Cookies Policy

Clever Ads site uses cookies with the purpose to facilitate navigation on the site, execute the services provided by Clever Ads, measure the site's audience and for marketing purposes.

Clever Ads is owned and operated by CleverPPC S.L., (hereinafter, “CleverPPC”) and hereby informs you about the use of data storage and recovery devices on the terminal equipment of the Users.

What are cookies?

Cookies are files which are downloaded to and stored in the User’s computer/smartphone/tablet whenever the User enters certain web pages. They enable the website to remember browsing preferences and improve navigation by making the interaction between the User faster and simpler.

Information collected by cookies is anonymous and does not contain sensible data, as cookies do not collect data which may identify the User. In any event, the User may access his/her browser’s settings in order to modify and/or block the installation of Cookies sent from the Website, without this preventing access to the content thereof.

What does CleverPPC use cookies for?

In accordance with article 22 of the Information Society and Electronic Commerce Services Act and Whereas (30) of the General Data Protection Regulation, this Website uses cookies and other data storage and recovery devices to monitor the interaction between the Users and the services provided on the Website.

Cookies make it possible to recognize the User’s browser and the type of device from which they’re entering the site and They are also used to facilitate the next visit and increase the usefulness of the Website.

CleverPPC uses cookies to:

  • Optimize the User’s navigation by monitoring the browsing session.
  • Compile information in order to optimize navigation and improve the Website.

Types of cookies used on the Website

According to the entity that manages them, this Website uses the following types of cookies:

  1. Own cookies: are those that are sent to the user’s terminal equipment from a computer or domain managed by the publisher and from which the service requested by the user is provided.
  2. Third party cookies: these are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through the cookies.

According to the period of time they remain activated, this Website uses the following types of cookies:

  1. Session cookies: they are a type of cookies designed to collect and store data while the user accesses a web page. They are usually used to store information that is only interesting to keep for the provision of the service requested by the user on a single occasion (eg. a list of purchased products).
  2. Persistent cookies: these are a type of cookies in which the data is stored in the terminal and can be accessed and processed during a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

According to their pourpouse:

  1. Technical cookies: are those that allow the user to navigate through a web page, platform or application and the use of different options or services that exist in it, such as controlling traffic and data communication, identify the session, access restricted access parts, remember the elements that make up an order, perform the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store contents for the diffusion of videos or sound or share content through social networks.

    Name Purpose Expiry Cookie Owner
    _cleverads_api_session It saves information about unique user session and user token Session Clever Ads
    _cfduid It helps us detect malicious visitors to our Customers' websites and minimizes blocking legitimate users 30 days Cloudflare
    cookiebar It helps us detect whether or not the cookie policy has been accepted 30 days Clever Ads
    locale It helps us detect the preferred language of a user in order to offer the most suitable service Session Clever Ads

  2. Statistical/analytical cookies: these cookies collect information regarding the use of the web page, such as time spent on the page and content visited, in order to measure its performance and improve navigation.

The main purposes of this type of cookies are:

Find below a description of analytical cookies used on the Website:

Name Purpose Expiry Cookie Owner
_ga Used to distinguish users 2 year Google Analytics
_gid Used to distinguish users 24 hours Google Analytics
_gcl_au It’s used for tracking conversions from different channels. This cookie is installed the first time an user enters the site 3 months Google
_1P_JAR It’s used for tracking conversions from different channels as well as the use of the webpage. This cookie is installed the first time an user enters the site 31 days Google Analytics
_gat Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager 1 minute Google Analytics
_hjid This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels 365 days Hotjar
_fbp This session cookie is used to distinguish and keep track of unique users 90 days Facebook

How to disable cookies

Non-mandatory cookies may be disabled by adjusting the settings of the Website.

Said settings are located at the bottom of the Website. Furthermore, all browsers may be modified to disable the cookies configuration.

This is why most browsers offer the possibility to administer cookies, in order to allow for a more accurate control of privacy.

Said settings may be located in the “options” or “preferences” section of the browser’s menu.

Find below links to disable cookies on each browser:

Internet Explorer (

  • In the tools menu, select “Internet options”.
  • Click on the privacy tab.
  • You may configure privacy with a six-position cursor which enables you to control the cookies which will be installed: Block all cookies, High, Medium High, Medium (default level), Low and Accept all cookies.
Google Chrome (
  • Click on the menu located on the toolbar.
  • Select "Settings".
  • Click on "Show advanced options".
  • In the “Privacy” selection, click on the "Content Settings" button.
  • You may configure the options in the Cookies selection.
Safari (;
  • Select the “Preferences” option in the settings menu.
  • Open the privacy tab.
  • Select the desired option in the “block cookies” section.
  • Remember that you may not be able to use certain functions of the Website after disabling cookies.
Mozilla Firefox (
  • Click the Tools menus at the top of the Firefox window.
  • Select Options.
  • Select the Privacy panel.
  • YYou may choose use a customized configuration of your browsing history and other options related to your privacy.

If you do not wish to be tracked by cookies, Google has developed a complement which may be installed on your browser. Find it here:

Cookies on mobile devices

CleverPPC off the Website also uses cookies and other storage means on mobile devices.

Cookies which are not mandatory to navigate this Website may be disabled by entering “Configure cookies here”.

These settings are located at the bottom of the Website. Furthermore, as in the case of computer browsers, it is possible to disable or eliminate cookies by changing the options or settings in mobile device browsers.

If you wish to change the privacy options follow the instructions of the developer of your mobile device browser.

Here are a few examples of links you may use to modify privacy options on your mobile device.

Acceptance of cookies

This Website does not install cookies on the Users’ devices prior to acceptance thereof by the Users.

We hereby inform you that if you reject the installation of cookies or disable these in your browser settings, certain services may not be available to you and therefore you may not be able to gain access to certain services and/or make full use of this Website.

Information regarding your data

In order to exercise any of your data protection rights, as well as to be able to know the (i) Purposes of the processing and legal basis of the processing; (ii) Recipients or categories of recipients of the personal data; (iii) International transfers; (iv) Storage period; (v) Rights of the data subjects; (vi) Existence of automated decisions, including the creation of profiles, you can access Privacy Policy of Clever Ads.

Congratulations, you have reached the end!

Thanks for taking the time to learn about Clever Ads Policies. If you have any questions or concerns regarding this cookies policy, please contact us at [email protected].


Clever Ads使用Cookie等技术来改善您的体验,个性化内容和广告,提供社交媒体功能并分析我们的流量。单击下面以同意在我们的网站上使用此技术-不用担心, 我们尊重您的隐私权。