Google Shopping Discounts Guide

How to Find and Use Google Shopping Discounts

If you have an online store and you are selling physical products, you probably know what Google Shopping is. In case you do not know and making a quick summary, it is a type of advertising campaigns that appear at the top of the Google search engine (keep reading to know how to ge tand use Google Shopping discounts):


dog food google shopping example


These are ads that by being able to know all the main information at a glance (product photo, price, shipping price and rating) work very well in terms of conversions and the vast majority of stores have it as one of their main sources of traffic acquisition.

For this reason, optimization of this type of ads is constantly sought after as stores generally allocate a large amount of budget to them. 

In previous posts we have talked about tips and tricks to optimize your Shopping campaigns and in this post we want to let you know a new trick that will allow you to save a lot of budget in your Google Shopping campaigns: belonging to a CSS (Comparison Shopping Services) program.

One thing to keep in mind is that you can only benefit from this service if your Shopping ads are targeted to some of these countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom and United States.

Maximize your savings: Join a CSS for Google Shopping discounts

In a previous post we explained in detail what a CSS is. To make a small summary for those of you who do not know it yet, here are some key points that will help you to understand this concept:

In 2017, Google was denounced by the European Union because its Google Shopping ads affected the business of price comparison sites and it was required to open these ads so that external companies could place ads on this platform:


soccer teams google shopping example


  • To avoid future sanctions, Google created a program called CSS (Comparison Service Shopping) where it allowed these companies to place ads on its Shopping platform.
  • The ads placed by these companies are exempt from paying the 20% commission per click that Google takes.So if you are not in a CSS and you bid 1€ per click you are actually bidding only 0.80 cents. On the other hand, this does not happen when you belong to a CSS since all your budget will go to the bidding (there is no commission per click).

As you can see, one of the most important advantages you will get is the 20% discount on the cost of your ad clicks. This will give you a very big competitive advantage over your competitors who are not taking advantage of this. They will be paying 20% more to get the results that you can get.

In addition, Clever Ads CSS will not only offer you that 20% discount on your costs per clicks but also, being experts in Shopping, we will be developing several tools so that you can optimize your Shopping campaigns and get the most out of it. Some of these tools will be:

  • Labeling products according to their performance: With Clever Ads, you will be able to know at a glance your products with better results in your Shopping campaigns and your products with worse results so that you can take the right actions in each case. This will be done through a labeling that you will be able to see through the dashboard that you will have access to once you join our CSS.
  • Feed optimization tools: With our tools, you will know perfectly how to optimize your Google Merchant feed to get the best results.
  • Reporting tools and alerts: We will give you the possibility to see the results of your campaigns from one place and in the future you will be able to set up alerts so that you will be aware of what is happening with your campaigns at all times.

As you can see, belonging to a CSS has multiple advantages. Don’t wait any longer and join Clever Ads CSS today!

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