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Cookies Policy

Clever Ads site uses cookies with the purpose to facilitate navigation on the site, execute the services provided by Clever Ads, measure the site's audience and for marketing purposes.

Clever Ads is owned and operated by CleverPPC S.L., (hereinafter, “CleverPPC”) and hereby informs you about the use of data storage and recovery devices on the terminal equipment of the Users.

What are cookies?

Cookies are files which are downloaded to and stored in the User’s computer/smartphone/tablet whenever the User enters certain web pages. They enable the website to remember browsing preferences and improve navigation by making the interaction between the User faster and simpler.

Information collected by cookies is anonymous and does not contain sensible data, as cookies do not collect data which may identify the User. In any event, the User may access his/her browser’s settings in order to modify and/or block the installation of Cookies sent from the Website, without this preventing access to the content thereof.

What does CleverPPC use cookies for?

In accordance with article 22 of the Information Society and Electronic Commerce Services Act and Whereas (30) of the General Data Protection Regulation, this Website uses cookies and other data storage and recovery devices to monitor the interaction between the Users and the services provided on the Website.

Cookies make it possible to recognize the User’s browser and the type of device from which they’re entering the site. They are also used to facilitate the next visit and increase the usefulness of the Website.

CleverPPC uses cookies to:

  • Optimize the User’s navigation by monitoring the browsing session.
  • Compile information in order to optimize navigation and improve the Website.

Types of cookies used on the Website

According to the entity that manages them, this Website uses the following types of cookies:

  1. Own cookies: those that are sent to the user’s terminal equipment from a computer or domain managed by the publisher and from which the service requested by the user is provided.
  2. Third party cookies: those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through the cookies.

According to the period of time they remain activated, this Website uses the following types of cookies:

  1. Session cookies: they are a type of cookies designed to collect and store data while the user accesses a web page. They are usually used to store information that is only interesting to keep for the provision of the service requested by the user on a single occasion (eg. a list of purchased products).
  2. Persistent cookies: these are a type of cookies in which the data is stored in the terminal and can be accessed and processed during a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

According to their purpose:

  1. Technical cookies: are those that allow the user to navigate through a web page, platform or application and the use of different options or services that exist in it, such as controlling traffic and data communication, identify the session, access restricted access parts, remember the elements that make up an order, perform the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store contents for the diffusion of videos or sound or share content through social networks.
Name Purpose Duration Cookie Owner
_cleverads_api_session Allows user identification Session Own
Preferencias de cookies Remembers user preferences about allowed and disallowed cookies Persistent Own
Locale Saves the user's language preference Persistent Own
CloudFlare Enables identification of trusted web traffic Persistent CloudFlare
Youtube player Allows you to play YouTube videos Persistent Youtube
reCAPTCHA Permiten la utilización de captchas para evitar bots malintencionados Persistent Google
  1. Statistical/analytical cookies: these cookies collect information regarding the use of the web page, such as time spent on the page and content visited, in order to measure its performance and improve navigation.

The main purposes of these type of cookies are:

Find below a description of analytical cookies used on the Website:

Name Purpose Duration Cookie Owner
Google Analytics Collects user browsing data from the web site Persistent Google Analytics
Microsoft Clarity Collects user behavioral data on the website. 1 year Microsoft Clarity
Smartlook Collects data from events occurring on the website. 1 year Smartlook
  1. Advertising customization cookies: These cookies collect user navigation information to offer quality content which is relevant to the user. Find below the advertising cookies used on the Website:
Name Purpose Duration Cookie Owner
Google Ads Allows you to optimize campaigns and customize Google 3 months Google Ads
Facebook pixel Allows you to optimize campaigns and customize Facebook 3 months Facebook pixel
Insight Tag de LinkedIn Allows you to optimize campaigns and customize LinkedIn Persistent LinkedIn
Microsoft Advertising Allows you to optimize campaigns and customize Microsoft Persistent Microsoft Advertising

How to disable cookies

Non-mandatory cookies may be disabled by adjusting the settings of the Website.

Said settings are located at the bottom of the Website. Furthermore, all browsers may be modified to disable the cookies configuration.

This is why most browsers offer the possibility to administer cookies, in order to allow for a more accurate control of privacy.

Said settings may be located in the “options” or “preferences” section of the browser’s menu.

Find below links to disable cookies on each browser:

Cookies on mobile devices

CleverPPC off the Website also uses cookies and other storage means on mobile devices.

Cookies which are not mandatory to navigate this Website may be disabled by entering “Configure cookies here”.

These settings are located at the bottom of the Website. Furthermore, as in the case of computer browsers, it is possible to disable or eliminate cookies by changing the options or settings in mobile device browsers.

If you wish to change the privacy options follow the instructions of the developer of your mobile device browser.

Here are a few examples of links you may use to modify privacy options on your mobile device.

Acceptance of cookies

This Website does not install cookies on the Users’ devices prior to acceptance thereof by the Users.

We hereby inform you that if you reject the installation of cookies or disable these in your browser settings, certain services may not be available to you and therefore you may not be able to gain access to certain services and/or make full use of this Website.

Information regarding your data

In order to exercise any of your data protection rights, as well as to be able to know the (i) Purposes of the processing and legal basis of the processing; (ii) Recipients or categories of recipients of the personal data; (iii) International transfers; (iv) Storage period; (v) Rights of the data subjects; (vi) Existence of automated decisions, including the creation of profiles, you can access Privacy Policy of Clever Ads.

Congratulations, you have reached the end!

Thanks for taking the time to learn about Clever Ads Policies. If you have any questions or concerns regarding this cookies policy, please contact us at privacy@cleverppc.com.

Utilisation de cookies
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