Back to School – Ideas for your Marketing Strategy

Back-to-School remains a key event for sellers, but marketing strategies need to adapt to the new realities and trends of 2024. With greater digitalization and technological advancements, as well as an increasing awareness of sustainability, it is crucial that your marketing campaigns adjust to these changes. Here are some ideas and key points to make your marketing strategy successful.

Know Your Target Audience in 2024

At Clever Ads, we have observed that the most successful sellers are those who know their audience well and tailor their campaigns accordingly. In 2024, it is important to consider not only students and teachers but also an increasingly diverse audience of parents looking for innovative and sustainable solutions.

• Clever tip: With the rise of remote work and hybrid learning, many parents are interested in products that facilitate both teaching at home and at school. Investigate educational trends and the specific needs of your community to offer products and services that fit these new contexts.

Do Your Products Support Hybrid and Digital Learning?

Explain to your audience how your products can make the transition between in-person and remote learning easier. Highlight the features that make your products versatile and useful in multiple environments.

• Clever tip: use product descriptions that show real-life usage scenarios. For example, a backpack that not only carries books but also has compartments for electronic devices, or a portable desk that facilitates study both at home and at school.

Create Exciting Experiences for Your Customers

Transform your customers into true fans of your brand by creating campaigns that make back-to-school an exciting and meaningful experience.

• Clever tip: consider gamification in your marketing, offering challenges or contests that involve students and their families. For example, you could organize a “back-to-school preparation” challenge where children can win prizes such as personalized school supplies or discount coupons.

Update Your Online Store for an Interactive Educational Experience

In 2024, an online store is not just a place to shop but a platform to educate and inspire your customers. Transform your store into a space that reflects an interactive learning environment.

• Clever tip: Incorporate interactive elements such as educational quizzes, tutorial videos, or virtual product tours. Also, ensure that your store is accessible and easy to navigate on both mobile devices and desktop.

Promote Learning and Sustainability

Today, families are increasingly interested in products that are not only useful but also promote sustainability and continuous learning.

• Clever tip: Offer products that are not only useful for the school year but also have a positive impact on the environment. Consider offering discounts on eco-friendly products or products that support educational initiatives in underserved communities.

Integrate Social Media and User-Generated Content

In 2024, user-generated content is a powerful tool to increase the visibility and credibility of your brand. Encourage your customers to share their experiences and create a community around your brand.

• Clever tip: Organize contests on social media where students can share photos or videos of their school activities and tag your brand. Offer prizes such as scholarships for online courses or discounts on your educational products.

 

 

Marketing Calendar and Key Dates for 2024

Don’t forget to plan your campaigns around key dates in the school calendar and special events to maximize their impact.

• Clever tip: Download our free campaign planner that includes all the important dates of the 2024 school year and use them to plan your campaigns effectively.
• Extra tip: Have you had a chance to explore the PMAX campaigns initiated by Google and Microsoft? They’re certainly not to be overlooked!