TikTok Academy: become yourself a TikTok pro
TikTok has become one of the most popular social media platforms, with over 2 billion downloads worldwide. The platform is a powerful tool for creators to showcase their talent and for businesses to market their products. If you want to become a TikTok professional, you need to understand the basics of the platform, create engaging content, build your audience, and monetize your account. The new TikTok Academy can help you with all of these aspects. But before we look at what this new tool does and how you can benefit from it, let’s go over the basics of TikTok, in case you’re not up to speed yet.
Understanding the Basics of TikTok
Before you dive into creating content on TikTok, it’s essential to understand the basics of the platform. TikTok is a social media app that allows users to create and share 15 to 60-second videos. The platform was formerly known as Musical.ly and rebranded as TikTok in 2018. The app’s algorithm is designed to promote content that is engaging, entertaining, and relevant to the user’s interests. Users can follow other accounts, like and comment on videos, and create a profile with a bio, profile picture, and link to other social media platforms.
Creating Engaging Content
To become a TikTok pro, you need to create engaging content that resonates with your audience. The platform’s algorithm promotes content that is engaging, so you need to make sure that your videos capture your viewers’ attention. Here are some tips to create engaging content on TikTok:
- Start with a Hook: The first few seconds of your video are crucial to hook your viewers’ attention. Use creative visuals, captions, or music to grab their attention and keep them watching.
- Use Popular Music: TikTok has a massive library of music that you can use for your videos. Use popular tracks or sounds that are currently trending to keep up with the latest trends.
- Keep It Short: TikTok videos are short-form, so make sure your content is concise and to the point. Keep your videos between 15 to 60 seconds, and use captions or text to convey your message.
- Collaborate with Other Creators: Collaborating with other creators is an excellent way to grow your following and reach new audiences. Find other creators in your niche and create content together.
Building Your Following
Building a following on TikTok takes time and effort, but it’s essential to become a TikTok pro. The more followers you have, the more likely your content is to be seen and shared. Here are some tips to build your following on TikTok:
- Post Consistently: Consistency is key on TikTok. The more you post, the more likely you are to be seen by your followers and the platform’s algorithm.
- Use Hashtags: Hashtags are a great way to get your content discovered by new users. Use relevant hashtags in your posts, and create your own unique hashtags to build your brand.
- Engage with Your Audience: Respond to comments, like other users’ videos, and follow other accounts in your niche. Engaging with your audience shows that you value their support and helps build a community around your brand.
- Cross-Promote on Other Platforms: Cross-promoting your TikTok account on other social media platforms, such as Instagram or Twitter, is a great way to reach new audiences and build your following.
Monetizing Your TikTok Account
If you want to make money from your TikTok account, there are several ways to monetize your content. Here are some ways to make money on TikTok:
- Brand Deals: Once you have a large following, you can start working with brands to promote their products or services. Brands will pay creators to create sponsored content, which can include product reviews, shoutouts, or endorsements.
- Live Streaming: TikTok allows creators with over 1,000 followers to go live on the platform. During a live stream, viewers can send virtual gifts to creators, which can be exchanged for real money.
- Creator Fund: The TikTok Creator Fund is a program that pays creators for their content. To qualify for the Creator Fund, you need to have over 100,000 followers, be over 18 years old, and meet other eligibility criteria.
- Selling Merchandise: If you have a loyal following, you can sell merchandise, such as t-shirts, phone cases, or stickers, to your fans. TikTok has partnered with Teespring, a platform that allows creators to create and sell custom merchandise.
TikTok Academy: What is it and How Can It Help Your Business?
As you may know, TikTok is one of the most popular social media platforms in the world and has become a key tool for businesses to connect with their audience. With the aim of helping businesses improve their presence on TikTok, the platform has recently launched TikTok Academy.
What is TikTok Academy?
TikTok Academy is an online training platform that offers free courses to businesses and marketing professionals looking to improve their presence on the platform. The courses focus on helping businesses understand TikTok’s culture and community, and provide practical tips on how to create effective content and marketing strategies to drive brand success.
How Does TikTok Academy Work?
TikTok Academy is a completely free online platform that offers a wide variety of courses. Some of the courses offered by the platform include:
- How to Create Content on TikTok: This course is designed to help businesses understand current content trends on TikTok and create effective content that resonates with their audience.
- How to Create an Effective Marketing Strategy on TikTok: This course provides businesses with a detailed guide on how to create an effective marketing strategy on TikTok, including tips on reaching their target audience and measuring the success of their campaign.
- How to Optimize Your Brand’s Presence on TikTok: This course is designed to help businesses understand how to optimize their presence on TikTok, from creating an effective bio to leveraging the platform’s advertising features.
How Much Does TikTok Academy Cost?
As mentioned, TikTok Academy is completely free for any business or marketing professional looking to register. The courses are designed to be accessible and easy to follow for anyone, regardless of their level of experience on TikTok.
What Benefits Can My Business Get from TikTok Academy?
TikTok Academy is a valuable tool for any business looking to improve their presence on TikTok and connect with their audience more effectively. Some of the main benefits that a business can get from TikTok Academy include:
- Understanding TikTok Culture: TikTok is a unique platform with its own culture and community. TikTok Academy courses can help businesses better understand how the platform works and how to connect with their audience more effectively.
- Creating Effective Content: TikTok is a content-driven platform, and a business’s success on the platform largely depends on their ability to create effective content that resonates with their audience. TikTok Academy courses can help businesses understand current content trends on TikTok and create content that performs well on the platform.
- Improving Marketing Strategy: TikTok is a powerful platform for marketing, and TikTok Academy courses can help businesses create an effective marketing strategy on the platform, including tips on reaching their target audience and measuring the success of their campaign.
- Increasing Brand Visibility: TikTok has a large user base, which means there is a huge opportunity for businesses to increase their visibility on the platform. TikTok Academy courses can help businesses understand how to optimize their presence on the platform and leverage its advertising features.
- Connecting with a Younger Audience: TikTok is particularly popular among younger users, making it an excellent platform for businesses to connect with this key consumer demographic. TikTok Academy courses can help businesses understand how to connect with this audience more effectively and create content that resonates with them.
In summary, TikTok Academy is a valuable tool for any business looking to improve their presence on TikTok and connect with their audience more effectively. With free courses and a wide variety of topics, TikTok Academy can help businesses understand TikTok’s culture and community, create effective content, improve their marketing strategy, and increase brand visibility. If your business is looking to improve its presence on TikTok, it’s definitely worth checking out TikTok Academy and seeing how it can help your company grow on the platform, in addition to, of course (as we always recommend on all platforms), investing in TikTok Ads.