Web Design Trends To Keep An Eye On In 2021
When you think about the evolution of web design over the last few years, you can’t help but be amazed by how far it has come.
The non-stop progress of the way we design websites is hardly surprising, given that new web design trends always emerge every year, while we relegate older ones to the dustbin.
Still, some modern website design trends of the past few years remain standing and will likely do so for some time.
Let’s take a closer look at the web design trends expected to make quite an impact in 2021.
Colors That Are Easier On The Eyes
With the COVID-19 pandemic forcing people to stay at home, the time they spend in front of their computers has increased exponentially.
The problem with more screen time is that it eventually leads to eye strain, especially since many websites carry vibrant colors that look stunning but aren’t easy on the eyes.
To reduce incidences of eye strain, web designers will be using more comfortable colors. Expect more web designers to color their work using light gray, teal blue, powder blue, pastel pink, and other soft colors that wouldn’t hurt people’s eyes.
Dark mode was a popular trend last year and will continue to be in 2021.
We can expect dark mode to be a top preference among people working at home, whose numbers have swelled due to the pandemic.
With more websites going on dark mode, they should be able to work in low light conditions, a plus for those working graveyard shifts.
Dark mode will also be popular among users who want to avoid eye strain but don’t like the soft color palette that web designers will be doing more of this year.
Collages have been around since forever, with countless newspapers, magazines, posters, and album covers using a mix of photos, graphics, illustrations, and text that never failed to catch people’s attention.
With many web designers starting to use them in their work, we can expect them to elevate the art of creating collages by incorporating modern elements such as animation and solid color graphics.
Faster Page Speeds
Web designers know that users these days expect web pages to load in three seconds or less.
Anything slower than that, and they run the risk of users leaving their pages for another.
With more people spending more time on the Internet due to the pandemic, web pages need to load faster this year. Some of the things web designers can do to achieve that include:
- Optimizing images
- Deactivating non-essential plugins
- Keeping use of heavy graphics and custom fonts to a minimum
When you use images, videos, and animated graphics to tell a story, you’re doing visual storytelling.
Incorporate the entire concept with all the scrolling we do when checking out web pages, and you have visual scrollytelling.
Whether it features an anecdote, a timeline of political events, or a sequence of the best jokes in a standup comic’s routine, visual scrollytelling is one of the most creative ways of unfolding a linear narrative in recent memory.
With visual scrollytelling, a web designer can tell a story in a way that is most convenient for users. All they have to do is scroll down to find out what happens next or scroll back up if they missed something.
Web designers can make scrollytelling even more engaging if they use mixed media, from animations to illustrations.
Mobile-first Web Design
Mobile-first design was a popular trend in 2020 and will only get bigger in 2021.
As far as many web designers are concerned, mobile-first web design is a much easier path towards making a website mobile-friendly, and that’s why more of them will keep at it.
With mobile-first design, web designers make mobile users—who have long outnumbered desktop users, by the way—a priority.
Instead of sketching and prototyping websites on the bigger screens of desktops, web designers will do all that on the smallest screens first if they take the mobile-first road.
With the limited space they have to work with, web designers will put only the crucial elements of a website and reserve all the other bells and whistles for when they work on the design for desktop.
The result is a much faster way to deliver the information mobile users need, which creates a better user experience.
These are just some of the top web design trends for 2021. Which ones do you think will be popular in the long-term, and which ones will go the way of hit counters and other outdated web design trends?
Shawn Byrne is the founder and CEO of My Biz Niche, an Arizona-based digital marketing and web design company that has achieved superior results for their clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies.