Spring Black Friday: what is it and how to take advantage of it?

We all know about Black Friday which is held at the end of November, however, have you heard of Spring Black Friday? No? Keep reading to find out everything you need to know about the  Spring Black Friday.

Let’s start at the beginning! 

Although the name indicates that it is something held on a spring Friday, the truth is that these promotions usually last more than one day, starting with the beginning of spring in March and ending in April.

Spring Black Friday is called that because it’s when home and garden stores celebrate the beginning of the good weather with big discounts and promotions. Which makes perfect sense, because with the arrival of heat, people tend to want to give more life and want to renovate their spaces in order to make the most of their outdoor space.

Now that we’ve explained what Spring Black Friday consists of, it’s time to give you some ideas to make your spring sales more successful:

1. Offer A Gift With Purchase or free shipping

It is well known that this tip works. Offer a gift or free shipping when purchase exceeds a certain amount. This idea encourages consumers to spend more in order to get free shipping or a gift.

2. Post Promotions On Social Media

Publish your promotions on social media so that your consumers are aware of them. Surely there will be consumers who are waiting for the right moment to buy a certain product and who says no to a good promotion?

This will also draw more attention to your website as consumers tend to check out promotions even if they are not currently interested in a specific product. 

3. Promote Your Sales Early Enough

It’s all about timing. Publish your sales too early and shoppers are likely to forget about your sale, and if you post your sales too late probably consumers have already bought what they intended elsewhere.

So waste time in advance to think about the right time to advertise your products! 

4- Bundle Products

Bundle similar products to make them less expensive to purchase together. Increase the number of products customers buy in a single order to boost your order value.

5- Utilize A Countdown Clock

Put the pressure on your customers by creating a countdown clock banner to the top of your website.

Normally customers make impulse purchases when they are subjected to these pressure tactics.

 

6- Don’t forget to retarget Your Abandoned Carts

This is something that happens to all of us.  We click on a catchy email from an e-retailer or social media promotion and add a few eye-catching items to our carts, and then…we close the tab. Shoppers abandon their shopping carts for various reasons, and it happens frequently.  

Don’t let your customers fill a cart and leave empty-handed. In order to increase your chance of closing a sale, send an abandoned cart email. Have in mind that your online store’s ROI can be increased by reducing shopping cart abandonment.

Now you might be wondering…

What are the benefits of Spring Black Friday for my business?

We can answer,  Spring Black Friday will help you get:

• Your website will receive more traffic.
• New customers.
• Sales increase.
• Business awareness.

Now it’s time to get to work on strategies to make Spring Black Friday a success for your business now that you know what it is and how you can take advantage of it.

Clever tip: Get free Instagram and TikTok templates with the most important dates of the seasonal calendar on our resources website!