Spring Ads – How to personalize your Banners
Seasonal marketing is an essential time for your shop and your products. Have you already prepared your strategy for your spring ads? We are here to help you customize your spring banner display campaigns as well as your seasonal marketing.
Display ads and banners for your spring ads
In several of our previous blog articles, we talk extensively and in great detail about Display ads and the importance of banners in your online advertising efforts. Simply put, banners are the perfect way to create awareness, generate leads and drive sales to your online shop.
Spring ad campaigns are crucial in your seasonal marketing programming. If you want your brand to stay in the minds of shoppers during this season, you should spend some time planning a spring marketing strategy. Do some research online to find inspiration and marketing ideas that best suit your brand and your products and/or services.
Today’s blog post is dedicated to banner ads, and to customize them so that they make a difference this season.
What should you show in your spring ads?
Display advertising (display campaigns and/or banners) is one of the best ways to communicate the spring season and good weather to your audience. A picture is worth a thousand words, and the best way to communicate these feelings is by using banners for your online advertising strategy. If you need some inspiration on what to show in your banners… Here are some ideas!
Do you have new products? Tell customers about them!
Notify your regular customers (and potential new ones) about new additions to your eCommerce. Shoppers are always excited to discover new products. Take this opportunity to display them on your banners and attract more people’s attention.
Spring special promotions… They are a must!
Give your audience an extra incentive by making an offer with a spring-related promotional code, which you can display on your banner ads. Make sure that your designs represent the spring season by adding floral motifs, pastel colors, plants, etc. The important thing is that the design reflects the special feeling that spring brings to everyone.
Gift ideas… this spring!
During the spring season, there are several special days for eCommerce, such as Mother’s Day. People will be looking for gift ideas; so what better way to offer them suggestions than from your own shop? Make sure you create special Mother’s Day banners to attract the attention of your audience and ultimately lead them to the product pages of your store.
How can you customize your banners?
Now that you have some ideas about the content and elements you can add to your spring banners, we can focus on how to create these personalized banners. The process of creating and customizing banners has become easier and more accessible for everyone – you no longer have to be an expert designer. There are a variety of online tools you can use!
Using the Clever Ads Banner Creator, you can get custom banners for your campaigns that you can then personalize to suit your needs and tastes. You can choose to have them automatically generated based on the elements, categories, products or services on your website, or you can choose to customize them completely from scratch. The good news is that you don’t have to hire a graphic designer to take care of your banners – an expense you can save from your budget and invest elsewhere!
During the manual creation process you can choose the banner template, upload your logo and image, decide on the headline and description that best reflects your value proposition, select the font, colors, URL, customize the button… And much more! Lastly, you will be able to preview your creations, modify any last details you may want to change and download them in PNG or AMP format.
Updating your advertising material every season is very important for the performance of your ads, and it is essential to drive traffic to your website. Make sure you keep your marketing strategy up to date with each season. In fact, Google recommends refreshing Display Banner ads on a regular basis to improve their performance. After all, who knows Google better than Google itself?