Your Google Ads Campaigns with our Google AdWords Tips

Stressed about your ad campaigns? Improving your Google Ads doesn’t have to seem like such a formidable task. There are many different ways to increase your ROI, conversion rate, etc. In this post, we hope to outline a few tips and tricks that you will be able to implement into your work immediately. Check these Google AdWords Tips!

Google Adwords Tips: 1/ Utilize the Keyword Planner

The backbone of any Google advertising campaign are the keywords that are being used. It can sometimes be hard to find which keywords to use for your product but Clever Ads is here to help with their free Keyword Planner.

The Keyword Planner works to find you high quality Google Ads campaigns at a lower cost per click. You will instantly receive many different long-tail keywords that are related to your business and driven to assist your Google Ads campaigns. Not to mention, this tool is completely free to use so it’s actually illogical to not try it out! 

With Clever Ads you don’t only take action but you can also learn how to perform a complete keyword research, how to properly use a keyword planner or how to know which keywords to choose.

Google Adwords Tips: 2/ Evaluate your metrics frequently

I know I know, paging through statistics doesn’t sound like the most fun or efficient thing to do. However, with Clever Ads Google Ads Audit it’s quite simple and it gives you high quality insight about your campaigns. Learn how to properly perform a Google Ads optimization routine with Clever Ads, improve your ROI and avoid wasting money.

You can also get some metrics through Google Analytics. Al you have to do is link a Google Analytics account with your already in place Google Ads account and receive the metrics that will only help you. Inspect such metrics like your click-through rate (CTR) and cost per click (CPC) to get a better look at the behavior of your consumer. When viewing these statistics as well as others offered, you’ll gain a competitive edge and thus begin to fully have adwords optimization. 

Google Adwords Tips: 3/ Don’t be afraid to let go some campaigns

It’s easy to get in the mindset that it’s not the fault of the ad for doing poorly. However, it’s more effective to look at ad campaigns as a game of trial and error. See what you might’ve done wrong in previous advertisements and implement changes into future campaigns.

Much like anything in life, practice makes perfect. You can’t expect to figure everything out just like that, but with proper dedication and care, success can and should be achieved. Don’t view an unsuccessful advertising campaign as a failure either. The quicker you are to dismiss this as a failure, the quicker you will get discouraged and not learn anything. Simply put, it’s okay to lose some battles as it is sometimes necessary in order to win the war. 

Google Adwords Tips: 4/ Appeal to your audience

It’s definitely important to direct a lot of energy towards the preconceived audience of your product. For many online stores, there is a certain demographic that is more inclined to purchase their product. For example, if you sell baby clothes as your main product line, it’s probably best to target your advertising to soon to be mothers and fathers.

This may seem like too specific of a niche, however, it’s quite easy to target these people through a variety of ways. One of those ways being the aforementioned keywords.

It may seem counterintuitive to put advertising in a more specific lense, rather than a broad one. Yet you will see that with the oversaturation of ads on nearly every part of daily life, it’s more effective to go straight to your intended audience. 

We hope you’ve gained a bit of insight after reading these Google ads tips. Sure, dealing with Google ads isn’t the easiest task in the world. But it also certainly doesn’t have to be the hardest. For more tips like these, check here!

Lucía Rodríguez

Luci

Luci studied journalism, but soon realized that what she truly loves is writing content and SEO. Cat mom and burger lover, Luci is the SEO and Content Manager at Clever ecommerce and Clever Ads ❤️ #seo #content #marketing

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