7 eCommerce Strategy Techniques – Easy & Effective!
Building an eCommerce business has become the solution for traditional retailers that are looking to become digital. Therefore, don’t worry if you recently opened up your online store and you are overwhelmed about deciding the best marketing strategy, everyone is still learning how this eCommerce world works. Since there are many different types of online businesses, we are here to make things easier.
First of all, take some time to understand the 3 phases of the customer journey: create brand awareness, drive consideration, and finally, decision making. Then, turn them all into the core goals of your eCommerce strategy.
Keep reading to learn the 7 techniques to reach the business goals you are committed to achieving.
Create Brand Awareness
Every eCommerce beginner should be focused on getting the right people to their website and on finding those who have a strong interest in the products or services you offer. How can you start to bring traffic to your website? EASY! It’s time to have an effective presence on social media and create unique content.
#1 Live Streaming: eCommerce digital marketing trend
Live selling or Live streaming eCommerce is the new way to sell online. China is dominating this market, followed by the United States, trailing from far behind. You can use live selling on Instagram and Tik Tok. These platforms bring you closer to customers, allowing you to understand their needs head-on.
For example, in 2021, Live streaming shopping generated $60 billion in global sales. While only $1 billion of that came from the United States, in 2022 the US is expected to reach $11 billion, according to Coresight Research report, a company specialized in retail and technology.
#2 Benchmark SEO Content
Be at the top of Google Search results and help potential customers find you across the network. Always create unique and valuable eCommerce product content that answers customer queries and is consistent with their search intent.
The first step is to be aware of your benchmark keywords. This means doing keyword research by analyzing the content of your competitors. If you prepare your content to be aligned with SEO, you’ll gain engagement.
Secondly, take advantage of technology and use Google Analytics in order to track the metrics of your high-performing content. Recreate this type of content because it is what your audience is looking for.
Drive Consideration
In this second phase, people are interested in your products, but their intent to compare you to other websites is unavoidable. This is when you have to pay more attention to the navigation of your site and make sure you show customers why your products are better than the competitors.
#3 User-friendly eCommerce website design
If you are wondering about how to get people to spend more time on your online store, all you need to do is optimize your eCommerce website design and navigation. Take a look at our checklist to make your site more pleasant:
- Keep website pages intuitive and scannable.
- Design the best landing pages and add a call to action in each one.
- Check speed time and make your website faster.
#4 Advertising on Google Shopping
Add your Local inventory to Google Shopping. You only need to create an account in Google Merchant. What are the benefits? Advertising on Google Shopping allows you to boost your traffic, not only to your eCommerce website but also, traffic to your physical.
Stand out from the competitors and let shoppers find all the information about your inventory online. Promote your products with high-quality images and descriptions.
Extra tip: have you taken a look at the PMAX campaigns conducted by Google and Microsoft? They’re truly noteworthy and shouldn’t be missed!
Decision Making & after Sales
This is the last phase of the customer journey, and also your last chance to increase conversions. Once your customer successfully completes the checkout process, you should start to develop your loyalty program strategy.
#5 Promo code
Promotional codes encourage sales mainly when you are trying to capture new customers. Developing a successful promotional strategy is key to increasing sales. For example, offering discounts around the holidays are a great option. Here are some ideas to develop your strategy:
-
- Use seasonal trends and plan your holiday marketing calendar. Take advantage of special dates to offer some good discounts.
- Create a specific landing page for your seasonal sales and apply a Google Ads promotion extension to your advertising campaign.
- Adapt your eCommerce website design to include your product discount banners on the home page and boost conversions.
- Advertise your promo code on social media.
#6 Easy and fast checkout process
Make a simple and intuitive checkout process to boost your sales. If you decrease your customers’ time to buy, you will improve your conversions. One way to combat shopping cart abandonment is to accelerate the checkout process. We suggest two tricks to simplify the payment process:
- One tap payment: you can use Google Play for tap-to-pay. This method will improve the checkout experience and avoid visitors abandoning your page without completing the desired action.
- Make sure you send a confirmation email with the order details: it provides customer trust and confidence.
#7 Evangelism Marketing
Evangelism marketing is basically word of mouth marketing or, in other words, creating fans around your products or services. You should care about developing a community of people who believe in your brand and try to convince others to shop in your online store. In the digital age, social media will contribute to spreading brand awareness.
