Marketing Calendar: FREE download!
The seasonality is something to keep in mind when developing and promoting our marketing strategies and advertising campaigns, both online and offline. Don’t know where to start? Don’t panic! Download our free Marketing Calendar now.
What does this Marketing Calendar consist of?
It is always advisable to draw up a calendar for your strategies with all the steps: when to start campaigns for a specific holiday, when to increase bids for certain keywords, when to stop campaigns… In our calendar you will find not only the important dates of the year, but also a series of tips based on our knowledge of Google Ads, so that your online advertising campaigns don’t get out of hand.
In the downloadable Clever Ads Marketing Calendar, you will therefore see…
- All the key dates of the year: from the most well-known ones, such as Valentine’s Day or Black Friday, to some that occur only in a few countries, such as Holi Day (India) or Three Kings Day (Spain).
- Actionable tips for these campaigns: as we said, we will explain when is the best time to start campaigns for each holiday, increase bids…etc.
- More specific tips for your marketing department.
- Motivational phrases.
- Access to free tools for your campaigns like a campaign builder, a banner builder, a keyword planner… All of them are super useful!
The beginning is the most important part of any job!
This phrase, besides belonging to Plato, one of the most important philosophers in history… is real! If your marketing campaign and your Google Ads ads have an organised and well thought out base/foundation, they are much more likely to succeed and get more traffic and sales than if you were to do them throughout the year.
Our advice is that, even if it is a first draft, you should organise this calendar of campaigns and think a little about which ones you want to do and which ones you don’t. Additionally, you should establish an approximate budget for each one, as well as draw up a small individualised keyword research for each campaign/date. This way, when the time comes, you will have a lot of work already completed in a significantly lesser time, and your campaigns will have been done without haste (because when we do things close to the deadline, it is inevitable that we do them with more pressure) and with sense.
Don’t forget to keep checking out the other interesting articles in our Digital Marketing Blog and download our Marketing Calendar now!