Maximizing Your eCommerce Success with CSS Comparison Shopping Services

One of the most powerful tools when it comes to positioning a product on the web and generating sales is undoubtedly Google Shopping. We have previously explained what these campaigns are and why you should use them if you have an online business that sells physical products. But basically it is a type of campaign that allows you to expose your products in a privileged place within Google searches and the user can compare it with other similar products. And this is where CSS Comparison Shopping Services partner programs offered by Google come into play.

What is a CSS?

First of all, you should know that the origin of the CSS are the price comparison pages where a user can search for a product and the page will show that product with the price and the link to different stores, the user can compare prices and choose the one he likes the most. The problem begins when Google launches its Google Shopping campaigns, because it does exactly the same function of price comparison and also having a dominant position in the search engine market, it was considered to have a monopoly.

To avoid future penalties, Google opened the possibility for other price comparison platforms to place ads on its Google Shopping platform.

Why should you be with a CSS?

There are several reasons why an ecommerce should consider belonging to Clever’s CSS:

• Your Shopping campaigns will be cheaper: The first thing you should know is that when you create a Google Merchant account, your default ad provider is Google. You can check this in the top right corner of your Google Merchant account:

 

At this point, every time your ads get a click, Google automatically takes 20% of the cost of that click as commission. For example, if a click cost you 1 dollar, 0.20 cents went directly to Google’s pocket without adding any more value, so in reality you have only used 0.80 cents of your budget in your campaign. 

Belonging to a CSS like Clever, this situation changes radically. Google gives CSS platforms a 20% discount on the cost per click of users who belong to CSS. So if before you needed to pay 1 dollar to appear in the ads, now you will only have to pay 0.80 cents, being able to save those 0.20 cents of Google’s commission for future clicks.

• Your products featured in our showcase: When you sign up in our CSS, your products will start appearing in our product showcase. When someone searches for your products through our website, we will automatically redirect them to your website to make the purchase. 
• Access to data analysis tools: Once you have signed up with our CSS, you will have access to a dashboard where you will be able to view data regarding the performance of your campaigns. You will be able to use data analysis tools to help you optimize your campaigns and improve performance.
• Support: If you have any specific or technical problem with your campaigns we can try to help you or at least guide you to solve it in the best possible way.

In summary, if you plan to invest in Google Shopping campaigns it is definitely a good idea to have your Google Merchant account associated with a CSS. This way you will be able to save costs and get access to tools that will help you get the most out of your Google Shopping campaigns.

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