How to Plan your Digital Marketing Strategy with mobile apps for 2024
After a full year of marketing in 2023, we are now getting ready for 2024, and many marketers might be wondering how to improve their Digital Marketing Strategy for this new year. Let’s take a look at the newest digital marketing trends for mobile apps.
There can be multiple approaches to your strategy, but in this post we will be reviewing how to control, manage, execute and improve your marketing strategy using mobile ads manager apps.
How can mobile apps help with your digital marketing strategy?
Using mobile apps to manage certain business activities are proven to be a real time saver. For marketers that want to spread the word and reach their target audience, there are several apps that not only save you many hours, but also allow you to control, create and optimize your digital marketing strategy.
The first thing you need to do before running any digital marketing campaign is to define your target audience and have a clear goal. This could be more presence on social media, boosting sales with PPC campaigns, or any other goal that meets your needs.
Once you’ve defined your target audience and your goal, you’ll need to decide what tools are going to help you achieve it. There are multiple desktop tools and great solutions, but what can those do when you are multitasking or have a lot to balance? You will be surprised to find mobile apps that can actually help you out. They can be time savers, problem solving solutions, optimizers, creators and much more. Let’s take a look at six mobile apps that will help you effectively run your digital marketing strategy for 2024.
Digital Marketing Mobile Apps for your 2024 marketing strategy
Plai
Gathering data can be hard because you must extract it from each website. Plai offers a great experience helping you track marketing results from Analytics, Google Ads and Youtube. On top of that, you will be able to view keyword research and related trending topics to discover new keywords.
Grammarly Keyboard
It may seem basic, or even unnecessary, but no one wants typos on their posts or in any kind of marketing communication. Grammarly’s Keyboard automatically scans your writing to find grammatical errors and misspelled words. You can download it for free; what else could you possibly want? Try it out and I guarantee you will not regret it.
Buffer: Social Media Manager
Buffer will help you with scheduling updates for your social media platforms such as Twitter, Facebook, LinkedIn, Pinterest, Shopify, TikTok, Instagram and more. The ability to manage all posts among your social media accounts on your phone, can be a real time saver, and will give you more control over your communications.
Metricool
Better scheduling and more! Publish posts for your social media platforms mentioned above whenever and wherever you want. Instagram now allows you to directly schedule your post on their app, but isn’t it less time consuming to do it for every platform at once? Metricool has more to offer than just scheduling. Use this social media analytics tool to measure, analyze and manage your online content. The free version can be used without a timed trial. Thinking of checking it out, why not?
Clever Ads Manager
Running ads in different platforms such as Google Ads, Facebook Ads, Microsoft Ads, Instagram Ads or Twitter Ads can be a pain to understand your ads performance when there’s so many different ad results to view. Clever Ads Manager will allow you to view your performance and main metrics in the same app for all platforms mentioned above. It’s a real time saver for marketers, and, on top of that, you can pause your campaigns if they are not working as expected and improve your ads with personalized tips.
Canva
We all need professional images for our communications and especially for social media. Use your creativity to create custom images for sharing. Creativity isn’t your forte? Canva provides templates, draggable elements and examples to help you get your ideas put to life. The good thing about Canva is that it is fully integrated with your social media so that way you can easily share them with your followers. Very convenient, great quality and a real time saver.
Takeaways
This 2024, get your phone ready with the best tools for your marketing strategy. Some of them might not work great for your business, but others can really be a game changer. Our recommendation is to try all services with a trial, or if they are free, just go for it. Being able to understand what tools are going to provide you a service to improve or save time are worth exploring and evaluating.
