Twitter Ads Cost: How to Optimize Your Budget for Maximum ROI
Twitter is one of the most rewarding platforms for digital advertising. With access to more than 200 million monetizable daily users who spend an average of 30.9 minutes a day on Twitter, it’s an essential channel for businesses that are looking to connect with consumers and grow conversions.
It can be expensive to create and share ads to a wide range of users using various formats, nevertheless, businesses can simultaneously achieve their advertising goals and lower their Twitter ads costs.
Here are 6 tips to help you make the most of your budget while reaching your KPI targets.
Start by refining your Twitter advertising strategies
The first step to optimizing Twitter ads and maximizing results from any campaign is developing an airtight advertising strategy.
Laying out all your goals, and everything you need to consider and action in order to reach your intended audience, will ensure that you’re effectively implementing your budget at every step of the way.
As a result, you’re able to maximize your engagement rates while maintaining the lowest possible costs for your Twitter ads.
Automate your budget and bid allocations
Manually having to manage and constantly adjust campaign budgets and bids can be a tasking process that eventually results in spending more than is needed on your Twitter ads.
Fortunately, the invention of marketing automation tools has made it easier for businesses to control budget spend and maintain low Twitter ads costs.
With Twitter advertising partner products such as Wise.blue’s Autopilot, for example, advertisers can automate bid and budget allocations thus, preventing overspending and ensuring that KPI targets reach their maximum potential.
Compare multiple versions of your campaigns
In the world of performance marketing, one of the most effective budget optimization techniques for Twitter ads is A/B testing.
Through the use of data, advertisers can measure and compare real-time metrics from different versions of campaigns to determine the ad content that’s producing the best results.
By testing ads with varying target audiences, text, calls to action, links, visuals and more, you’re better able to focus your budget on the best-performing ads and reduce spending on the campaigns that don’t deliver maximum results, therefore cutting down your Twitter ads costs overall.
Analyze key results from your campaigns
Similarly to A/B testing, analytics is a data-powered tool that can considerably improve your campaign budget spending and minimize the costs of your X (we have to start naming it properly, friends) ads.
Incorporating enhanced, actionable insights and real-time reports into a campaign management plan allows advertisers to analyze the performance of various ads and gain a detailed understanding of what’s working and what’s not.
With Twitter’s campaign dashboard, users can analyze various metrics including audience engagement rates, the number of conversions you’re receiving from your ads, impressions, results and cost-per-result.
By examining these metrics, you can determine who your target market and potential customers are, and the ads they’re most responsive to. In turn, you save costs by dedicating your budget to the campaigns that are bound to deliver on your KPI targets.
Make the most of your Twitter Advertising Budget with Wise.blue
Wise.blue is a powerful performance marketing platform with exclusive features designed to help agencies and businesses outperform on Twitter.
With Wise.blue, advertisers are better equipped to optimize campaign performance and achieve their Twitter performance goals while automating their budget spend and curtailing their Twitter ads costs for an improved return on investment.
From building multiple ads automatically with Automated Catalog Ads and Bulk Edits to automating bid and budget spending with Autopilot and measuring campaign performance with A/B Testing and Reporting/Analytics, the possibilities with Wise.blue are endless.
Mo Adefope is a content and features writer based in London. With over 4 years of experience working in the digital advertising and media industries, she’s well versed in the fields of content and social media marketing. You can find more of her work here.