Google Shopping Shopify -The Ultimate Guide Step by Step!
Google Shopping campaigns are a great way to promote products in your store. In order to take advantage of all they have to offer, it is important to have a good product feed in Google Merchant Center. This is a platform where you can upload the products that you have in your store, so the Shopping campaigns can obtain information from them and show all that your business has to offer.
With Shopify Google Ads, we can share a large number of details about our products. By having all of the product details filled out and well-structured, Shopping Ads can become a huge source of traffic for your store. Now you might be wondering, “How can I upload my products to the Google Merchant Center?,” well, lucky for you, configuring the Google Merchant Center with Shopify is super easy!
First things first, we have to create a Google Merchant Account. Once logged into our account, we can add all the basic information about our store, the name, URL, etc.
After creating the account, we have to verify the web domain of our shop so that Google will accept our account. There’s a few different ways that we can verify our domain, but the easiest option is through Shopify. You will need to add an html tag to our website through the Shopify control panel.
Now that we have verified our domain, it is highly recommended that we add shipping policies and relevant tax information, which can vary depending on where our shop is based. This way, the price of each product can be accurately calculated. In both cases, we can fill out a simple form that asks for shipping costs based on weight, the number of products purchased, or the shipping location. All of this information will then be used by Shopify to calculate shipping costs and any additional taxes for the product.
If we make it this far, our Google Merchant Center will be in perfect shape and ready for us to upload all of our products! We can upload our products using the following methods:
- Cost Sheet: Upload all of the products in your store directly from your cost sheet
- Scheduled Fetches: Google will track your website to get the product information it needs
- Google API Content: This is actually the method that we use at Clever in order to best show your products and upload them to Google Merchant Center in the most optimized way possible.
With everything configured and our products uploaded, we are now ready to maximize the traffic and conversions for our store with Google Shopping Campaigns.
Read this another post about Search Marketing for Dummies!
Google Shopping Ads Shopify: integration, use & advantages
Building a Shopify store is an easy and intuitive process, but once you have finished your store you will be wondering: “How do I attract customers to my store?”. Don’t worry if that’s the case, you are in the right place! Throughout this post I will be showing you why Google Shopping ads shopify is one of the best tools to bring quality traffic to your store. There are multiple reasons why you should be on Google Shopping and why it is one of the best tools that Google has developed for the eCommerce world. One reason in particular is that it has a higher conversion rate compared to other Google Ads campaigns such as Search or Display! Are you ready to become a Google Shopping expert and take your store to the next level? Let’s not delay and get ready to learn everything about Google Shopping ads and our app!
When talking about building campaigns, Google Shopping campaigns are a little bit different compared to the traditional Search & Display campaigns. Google Shopping ads shopify campaigns demand more information and steps in order to get them active and working, but the results are well worth the efforts.
Here is a look at the process:
- Create a Google Merchant Center account here.
- Create your first feed of products.
- Provide information about your products such as product IDs, title, description, product category and type, availability status, product link, price, etc.
- Upload the feed to your Google Merchant Center account.
- Remember to always keep the product feed with all the information updated or your campaigns will stop running.
- Login to your Google Ads account.
- Link your Google Merchant Center account with your Google Ads account.
- Click on “Campaigns”.
- Add a new campaign by clicking on the “+” symbol.
- Select Google Shopping as the new campaign type you want to create.
- Fill in the preferences and you are good to go!
If you want to learn more about the fully detailed process of the Google Shopping campaigns creation, read our post: “Everything you need to know about Google Shopping ads shopify for eCommerce stores”
Optimize Shopify feed with Google Shopping
We recommend using the feed management tool to improve the efficiency of your Shopify feed. This will help you make it easier to make changes when items have a modification, whether they are on sale, sold out or require any price comparison changes. It also helps users find your products easily and ensures the best possible match between search intent and the product in question.
As you can see, the creation of Google Shopping campaigns is not as easy as the creation of other campaigns. However, it is definitely worth the time you will spend on them if you want to create them manually.
If you have a Shopify store, then let me introduce you to our app Shopify Ads, our powerful marketing tool for Shopify stores.
Our app is not only able to create traditional campaigns such as Search or Display, but it also creates banners, optimizes your campaigns, and is able to create Google Shopping campaigns. By downloading and installing our app in the official Shopify Apps marketplace or our web, you will be able to request the creation of Google Shopping campaigns… Totally free!
Our services not only cover the final processes of the campaign creation but we will also take care of your Google Merchant Center account. We will gather the information of your products you choose and upload it to the merchant center, fixing any problem of product feed rejection and ensuring that your final Google Shopping campaigns have the highest quality standard.
So don’t wait any longer and download our official app!