eCommerce Marketing Tips to Grow Your Business
eCommerce tips new digital nomads should try to master
You’re super excited. You just launched your online store or maybe you just gave your already existing eCommerce a facelift — but there’s one little problem, no one’s visiting your digital space. Don’t take it for granted that just because your online store is “open” 24/7 mean that you have to put less work into it than a physical store. eCommerce marketing involves time and (a lot) of patience; perhaps eCommerce digital marketing is even more competitive than traditional, physical store marketing.
An eCommerce marketing strategy heavily depends on the owner’s goals, capital, resources, and – let’s not forget – the product at hand.
Check these eCommerce marketing tips!
#1: Your social media needs to be on point
Okay, you’re probably thinking, “Why is this number one? Isn’t this obvious?” You would think, right? Wrong. Customers want to double check that you’re the real deal, so it’s almost mandatory to keep your social media profiles up to date. Now obviously if you’re running a one person show, you might opt to only be on Facebook and Twitter or Pinterest and Instagram. That’s completely fine–as a small business owner, you don’t need to count on every single social media platform that ever existed in your eCommerce marketing strategy.
When in doubt, stick to the basics: Facebook, Twitter, and Instagram.
Tips from a Social Media Manager:
- Your logo should be your profile picture, but avoid using a super “high-res” photo or too blurry of an image. A high resolution image’s quality may be automatically reduced on Facebook while a blurry image may make your business look unprofessional and untrustworthy. An unedited photo can have the same effect on customers. Fortunately, you can use a picture editor like Picsart to make your profile picture look incredible.
- Professionals often recommend posting more than once a day on Twitter and Facebook; if you can’t make that happen, try posting at least once a day on Twitter and Facebook and every other day on Instagram. An updated profile tells customers you’re up and running – not just with your digital marketing but your business overall. Afterall, you’re not a scam and you want conversions.
- Make it unbelievably easy to find social media or a contact email/phone number on your website – seriously, you have no idea how many eCommerce businesses forget to post this information.
#2: Offer periodic flash sales
If you only offer discounts or special offers on Black Friday and perhaps during the holidays, you’re out of luck.
When you and your business are feeling generous, randomly publish a promo code or discount on social media. Remember that this will only work if you have a somewhat strong social media following.
#3: Follow up and follow up again
When you collect your customers personal information, you’re obviously going to get their emails. So, make use of it! When the order arrives, ask them what they think of the product or maybe ask them to leave a review and if they successfully finish one, you can offer them a discount on their next purchase.
#4: Retarget and conquer
Perhaps, you don’t have those customers to follow up with as mentioned in the last point. How can you target people that you know are truly interested in your product or service? You might want to try out the most likely prospective customers: those who have already visited your site. Google Analytics keeps track of your bounce rate – or the percent of people that leave your site after viewing a single page – but there’s no need to track that yourself because we can help you decrease this percentage while using our integrations for four big eCommerce platforms: BigCommerce, PrestaShop, Shopify, and WooCommerce.
#5: Engage with customers
Encourage customers to send you pictures of them using your products or something that will be memorable. Interact with them as much as you can on social media so they feel like your company appreciates them not just as a customer but as a human being, too. A little fun never hurt anybody. Ask them to review your product or maybe create a challenge that could go viral (it has happened before).
#6: Customer gratification
Show your support for your customers by thanking them for using your product or service. You can easily thank them by having a review section with pictures or videos they submit to you as mentioned in the previous point. It makes your business transparent and likeable at the same time.
#7: Google Shopping campaigns
Have you ever Googled something to buy and the first thing you clicked on was a picture of whatever item you looked up without caring about the brand? It’s not that uncommon at all. You don’t need to invest in thousands of dollars worth of campaigns to pop up on Google Shopping with our integrations for eCommerce and the best part is that it takes almost no time at all.
The overall goal of digital marketing is to add value to your company so that customers feel more inclined to buy from you and not someone else.