Hotel Advertising – All the Options to Advertise your Business Online
It is true that it has not been a good year for hotel chains, small hotels, and hostels, but now that we seem to have recovered a bit from the pandemic, people are eager to leave their homes and start traveling as soon as they can. What better moment is there than now to start optimizing your hotel advertising for the spring season?
There are many online options – social media ads, youtube ads, display, email marketing, etc. Let’s get started reviewing them!
Have a Great Web
The first thing to keep in mind is that, for good hotel advertising, you need a good website. If the user does not like your website, they will not stay on it and will quickly go to another hotel’s page. First impressions count, and your website must be impeccable, attractive, and of high quality. Invest in its creation and maintenance!
Build a Great Reputation
After the web comes your reputation. Good branding is a consequence of a good marketing strategy and a sign that you will be successful in the industry. Take care of your customers, of course, but work on your brand identity. Put yourself in your customers’ shoes, design messages with your buyers in mind, create a consistent visual image, develop a brand language and, most importantly, use Google Ads and social media to expand the reach of the brand you’ve created.
Search and Display Advertising on Google
We are constantly hearing the recommendation to “Advertise on Google”. Well, within this, the range of things you can do is very wide. What do we recommend?
- Search campaigns.
- Display campaigns.
As we always say, creating online campaigns in Google Ads requires time, investment, resources, and, above all, a lot of knowledge. You can always help yourself with free tools such as the Google Ads Creator from Clever Ads, which is free and allows you to:
- Let travelers find your hotel the moment they’re searching for accommodation.
- Boost your reservations by directing high-quality traffic straight to your booking engine.
- Increase your visibility all across Google with Google Hotel Ads.
Social Media Advertising
Of course, social networks are indispensable, as is advertising on them properly and collecting all the information you can, since your interactions with your users will provide you with a lot of useful information that you can then use for your campaigns and ads, whether they are the social networks themselves or all the others (Google Ads, email marketing, YouTube Ads…).
The online options are many, social media ads, youtube ads, display, email marketing… Create a nice and well-crafted video of your facilities and services and promote it in a good YouTube Ads campaign for, for example, Easter. It will surely work!
The world of influencers is becoming more and more a reality. Study your target and look for influencers that match their profile to help you promote your business. Even if you don’t have a big budget for this type of action, you can focus on what is known as micro-influencers, you will surely reach an agreement!
Micro-influencers are users who have a smaller reach (usually between 500 and 10,000 followers on their profiles), but in exchange, they have great credibility around a very specific topic.
Don’t forget the SEO!
SEO optimization should not be forgotten. It is true that its benefits are long-term and that you have to dedicate time and effort to it, but we promise you that it gives results. Work on your SEO strategy to the best of your ability in addition to everything we have mentioned above.