black friday vs cyber monday

Preparing your business for Black Friday and Cyber Monday 2023 – Strategies and Advice

Why limit yourself to the benefits of Black Friday when you can take advantage of Cyber Monday as well? While it may seem like Black Friday gets all the limelight, Cyber Monday has been gaining even more success since the pandemic changed our lives. Are you ready to adapt and make the most of these all-important seasonal marketing dates? Here are some tips to help you prepare:

Plan your seasonal marketing strategy in advance.

Your success during Black Friday and Cyber Monday depends largely on how much you prepare in advance of these dates. Plan your advertising campaigns in advance and decide what products you will promote and what discounts you will offer – make sure you have enough inventory to meet demand!

Be prepared for online sales

While Black Friday has traditionally been a date for physical store sales, recent trends show an increase in online sales. This is especially true for Cyber Monday, which allows customers to shop without leaving home and avoid the crowds. Make sure your website is prepared to handle this increase in traffic and online sales.

Use the right advertising campaigns

Advertising campaigns can help you increase your visibility and attract more customers. Consider using Google Ads and Microsoft Ads to promote your products. Clever Ads can help you manage your Google and Microsoft campaigns, create your Shopping feeds and set up your Google Performance Max campaigns.

Offer attractive discounts

Discounts are one of the main reasons customers shop during Black Friday and Cyber Monday. Make sure you offer attractive discounts that will attract customers and make them prefer your store over others – stand out from the competition!

Don’t neglect customer service

With increased traffic and sales, you may also have to handle more customer inquiries and issues. Be prepared for this and make sure you offer excellent customer service. Not only will this help resolve issues quickly, but it can also turn one-time buyers into repeat customers.

But remember, stay current!

It is important to remember that these are only suggestions based on trends from previous years, and that conditions may change. We recommend that you follow the updates and adjust your strategies according to current conditions as these dates approach each year. Good luck with your Black Friday and Cyber Monday preparation! Remember, preparation is the key to success.

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