7 Tricks to leverage conversion rate of your WordPress website

One of the best ways to determine how your WordPress website performs is by tracking the conversion rate. 

Your website’s main function is to attract visitors, keep them engaged with your content, and finally get them to convert.

If you find that your website conversion rate is below an average of 2.35%, you need to act on it immediately. And even if it’s above the average, there is always room for improvement, more sales, and more profit.

Here are the top 7 tricks to leverage the conversion rate of your WordPress website.

Boost your loading speed

Speed has an enormous impact on your conversion rate. Statistics show that even a 1-second delay can decrease your conversion rate by 7%. Similarly, more than 53%of your website visitors will leave your page if it takes more than 3 seconds to load.

To boost the speed of your WordPress website try the following:

• Make sure you use a good web hosting plan.
• Use a light and fast theme.
• Compress the images using resize tools.
• Stop using slider images, use hero image instead.
• Use a content delivery network.
• Enable caching.
• Link your videos.

You can check how your website performs on sites such as Pingdom and GTMetrix, and also implement the optimization opportunities they recommend. 

As the large part of website traffic comes from smartphones, make sure your website is optimized for maximum speed and performance on these devices too.

Focus on your target audience

If you want to make your visitors convert, you will need to provide them with relevant and valuable content, which is tailored to fit their needs and wants, and thus directly resonate with them.

This means it’s essential to have a clear insight into who your buyer personas are so that you can offer the content they will find useful, valuable and appealing.

If you know your target audience well, you’ll know if there are some groups that are easier to reach by offline marketing. You can use this knowledge to boost your online campaigns using offline marketing and use techniques such as direct mail campaigns, fliers or networking.

High-quality and personalized content will attract your visitors’ attention once they get to your website, and increase their engagement. It will also make them stay on your website longer, bringing you more conversions.

Make sure you use comprehensible language on your website, and that your calls to action are clear.

Have a Blog

Another way to boost the conversion rate of your WordPress website is by having a blog. 

You can use this opportunity to post regularly and consistently about the topics your target audience is interested in. This way you will bring more qualified traffic to your website through your social media, search engine optimization, or email marketing campaigns.

If the content they find is superb, well-segmented and diverse, you’re on a good path to get more conversions but also become a trustworthy and relevant source of information in your industry. 

Leverage SEO

To boost the conversions of your WordPress website, you need to do a bit of search engine optimization (SEO) and make it easier for your prospects to find it in searches.

This means you should include the right keywords in your content and in some other website elements as well, such as URLs, page titles, meta descriptions, and image alt tags.

The keywords you need are the ones your target audience most often uses to find products or services you’re offering. You can use tools such as Ahrefs or SEMRush to find the keywords you can rank for.

Apart from keywords, your site needs to have credible backlinks or links from authority sites pointing at your content.

Ask for referrals

Referral leads convert 30% better than leads from other marketing channels, they have a 37% higher retention rate and are 4 times more likely to bring more customers.

You can create a referral program on your WordPress site, and create discounts, gift vouchers or coupons for the people who refer your website to others.

As people trust the recommendations they get from their friends and family the most, they are more likely to take you into serious consideration once they’re making their purchasing decisions.

Take advantage of e-mail marketing

Email marketing is one of the most effective and affordable ways to keep in touch with your website visitors.

Use different types of lead magnets to get your visitors to sign up, and capture the leads that you can later use in your campaigns.

Email marketing will enable you to send personalized campaigns to your target audience, and inform them about the content on your website that discusses some of their main pain points and offers solutions.

Use heat map plugins

There is a variety of heat map plugins that you can use on your WordPress site, and gather relevant data on your users’ behavior. In other words, these tools will allow you to determine the zones on your website they most frequently use as well as the ones they avoid.

You will find this data quite useful when trying to figure out whether your website has issues that prevent visitors from converting.

With such an insight, you can rethink the position of each one of the elements on your webpages, as well as to make changes and experiment with them, until you find the structure that fits your visitors’ preferences.

By using these tips to optimize your WordPress website, you’ll achieve your conversion rate goals, and get more sales!

Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.