5 Ways to Maximize your Online Sales on Green Monday
Research says that during the months of November and December, eCommerce revenue grows by 30%. One of the most profitable holidays for online retailers during this time is Green Monday. Increase your holiday marketing sales!
Green Monday is the second Monday in December and is the third most profitable retail sales day, right behind Black Friday and Cyber Monday. Because of the high volume of eCommerce sales on this day, Green Monday is often called Cyber Monday 2. That’s exactly what it is – a second chance for all online customers that didn’t finalize their purchases on Black Friday and Cyber Monday.
Therefore, to boost your sales and gain a competitive advantage on Green Monday you need to prepare your site for it. Here is how:
Optimize for Mobile Searches
In 2019 and the foreseeable future, mobile eCommerce remains a big deal. Mobile searches and purchases have already surpassed those on a desktop. If you look at Adobe’s holiday sales research for 2018, you will see that 60% of online holiday shopping traffic and 40% of online holiday sales were conducted on mobile.
Check Your Site’s Speed
Test your website’s mobile-friendliness with tools like Google’s Mobile-Friendly Test. All you need to do is enter your URL and the tool will tell you whether your pages are easy to use on mobile and even offer some additional resources that may help you.
If you notice that your site loads slowly, then you need to take some actionable steps to speed it up.
- Switch from a shared to a managed hosting plan.
- Invest in a content delivery network.
- Use Google’s AMP to build lightweight mobile pages that load instantaneously.
- Reduce the size of images. For animations, use MPEG4 format, while PNG is the best solution for static images.
Make Your Site Easier to Use for Mobile Buyers
You want to make your site generally friendlier and easier to use for mobile users. This is where you should start with your overall UX design, and test your forms to ensure that all fields work. As it turns out, many customers looking for key dates as Green Monday deals will reach you through mobile. Make sure all links, buttons, and fonts are big enough to read and click on from smaller screens. Search options and intelligent autocomplete features will also take mobile users’ experiences to the next level.
Enhance Your Checkout Process
When optimizing your website, your goal is to drive traffic and convert it into sales. You can only really do so if you optimize your checkout processes, and it’s crucial for a time like Green Monday. Here are a few easy steps that may boost user experiences:
- Minimize the number of checkout steps, long checkouts are conversion killers. Only require the customer data that you really need. It’s ideal to fit the entire checkout process onto a single page.
- Add security seals and credit card logos to the checkout page to boost customer trust.
- Let users continue shopping from the checkout page. Don’t make them go back if they forget to add an item to the shopping cart.
- Show progress throughout the checkout. Adding a progress bar to let them know how many steps they need to take to finalize the purchase can be effective.
- Provide guest checkouts, meaning that a user doesn’t need to create an account to purchase. You can ask them to save their details after the purchase.
Boost Your Site’s Search Options
Buyers that use search features are 4-6 times more likely to convert.
One of the major problems users face when conducting product searches is the “No Results Found” page. If a customer doesn’t find what they were looking for they will most likely ditch your site without making a purchase.
Instead of just informing a user that you don’t have the product they’re searching for, why not ask them to enter a more generic keyword? You could also recommend products related to the one they seek. This is how you will boost user experiences and get them to stay on your site. Some eCommerce brands even let customers set alerts to get informed when the product they wanted is available.
You absolutely need to observe user searches regularly. If you notice that certain keywords for products you have on your site appear in high volumes, it’s time to optimize your site for them. This is where Google Analytics can help your eCommerce business a lot. More specifically, it has a feature called Search Term Report that will tell you what phrases, products, and items your customers are searching for on your site. This may be an immensely valuable feature when targeting profitable keywords or revamping website search options, especially during Green Monday.
Be Active on Social Networks
Social networks are a crucial aspect of your online store’s promotion on Green Monday. They present an awesome opportunity to raise brand awareness, build strong relationships with your customers and, above all, create buzz around your products and deals.
Evoke Nostalgia by Sharing Festive Content
Holiday preparations are a stressful time for most of your customers, so why not use social networks to engage with them? Create and share content that will boost people’s interactions with your brand and show its human side. Above all, this is a great opportunity to learn more about your customers and turn them into brand advocates.
Create polls on Instagram Stories. This is one of the latest Instagram features that gained a lot of popularity among brands. Ask simple and personal questions such as, “Have you written your shopping list for Green Monday?”.
Start sharing quizzes. They’re popular among online customers because they’re interactive and personalized. For example, you could ask a customer about their preferences and, based on them, recommend the best product for them to buy on Green Monday.
Most importantly, share gorgeous photos and videos that evoke emotions. These could be holiday-themed videos, infographics, animations, memes, etc. Encourage customers to create user-generated content using your products and brand tags. You could also take behind-the-scenes photos during the holiday season to humanize your brand and earn customer love.
When used properly, social networks can maximize your reach and boost conversions, and this is where using hashtags helps. For starters, use some generic holiday-related hashtags, such as #HappyHolidays, #GreenMonday, #GreenMondayDeals, #WishList, etc. You can also use your branded hashtags for those customers that want to stay on top of your products.
Improve Your Communications
During the holiday season, there will be a spike in your brand and product mentions. Invest in a solid social media monitoring tool that will let you stay on top of your mentions. You should also improve your live chat services to ensure that your customer support doesn’t suffer as the traffic grows.
Promote Special Deals and Offers
We’ve all seen the images of customers camping out in front of big stores just to take advantage of massive deals. Even though your store is online, you can still build hype around it.
For example, create special sales for your store’s fans only, such as your newsletter list members or Facebook group members. They will be honored to be a part of an exclusive group and will be more likely to convert.
Create an effective holiday option on your site to evoke FOMO in your customers. Give them an attention-grabbing headline, such as Green Monday Massive Sale and add a large countdown timeline. You should also craft a persuasive call to action, such as “Get your coupon immediately” or “Sign up now to get a 50% discount.”
Are You Ready for Green Monday?
Green Monday is rapidly approaching and you need to prepare your eCommerce site for it. Make it user-centric, and use analytics tools to check its performance and see what needs to be fixed. Make sure your site is responsive, and improve user experiences during the checkout process. Most importantly, generate hype around your online store. These tips go far beyond optimizing your site for Green Monday – they will ensure that your customers will keep visiting you all year round.
Is there anything you would like to add? We’re listening!
Raul Harman, editor in chief at Technivorz blog.
He has a lot to say about innovations in all aspects of digital technology and online marketing. You can reach him on Twitter.