shopping guide

Shopping Ads – All You Need to Know about Google Shopping

Shopping campaigns may be Google’s most recognizable ad type out there. Who hasn’t typed in a couple words for a product and then saw shipping boxes with product images and prices in bold? From a marketing standpoint Shopping campaigns are a great tactic since they give users detailed information regarding your product – as they include a picture, users are more likely to click on your ad. Additionally, it must be said that Shopping ads allow you to show up next to products that are available on Amazon. And yes, you do stand a chance if your Shopping campaigns are set up the right way.

Creating a Shopping is quite simple. You will need:

  • Clean, precise wording for your product’s description
  • Crisp photos with a white background (this is the standard look across Shopping ads)
  • A positive attitude for good measure

How to set up a Google Shopping ads campaign per Google Support:

  1. Sign in to your Google Ads account.
  2. In the menu on the left, select “Campaigns”.
  3. Click the “+” symbol and select “New campaign”.
  4. Select “Shopping” as your campaign type.

If you don’t feel up to the challenge, Clever Ads can help you out by making the Shopping campaigns for you if your products are available on BigCommerce, PrestaShop, Shopify, or WooCommerce. You can learn more here. 

Why you should use Google Shopping from a marketing standpoint:

 It’s extremely visual.

The reason why we would like to point this out is because Google Shopping ads are actually the ones located at the very top of the search results on Google (they sit just above paid Text ads).

It’s not just visual in the sense that potential customers see them right at the top of a Google search results page, but they actually show an image of your product.

Smart Shopping ads are here.

Smart Shopping ads are here and here to stay. This type of ad allows your products to be displayed across the entire Google network – including YouTube.

This specific type of ad can help you generate traffic to your online storefront and to your physical retail location if you have one. On top of that, Google actually can figure out which of your products are performing the best and you’ll get competitive insight as to how you can shake up your campaign for even more sales.

Shopify & WooCommerce integrations

Your inventory can be seamlessly linked to your Google Ads account if you have a Shopify or WooCommerce store. If you don’t want to deal with the hassle, Clever Ads’ software can create Google Ads campaigns for you.

Learn more about Shopify Ads de Clever Ads here.

Learn more about Clever Ads and WooCommerce here.

What you need to know about cost

Like any other type of Google ad, Shopping ads are part of the ad auction.

How can you bid on your campaigns? There are two simple ways.

Product Shopping ads are billed as CPC, or in other words, cost-per-click. What does this necessarily mean? Essentially, you pay each time a customer clicks on your ad which redirects him or her to the landing page you want customers to view after clicking on your Shopping ad.

The other way of paying for your Shopping ads is CPE (cost-per-engagement) bidding. Basically, you tell Google what you’re willing to pay per engagement. 

Currently Shopping ads are available in 40 countries and Clever Ads can make the process of getting a campaign working even easier with its advanced software. Feel free to reach out to us with any additional questions you may have.

How Google CSS can boost your Shopping Ads performance?

Google CSS (Comparison Shopping Service) is a program that allows merchants to place their product ads on Google Shopping through a certified CSS partner. By doing so, merchants can access the same traffic and potential customers as regular Google Shopping campaigns, but with some added benefits.

Firstly, by working with a certified CSS partner, merchants can take advantage of lower cost-per-click (CPC) rates compared to regular Google Shopping campaigns. This is because CSS partners receive a fee from Google for running campaigns, which they can use to reduce the CPC for their clients. Additionally, CSS partners may also offer additional services such as performance insights and optimization tips to help improve the overall performance of your Shopping Ads.

Furthermore, using Google CSS can help merchants increase their visibility and click-through rates (CTR) on Google Shopping. Google highlights CSS partners on its Shopping Ads results pages, which can increase the credibility and trustworthiness of your brand in the eyes of potential customers. In turn, this can lead to higher CTRs and ultimately more conversions for your business.

Overall, by using Google CSS, merchants can potentially save money on their Shopping Ads while also increasing their visibility and performance. If you’re looking to take your Shopping Ads to the next level, partnering with a certified CSS provider could be a great option to consider.

  1. hi Isaiah! thanks for sharing this article with us, I am going to try my hands on google ads and I must say that your blog is very informative. I got alot to learn from it and I’m pinning this article to share!

  2. Hi, I loved your this amazing post, keep posted such type of articles. It helps a lot of peoples.

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