Google Ads News 2022- 2023
Google is constantly releasing new advertising improvements, features and updates. If you don’t want to miss any opportunity that you could benefit from for your business this 2023 you can’t miss this post. We will analyze everything that has happened during the past year and everything that is planned (although we still know little) for 2023. During 2022 has released no more and no less than 50 new features. Are you going to miss the new year? Keep reading about Google Ads News! We will tell you from the most recent to the oldest 😉
- Don’t forget to try our Google Ads Creator! Create your own 100% optimized campaigns and stay ahead of your competitors – it’s free!
Suspension of Linked Accounts
Google periodically updates its prohibited practices policies regarding the suspension of linked accounts. This includes policies on fraudulent activity, misuse of Google’s services, or any other prohibited behavior. Regarding suspensions, Google states that it reserves the right to suspend any account that violates its policies or terms of service. It also notes that it may suspend any account that is linked to an account that has been suspended. This includes accounts that may have been created or accessed by the same user, as well as accounts that may have been used to access the suspended account. If Google suspends an account, from now on, you must first correct the error that is causing your account to be suspended before requesting a review in the Merchant Center.
Seasonality adjustments by budget
Seasonality adjustments can be made by adjusting the budget to account for seasonal fluctuations in income and expenses. This could include increasing the budget during busy times, such as the vacation season, to account for increased sales and advertising costs. It could also include reducing the budget during slower times, such as the summer months, to account for decreased sales and marketing costs. In addition, budgeting for seasonal fluctuations in inventory, staffing and other costs can help ensure that the budget is maintained throughout the year.
Google Ads includes seasonality adjustments by budget to account for certain seasonalities that Google overlooks, such as a promotion or offer. It also allows you to adjust bids based on time of day, day of the week and day of the month. This allows you to strategically allocate resources and budget to maximize conversions.
Increased resources in the “Statistics” section
Google Ads has increased the resources available in its Statistics section, including more detailed reports, data visualization features and custom report templates. This section now allows advertisers to better understand their campaigns and make more informed decisions. In addition, Google Ads has expanded its machine learning capabilities to provide more insights into campaign performance. Finally, Google Ads has also created more granular targeting and filtering options, allowing users to gain a deeper understanding of their campaigns.
Google Ads Editor version 2.2
Google Ads Editor is a free tool designed to help advertisers manage their Google Ads advertising campaigns. This version has been updated with new features and enhancements, including:
- A new ad planning tool that allows advertisers to create and save budgets for their campaigns.
- A new reporting tool to help advertisers better understand the performance of their campaigns.
- Improved functionality for importing and exporting data to help advertisers manage their campaigns more efficiently.
- Enhanced search features to help advertisers quickly find the data they need.
New Podcast for Google Ads
Google recently launched a new form of podcast advertising, known as Google Podcast Ads. This tool allows advertisers to promote their products and services through audio ads inserted into podcasts. Ads are delivered to audiences based on their geographic locations, interests and demographics. This means advertisers can reach a specific audience with relevant and personalized ads. Advertisers also receive detailed reports on the results of their ads, including the number of listeners who hear their ad, the number of podcast downloads they generated, and the number of clicks on the ad. This tool offers advertisers an efficient and accurate way to reach their target audience.
Goodbye to “Similar Audiences”.
Google Ads announced that similar audiences will cease to exist in August 2023. This elimination is due to the way similar audiences are created, which generally do not meet the privacy and security standards required by Google. Similar audiences are a way to target ads to people with specific interests, but some users have reported that these audiences are not receiving the expected results. As a result, Google decided to remove this tool to improve the end-user experience.
Augmented reality in Google Shopping
Augmented reality technology allows users to see a 3D image of products online before making a purchase. This new technology will not only make it easier for users to view products, but will also give them the opportunity to see if the products fit their needs. This technology will also help improve the user experience by giving users the opportunity to see the product realistically before purchasing it. This will allow users to have a better understanding of what they are buying before making a purchase.
New “Promotion” badge
The Google Shopping ‘Promotion’ badge allows advertisers to promote their featured products and services. This will give even more visibility to those advertisers who wish to promote their products and services on Google Shopping. This badge will be displayed in the Google Shopping search results list and will be easily highlighted for shoppers to identify the promoted products. This will also help shoppers find the most relevant products for their searches. Some of the benefits of the ‘Promotion’ badge include improved ad performance, increased visibility for advertised products and an improved shopping experience for shoppers.
New columns for conversions
The Google Ads dashboard incorporates three new conversion reporting columns: results column, results value column and conversion goals column. These columns are: results column, results value column and conversion goals column. What is each column for?
- Results column: shows the number of conversions you have received on the main conversion actions for each of the standard goals in your account.
- Results value column: shows the calculated conversion values you have received on the main conversion actions of each standard goal in your account.
- Conversion goals column: Your campaign-level tuning goals that contribute to your campaign results are displayed.
Verification for financial services advertisers
According to the CNMV, Google implements tools to protect users who search for information about financial services. These tools include tagging systems, improved search algorithms, as well as the promotion of financial education among users. These tools help users avoid falling into financial traps and scams and make informed decisions. For example, tagging search results helps them verify the reputation of financial services before using them. In addition, improved search algorithms help users find relevant and reliable information about the financial services they are looking for. Finally, the promotion of financial education helps them better understand the risks and principles of investing. This process begins October 3 and is expected to be fully effective by the end of January 2023.
Turn your videos into Bumper Ads
This tool will allow advertisers to convert their Google Ads videos into 6-second Bumper Ads. This will allow them to reach a wider audience and save time by not having to create Bumper Ads from scratch. The tool also allows advertisers to easily adjust video details, such as title, description and thumbnail image, to ensure the ad fits the goals of their ad campaigns. Advertisers can also preview the ad and adjust it before publishing it online. This video tool is a great way to increase the visibility of your ads and reach a wider audience.
Company information in search ads
Google ads will now have a “Sponsored” label that will stand out even more by being bold. This will help users know when an ad is sponsored and not an organic result. This label will also help users better understand the difference between the two types of ads and make informed decisions when clicking. As we say, the “Sponsored” tag will help users differentiate Google ads from organic search results. This label will be visible in both mobile and desktop results. Google sponsored ads will also be able to have a longer description to give users a better understanding of the ad content. With this improvement in sponsored ads, Google intends for sponsored ads to bring higher visibility, better user experience and thus higher ROI for advertisers. The previous mythical “Ad” label disappears and gives way to this “Sponsored” one.
Performance Planner for Performance Max
Google goes a step further and includes the Performance Max in the performance planner to evaluate the performance that these campaigns have in your structure. This means you will be able to see the impact your ads will have on your business strategy. Performance Max allows you to optimize your campaigns to get the most out of your budget, as well as to maximize ROI. In addition, the performance planner provides information about the results of your campaign, so you can see if you are getting the best possible performance. This helps you improve your strategies and optimize your campaigns for the best performance.
Products in any country with a single feed
Google Ads offers the ability to serve ads created from feed tags. These tags, found in the Google Ads dashboard, allow advertisers to promote products in a particular feed with dynamic ads that automatically adapt to the feed’s content. This allows advertisers to display relevant ads that highlight the products in a specific feed. Advertisers can configure ads to promote products in the feed based on attributes such as price, brand and category. These tags also allow advertisers to customize ads with images, descriptions, price tags and direct links to products to facilitate conversion. In September 2022 Google launched two new tags to give you more control over your catalog and Shopping campaigns.
Support for Performance Max in scripts
Google Performance Max Scripts is a new Google Ads tool that allows advertisers to automate and optimize their Performance Max campaigns. This tool is based on Google Ads scripting technology, allowing advertisers to create custom scripts to optimize their Performance Max campaigns more efficiently. Google Performance Max scripts allow advertisers to optimize their campaigns more efficiently.
This means that advertisers can now leverage Google’s optimization technology to improve the performance of their campaigns. For example, advertisers can now create custom scripts that automatically adjust budget limits to get the best results from their ads.
In addition, advertisers can also use Performance Max scripts to improve the tracking of their campaigns and gain a better understanding of how their ads are performing. This will help advertisers identify which ads are performing best and how they can be improved.
Automatic application of recommendations
Google’s latest update aims to offer customized recommendation groups to make it easier for each advertiser to apply them. This update aims to help advertisers find new ways to reach users through personalized recommendation groups. These recommendations are based on previous ads they have created, as well as the topics users have searched for and the interests they have shown. This means that advertisers can target a more specific group of users more directly. This improves the overall effectiveness of advertising, as ads are tailored to each user and their context. It also allows advertisers to perform better analytics to better understand users’ online behavior.
Ad Targeting Requirements Policy
In October 2022 Google updated the Ad Destination Requirements Policy. This new policy will include changes to how advertisers measure the success of their ads, as well as how results are reported and compliance requirements for ad destinations. These changes will apply to all advertisers using Google’s advertising platform.
The new policy will also set stricter standards for ad destinations. This includes requiring advertisers to verify that destinations meet Google’s quality and content standards.
In addition, advertisers will have to report data that is collected and used to improve and optimize ad campaigns. This includes information on ad performance, as well as the use of data to target and personalize ads.
Google will also introduce new tools to help advertisers understand and comply with targeting requirements. These tools will include a step-by-step guide to understanding and complying with the requirements, as well as tools to measure and evaluate the success of ads.
Google hopes these changes will help advertisers optimize their ad campaigns for better results.
YouTube Masthead for gambling
Since Google also updated its YouTube placement policies. As of September 6, 2022, ads related to sports betting are allowed to run in the YouTube masthead. This means that those ads that are related to sports betting and that are broadcast by channels with a mostly adult audience will be allowed on the platform. This measure applies to users in all countries except those whose laws prohibit sports betting advertising. It is hoped that this update will help promote greater transparency and accountability in the sports betting industry.
Google Ads columns just added a block with both campaign and ad group settings metrics. These new metrics help users track the results of their campaigns and ad groups. These metrics include information such as number of impressions, clicks, CTR, average CPC and total cost. These metrics can also be used to track ad effectiveness and campaign optimization. This helps users ensure they are getting the maximum benefit from their Google Ads advertising efforts.
New Smart Bidding value rules
In the Google Ads dashboard you can now find new value rules for your Smart Bidding strategies. The new Smart Bidding rules include conversion limits, cost per conversion limits, breakeven limits and investment coverage limits. These new rules allow you to adjust your campaign goals and set limits to prevent your ads from going over your budget. These new options also allow you to adjust and optimize your campaign objectives to get the results you want.
Contact, return and refund policy.
The latest policy update at Google directly affects those who have experienced problems with insufficient contact information or failure to indicate the return and refund policy. This means that users have to be more careful when buying products online to avoid problems with the supplier. The policy change also means that users have to make sure they provide complete information, including the return and refund policy, to ensure that their order is processed securely. In addition, Google requires vendors to provide clear information about the terms and conditions of their return and refund policy, as well as the time it will take to complete the process. This means that users need to read the terms and conditions before making a purchase.
Lifestyle image link.
The new Lifestyle_image_link attribute allows advertisers to display an image related to the lifestyle their product offers. This can be useful for advertisers who want to highlight how their product or service can improve users’ quality of life. This image will be displayed along with the ad so that users can see more clearly how this offer can improve their life. In addition, the user will also be able to click on the image to learn more about the product or service. This tool is ideal for advertisers who want to attract a wider audience with a unique and attractive offer.
Word groups in the Keyword Planner.
The Keyword Planner in Google Ads has a new feature. Now the interface itself offers you the possibility to organize all those keywords into groups automatically. This new feature is based on an algorithm that organizes keywords into groups, taking into account their meaning and their relationship to each other. This means that the work of manually grouping keywords becomes easier and more efficient. In addition, the Keyword Planner offers a variety of options for defining the structure of keyword groups, such as filtering by keyword type or by location. This will help advertisers to better segment campaigns and optimize them according to their objectives. Finally, the Keyword Planner provides detailed information on estimated traffic and competition for each keyword group. This will allow advertisers to make better decisions when creating their campaigns.
By the way, have you already tried the Clever Ads Keyword Planner? Another free option with which to contrast the keywords that Google Ads gives you.
4 new features for Discovery Ads.
Google is trying to improve the advertising experience to make it more navigable in Gmail through the Social and Promotions tabs. This allows advertisers to personalize ads for Gmail users. This allows users to see ads that are more relevant and targeted to their interests. In addition, Google has added new tools such as ad alerts and the option to block unwanted ads. These tools help users better control their advertising experience in Gmail.
Data Driven, default attribution model.
This data-driven attribution model takes on special importance with campaign automation, being an optimization factor in Google Ads. This is because it allows companies to evaluate the performance of each advertising channel and medium, as well as each keyword or ad. This means that companies can adjust their digital marketing strategy to get the most out of their efforts. As with other attribution models, data-driven attribution modeling helps companies identify which advertising channels and media are most effective in achieving their goals. This helps them make informed decisions about how marketing resources should be allocated to get the best return. This enables them to optimize their campaigns to achieve the best results. In addition, data attribution modeling also provides detailed information about users’ behavior during the buying process, which helps companies better understand their behavioral patterns. This allows them to improve the efficiency of their campaigns and save time and money.
Limited organic visibility in Shopping.
The Google Ads mandatory sign-in policy has been updated to require users to sign in with their Google account before buying ads on the platform. This policy will apply to all new and existing users. This is because Google Ads buying is now being restricted to ensure that ads are of high quality, and to ensure that users get the best experience when using the platform. This policy will also help reduce fraud and improve the reliability of ads. In addition, users will have to complete an identity verification before they can purchase ads. This will ensure that only authorized individuals have access to the platform. This policy will apply to all new and existing users.
Features to improve your Performance Max.
To easily optimize your performance max campaigns, Google has announced a number of new features. These features include the new automatic campaign optimization tool, which provides advertisers with the ability to quickly and easily optimize their campaigns. Improvements have also been added to the audience targeting tool, allowing advertisers to target audiences more specifically and with better accuracy. The new Ad Editor has also been improved, allowing advertisers to create unique, customized ads for each of their campaigns. Finally, Google has improved viewability for advertisers so they can see how their campaigns are performing across devices, with detailed reporting on how their ads are performing.
Google Ads Editor, version 2.1.
As of July 2022 the latest version of Google Ads Editor is here, its new features are:
- Better support for video ads and Rich Media.
- Improvements in the ad creation process.
- Optimization tools to improve ad performance.
- New analytics tools to help better understand user behavior.
- A budgeting tool to help better control ad spend.
- Targeting improvements to help target ads to the right users.
- Improvements in ad design to make ads look better on all devices.
- Improved integration with other marketing tools.
Diagnostics in Performance Max.
Performance Max campaigns now offer diagnostic information to ensure they are set up correctly. This diagnostic information should be available to marketers so they can assess the impact of the campaign on the market. This information can include ROI, audience reach, engagement level, number of conversions, response time, customer satisfaction level, cost per click, campaign budget, number of impressions, number of clicks and CTR. This data provides marketers with a way to measure the success of the campaign and determine if the established objectives are being achieved. In addition, this information helps marketers identify areas for improvement, such as budget adjustment, segmentation optimization, use of new tools and techniques, etc. This information can be gathered through various sources, such as data analytics, surveys, third-party reports and customer feedback.
Automatic tagging in Google Merchant Center
Merchant Center Auto Tagging is a product management feature that allows you to assign tags to products listed in your account. These tags, also known as product attributes, help improve the display of products in Google search. This means that product listings in your listings will be displayed more accurately to your target audience. Automatic tagging in Merchant Center works by using the information on your product detail page and comparing it to similar product information. This helps you automatically identify the product attributes that best match your product listings. Product attributes include brand, size, material, color, style, gender, age, etc. If you are interested in using Merchant Center’s automatic tagging, you will need to log into your account and select the “Enable Automatic Tagging” option from the “Settings” tab. Once you have completed this configuration, product attributes are automatically assigned to the product listings you create.
Three new products for the “Travel” sector
Google announces three new features for hotels:
- Hotel Rates in Google Business Profile.
- Feed-free integration for Hotel Ads.
- Top-performing campaigns for travel targeting.
New scripting experience
Start using the new Google Ads scripting experience To start using the new Google Ads scripting experience, you will first need to enable the feature. This can be done from the Google Ads account settings page. Once enabled, you will be able to start using the scripting tool to create, edit and manage your Google Ads from the command line interface. This will allow you to automate common tasks, which will help you save time and maximize your results.
Resource library with your creatives
The asset library allows you to store your unique content, such as client logos, videos, graphics and other design elements. This will allow you to create ads faster and more efficiently. Instead of loading all the elements every time you create an ad, you can access them from the asset library. The asset library also allows you to organize and manage your assets efficiently. You can organize your files by tags, categories, extensions, etc. This allows you to quickly find the assets you need for your ads. In addition, the asset library helps you save time by not having to worry about uploading and downloading large files. You can, for example, upload a file once and then use it in other ads without having to re-upload it. Finally, you can also share assets with other Google Ads users, saving you time and effort.
Relevance improvements in adaptive ads
In June 2022, expanded text ads disappeared from Google Ads to make way for adaptive search ads. Adaptive search ads allow advertisers to display an expanded text ad with a larger number of characters, which can be useful for improving ad performance. Adaptive search ads also allow advertisers to customize ads for different user searches, which improves ad performance and increases relevance for users. In addition, advertisers can use adaptive search ads to improve the efficiency of their campaigns and save money.
Personalized trends in the statistics dashboard
As of June 2022 you can also identify demand trends with personalized data on the Google Ads Statistics page. This allows you to observe your customers’ behavior patterns and better understand how they interact with your brand. This will help you identify which ad campaigns are successful and adjust your strategy accordingly. You’ll also be able to use the data to personalize your ads to attract the customers most likely to make a purchase.
YouTube Shorts as Placement
Both video action campaigns and in-app campaigns will now have placements in YouTube Shorts.
YouTube Shorts is a new form of short-form focused content specifically designed for mobile devices. It is designed to allow viewers to watch and enjoy content in short bursts of time. This form of content is ideal for video action campaigns, as it allows brands to tell their stories effectively and connect with viewers in a unique way. App campaigns will also benefit from this new form of content. YouTube Shorts allows brands to publish content that highlights their apps and engages users. This form of content is ideal for promoting apps, as users can quickly see how it works and how it can benefit them. This helps brands connect with users and increase awareness of their app.
Performance Max to win new customers
New Performance Max features to win new Google Ads customers:
- Campaign optimization: tools to automatically optimize Google Ads campaigns to get the best results with the least effort.
- Audience targeting features: use advanced audience targeting tools to target specific customer groups to increase campaign effectiveness.
- Improved ad targeting: improve ad targeting to make ads more relevant to target customers.
- Improved user experience: use technology to improve the user experience of the ad to increase the likelihood that a user will click on the ad.
- Keyword studies: use keyword tools to identify new search terms relevant to Google Ads campaigns.
- Ad optimization: use ad optimization tools to improve ad performance and increase the number of clicks.
- Integration with social networks: integrate Google Ads advertising with major social networks to extend the reach of ads.
- A/B testing: use A/B testing tools to test different elements of Google Ads ads and optimize results.
- Improved budget management tools: use budget management tools to adjust the budget of each Google Ads campaign for maximum performance.
Suggested Product Correction in Merchant Center
Google Merchant Center now offers a new feature that allows you to filter products by suggested corrections. This tool provides detailed information about problems with your product data and allows you to apply and review the necessary changes. This will save you time when working with your product data to ensure it is visible to buyers on the Google search network.
Custom Columns Update
The latest update to Google Ads custom columns focuses on improving the flexibility and usability of custom columns. This includes the new ability to easily save and apply saved custom columns for all accounts, the ability to export custom columns to share with others, the ability to copy and paste columns between campaigns, the ability to apply the same filters to all columns, and the ability to view a history of changes to custom columns. These new features enhance the way advertisers can manage and share information to optimize their performance.
Administrator-level control panel
The new Google Ads admin-level dashboard (MCC) is a tool that gives advertisers a simple and efficient way to view key metrics for their accounts. This new tool allows advertisers to view all of their campaigns at a glance, see performance information and get recommendations for campaign performance. The admin-level dashboard (MCC) provides a wealth of useful information about the performance of Google Ads campaigns, such as cost per click, cost per impression, cost per action, CTR, CPC, conversion rate, total spend and more. In addition, advertisers can view the performance of their campaigns by device, geographic location, time of day, keyword and ad groups. The admin-level dashboard (MCC) also allows advertisers to manage their campaigns more efficiently by providing better visibility into their campaign results and offering recommendations for performance. This means advertisers can adjust their ads and keywords to get better results from their campaigns.
Goodbye Google Analytics Universal, hello Google Analytics 4
Google Analytics Universal will be discontinued on July 1, 2023, what’s new in Google Analytics 4? Google Analytics 4 offers an advanced analytics experience with features such as personalization of information, advanced segmentation, monitoring user activity across devices and understanding how users interact with the brand. In addition, it offers a deep and detailed analytics experience with reports with insights into user behavior, conversion and profitability in a way that is easier to understand. It also offers enhanced decision making capabilities with the ability to perform A/B testing, collect detailed information on user behavior and also provides recommendations on how to improve web performance. Finally, it offers enhanced security and privacy to ensure that user data is treated securely.
Google Ads Editor now includes Performance Max campaigns
It was in March 2022 when Smart Shopping campaigns disappeared as a novelty of the year and in their place appeared the already widely known by all Performance Max Campaigns, taking these in full control during August and September 2022. These campaigns were intended to maximize business sales and revenue. These campaigns offered tools and data analytics that allowed advertisers to optimize their ad campaigns according to their business objectives. They also offered greater ad targeting to reach a more specific audience. Maximum Performance campaigns also focused on delivering better results and better analytics. New optimization tools were incorporated and contextual advertising was improved to enhance the user experience. These campaigns were also done with the goal of reducing cost per click and overall advertising costs. These campaigns proved to be a success, allowing companies to save time and money by optimizing their advertising campaigns.
Google Shopping launches car format
March 2022 also saw the arrival of Google Shopping ads formatted specifically for car sales. This will allow people to search, learn about and buy vehicles directly from Google’s search engine. The service will include ads for new and used cars, with detailed information on price, location, service history and more. The ads will also include images and videos of the vehicle, as well as the option to contact the seller for more information. This will be a convenient way to buy and sell cars through Google Shopping. In addition, vehicle ads will be available to all Google Shopping users on both the web and mobile versions.
Farewell to the hierarchy of ad extensions
From March 2022, Google will be able to make any extension available regardless of its level (account, campaign or ad group). This means that users will have the freedom to manage all their campaigns easily, allowing them to manage their ads more efficiently. In addition, Google will also improve ad account management at the browser level, allowing users to view and manage their ads more easily from within the browser. The new extensions will also allow for better control of ads. For example, users will be able to set differentiated budgets for each campaign, adjust ads when results are not as expected, and receive notifications about the status of their ads. Google is also expected to improve ad management at the keyword level. This will allow users to improve the quality and relevance of their ads by including keywords related to their products or services. Ultimately, with the advent of these extensions, Google will improve the user experience by allowing you to manage your ads more easily and efficiently.
Google Shopping shopping experience rating
In February, the new shopping experience rating program was born for all users accessing from Google Shopping. The program consists of a new way to rate the shopping experience offered by the shopping platform. This new tool offers users the opportunity to rate each purchase made on the platform with a variety of questions about the order, customer service, shipping, product quality and overall shopping experience. Users can rate sellers on a scale of 1 to 5 stars, allowing them to give a clear picture of the shopping experience. This tool is a great way to keep sellers accountable and provide users with a better shopping experience.
Short titles in Google Shopping
Yes, Google Shopping allows short titles to work under the [short_title] attribute since it released this new attribute in February 2022. This allows advertisers to write a shorter title, up to 70 characters, to make it more visible in Google Shopping search results. This is useful for highlighting a product and providing a more accurate description of what is being sold.
Automatic tagging on free product listings
As of February 2022, free product listings in Google Shopping will also have their own automatic tagging. This means that merchants will be able to gain better control over the content of their ads, allowing them to present better search results for users, as well as offer a better shopping experience. Google Shopping free listing tagging allows merchants to add specific tags to their products, such as size, brand, color, material, etc. This means that the content of the listing will be displayed more accurately in Google search results. Therefore, users will have a better understanding of the products offered in an ad, resulting in a better shopping experience. In addition, merchants will be able to see a significant improvement in their Google Shopping ad results, due to the improved content in their listings. This means that advertisers will have greater control over their ad results, allowing them to improve the performance of their campaigns and increase traffic to their websites. In short, Google Shopping’s automatic free listing tagging gives merchants better control over the content of their ads, improves the shopping experience for users and increases the performance of their campaigns.
Recommendations also for Discovery campaigns
Google Ads recommendations now include optimization suggestions for Discovery campaigns. These suggestions help advertisers take full advantage of the power of Discovery campaigns to reach a wider audience. Google Ads optimization tips for Discovery campaigns may include advice on improving location targeting, using dynamic ad formats, optimizing budgets and using tools such as remarketing. These recommendations help advertisers ensure that their Discovery campaigns get the best possible results.
Smart Shopping disappears
Although we mentioned that it was in March 2022 when the replacement of Smart Shopping campaigns with Performance Max became effective, Google announced in January 2022 that by September 2022 they would have completely disappeared.
Site reports in Performance Max
In January 2022, Google announced that the new Performance Max campaigns, which replaced the Smart Shopping Campaigns, would have placement reports to know where your ads appear as a seller and how many impressions they have received.
Google also announced that both placement reports and the new Performance Max campaign reports would be available to Google Ads users starting in June 2022. These reports will help marketers better understand where their ad is being shown, the performance of Google’s advertising platform and the performance of the campaign as a whole. The reports will also allow advertisers to optimize the performance of their ad campaigns to improve ROI.
New experiments page
The Google Ads interface evolves to make it easier to create and manage experiments. Now, when you create an experiment, you can preview the results and compare different variants. This helps you determine which are the best results for the campaign in question. There are also new tools to compare ad performance between different channels, such as AdWords and YouTube. There are also new options for automating and managing experiments, such as experimentation plans and automatic optimization rules. These tools allow advertisers to save time by optimizing their campaigns more efficiently.