How to import Google Ads to Bing 

How to import Google Ads campaigns to Bing and make sure the ads are optimized? If you are looking to expand your online advertising campaigns, consider importing your Google Ads campaigns to Bing. Bing is Microsoft’s search engine and represents a unique opportunity to reach a different and diverse audience. In this article, we explain how to import your Google Ads campaigns to Bing, so you can make the most of your ads and reach a wider audience.

Import Google Ads campaigns to Bing

To import your Google Ads campaigns to Bing, you must follow these steps:

Create a Bing Ads account

If you don’t have a Bing Ads account yet, you need to create one. To do so, go to the Bing Ads website and click on “Create an account”. Then enter your personal and business information and follow the instructions to complete the account creation. If you need help, don’t hesitate and go straight to the section of this post titled: How does Clever Ads help me with my Bing Ads campaigns?

 

 

Linking your Google Ads account

Once you have created your Bing Ads account, you must link it with your Google Ads account. To do this, go to the Bing Ads settings section and select “Import from Google Ads”. Next, enter your Google Ads credentials and select the account you want to import. Make sure you have the right permissions to be able to import your campaigns successfully.

 

 

Select the campaigns you want to import 

After you have linked your Google Ads account with Bing Ads, you need to select the campaigns you want to import. You can do this in the “Import from Google Ads” section under the “Settings” tab. Make sure to select only the campaigns you want to import, as once you have started the process, you will not be able to make changes to the campaigns.

 

 

Configure the import options

Once you have selected the campaigns you want to import, you need to configure the import options. In the Bing Ads settings section, select the import options you want, such as whether you want to import only active campaigns, paused campaigns or all campaigns. You can also configure additional options, such as ad scheduling and ad extensions.

Testing and adjusting your campaigns

Once you have imported your Google Ads campaigns to Bing, you should check and adjust your campaigns to make sure they are optimized for the Bing search engine. Be sure to adjust keywords, ads and ad groups according to Bing’s best practices. You can also use Bing Ads tools to optimize your campaigns, such as the Bing Ads editor and the Bing keyword planner.

How to make sure your ads are optimized

To make sure your ads are optimized for Bing, follow these tips:

Use targeted keywords

Bing values targeted keywords and exact matches, so it’s important that you use targeted and relevant keywords in your campaigns. Use tools like Bing’s keyword planner or Clever Ads’ keyword planner (which is free), to find relevant keywords for your ads.

Create targeted ads for Bing

While you can import your Google Ads ads into Bing, it’s important to adjust your ads to fit the specifics of the Bing search engine. Create ads with Bing-specific titles and descriptions and make sure they are optimized for mobile devices.

Use Ad Extensions

Ad extensions are an effective way to improve the visibility of your ads on Bing. Add location, callout or site link extensions to increase the relevance and reach of your ads.

Adjust your budget

The budget of your Bing campaigns may be different from Google Ads. Adjust your budget to make sure it is optimized for Bing and the audience you are reaching.

Frequently Asked Questions (FAQs)

Can I import my Google Ads campaigns to Bing without a Bing Ads account?

No, to import your Google Ads campaigns to Bing, you need to have a Bing Ads account. You can create an account for free on the Bing Ads website or from Clever Ads, we can help you for free.

Can I import my Google Ads campaigns to Bing without losing data?

Yes, by importing your Google Ads campaigns to Bing, you will not lose information from your original campaigns. However, it is important that you review and adjust your campaigns after the import to make sure they are optimized for Bing.

How can I measure the success of my campaigns on Bing?

You can use Bing Ads tools to measure the success of your campaigns, such as the campaign performance report and keyword report. You can also use conversion tracking tools to measure the success of your ads.

How does Clever Ads help me with my Bing Ads campaigns?

As you can see, creating and importing your Google Ads campaigns to Bing Ads is a complicated process. From our digital marketing platform Clever Ads, we offer you automated solutions for managing advertising campaigns on different platforms, including Bing Ad, for free.

What benefits do you get?

• Campaign automation: With Clever Ads, you can automate the creation and optimization of your Bing Ads campaigns, saving time and resources in the manual management of your ads. The platform uses artificial intelligence technology to optimize your campaigns effectively and efficiently.
• Analytics and tracking tools: Clever Ads offers analytics and tracking tools to measure the success of your Bing Ads campaigns and make data-driven decisions. You can access detailed performance reports and use conversion tracking tools to measure the success of your ads.
• Budget optimization: Clever Ads also helps you optimize your Bing Ads advertising budget. The platform uses artificial intelligence technology to adjust your bids and budget automatically, making sure they are optimized for the best possible performance.
• Support and advice: Clever Ads has a team of digital advertising experts who are available to offer support and advice on managing your Bing Ads campaigns. You can access detailed tutorials and guides on the platform, as well as a technical support team should you need additional help.

Try our Microsoft Ads Manager now… It’s free!

Conclusion

Importing your Google Ads campaigns to Bing can be an effective way to reach a wider and more diverse audience. However, it is important that you adjust your campaigns to be optimized for the Bing search engine. Use targeted keywords, create Bing-specific ads, use ad extensions and adjust your budget to ensure your campaigns are optimized for Bing and the audience you are reaching. Remember to review and adjust your campaigns after import to make sure they are optimized for Bing.