New app features: Animated Banners

Animated banners for your ads

The Clever team works constantly in order to improve the services we offer to our clients. Our app, Banner Creator by Clever, is already available with new and cooler features.

Until now, the application only created and published static banners on Google AdWords; which means that the banners included only static content. However, from now on the banners that are created and published will be both static and animated. The app will create and publish both kinds, and then Google will promote them according to their performance. With the new data, those which perform better can be used more.

Benefits of using animated banners

Rich media contributes to better KPIs for your ads, such as higher CTR and conversion rate. Which later leads to better relevance and higher quality score on Google. Also, animated banners are a real attention-grabber for your target and more likely to improve your ads engagement. However, the final choice of whether to use static or dynamic banners should be based on the content and performance of each one.

Our new, cool banners are created using HTML5. While you might have thought it would be complicated and time consuming to create HTML5 banners for your ads, we are now taking care of it. There is no reason for you to worry about it as your banners will be created quickly and easily by our team.


But in the end, what is all the fuss of HTML5 about? Why is it so important? And why are we so proud of introducing this new feature of our app to you? In a few words, HTML5 format is the future. Some of the numerous benefits provided by this format is that it can be viewed on mobile devices without any problems while also the opportunities of creativity and engagement are far greater.

Now, you can share some of our excitement too. 

Have you familiarized yourself with the PMAX campaigns from Google and Microsoft? They’re quite noteworthy and not to be overlooked!

On the other hand, if you only need to know about free banner creation tools, we advice you to try with Canva  Vectornator or Bannersnack. Good luck!

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