Your choose of keywords can significantly increase your conversions.
Keywords are the groundwork of any Adwords campaign, and if selected incorrectly, they will not be beneficial to your company. Do You know how to choose keywords correclty?
So what exactly is a keyword?
To know how to choose keywords, first, You should know what are we talking about, right? A keyword is a word or concept that carries great significance. More specifically – an Adwords keyword links your keyword to an advertisement that is relevant to what someone may search for. For example, if you own a bike rental company, the phrase “bike rental” would definitely be a keyword you would want to use. Now, if someone were to search “bike rental” on Google, your ad will appear and if the potential customer clicks on your ad, Google will receive a payment.
How do I know what keywords choose?
First, put yourself into your customers’ shoes. What would they search when looking for your product? How would they describe this product? Make note of any and every idea you think of – as you will be able to narrow down your list later. Keep in mind the costs of your keywords – you will have to place a higher bid on more popular keywords, but if you use low-price long-tail keywords you will be able to keep costs down while still getting clicks… and hopefully conversions!
How do I narrow down my list?
Ultimately, when operating on a lower budget, you should be looking for long-tail keywords – which are keywords that may not be searched as often, but are still highly relevant to your product or service. Since they aren’t as commonly searched for, you can place a lower bid on these keywords and still have a chance of them being displayed. Using long-tail keywords targets a smaller audience, however; using many long-tail keywords will both reach a large audience, and keep costs down. The larger the audience you have, the more possible clicks you can receive which then translate into conversions.
How do I know if they’re “good” keywords choices?
You will probably have to do some testing at first. Successful and relevant keywords are those that produce clicks and conversions. Once you see that you’re getting clicks, you’ll want to analyze how many clicks are providing actual conversions. In addition, you’ll want these keywords to have a low cost per click (CPC) because if your CPC is too high, you won’t make a profit. Once you determine these factors, you can figure out which keywords are working for your business, and which ones aren’t.
How to Conduct Keyword Research in SEO
Keyword research is a crucial component of any SEO strategy. By understanding what terms and phrases your target audience is searching for, you can optimize your website to attract more organic traffic. Here’s a step-by-step guide to conducting effective keyword research:
Identify Your Goals
Before diving into keyword research, define your objectives. Are you aiming to increase website traffic, improve rankings for specific products or services, or target a particular audience? Clarifying your goals will help you focus your research efforts.
Brainstorm Seed Keywords
Start by brainstorming a list of seed keywords related to your business, industry, products, or services. These are broad terms that are relevant to your niche.
Use Keyword Research Tools
Take advantage of tools like the Google Keyword Planner, Google Trends, and Google Search Console to expand your list of keywords and gather valuable insights.
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- Google Keyword Planner: This tool provides data on keyword search volume, competition level, and suggested bid prices for Google Ads. It’s a great starting point for identifying relevant keywords and estimating their potential impact.
- Google Trends: Google Trends allows you to explore the popularity of specific search terms over time. You can identify seasonal trends, regional variations, and related queries to inform your keyword strategy.
- Google Search Console: Google Search Console offers insights into the actual search queries that drive traffic to your website. Analyzing this data can help you identify valuable keywords that you may not have considered.
- Clever Ads Keyword Planner: By diversifying tools and utilizing the Clever Ads Keyword Planner in conjunction with other keyword analysis tools, you can gain a more comprehensive view of your target market and develop a stronger, more effective keyword strategy.
Expand Your Keyword List:
Use keyword research tools to identify additional relevant keywords, including long-tail keywords and variations of your seed keywords. Consider factors such as search volume, competition, and relevance to your target audience.
Evaluate Keyword Difficulty and Competition
Assess the competitiveness of each keyword by analyzing metrics such as search volume, competition level, and current search engine rankings. Focus on keywords with a balance of high search volume and manageable competition.
Refine Your Keyword List
Refine your list of keywords based on your findings. Prioritize keywords that align with your goals, have sufficient search volume, and are relevant to your target audience. Consider the intent behind each keyword and how it relates to your content.
Monitor Performance and Adjust:
Once you’ve implemented your chosen keywords into your SEO strategy, monitor their performance regularly using tools like Google Analytics. Track changes in rankings, organic traffic, and conversion rates, and adjust your strategy accordingly.
Practical Examples of Keyword Selection and Evaluation
Let’s consider a hypothetical scenario for a digital marketing agency specializing in social media management services:
- Seed Keywords:
- “Social media management”.
- “Social media marketing”.
- “Social media optimization”.
- Using Keyword Research Tools:
- Google Keyword Planner suggests additional keywords like “social media strategy,” “Instagram marketing,” and “Facebook ads.”
- Google Trends reveals that “TikTok marketing” is a rising trend in the social media industry.
- Google Search Console shows that the agency’s website is receiving traffic from queries like “best social media management tools” and “social media content ideas.”
- Keyword Evaluation:
- “Social media management” has high search volume but also high competition. It may be challenging to rank for this keyword initially.
- “Instagram marketing” has moderate search volume and competition, making it a viable option for targeting a specific platform.
- “TikTok marketing” is a trending keyword with growing popularity, presenting an opportunity for early adoption and niche targeting.
- Refinement and Implementation:
- The agency decides to prioritize long-tail keywords like “Instagram marketing for small businesses” to target a specific audience segment.
- They create content optimized for trending keywords like “TikTok marketing tips” to capitalize on emerging opportunities.
- Regular monitoring and optimization based on performance data help them refine their keyword strategy over time.
By following these steps and leveraging keyword research tools effectively, businesses can identify the most relevant and impactful keywords to drive organic traffic and conversions to their websites.
