Hotel advertising – All the options to advertise your business online
Now that we’ve recovered a bit from the pandemic it’s a good time for hotel advertising and other hotel businesses; as we’ve seen, people are eager to get out of the house and start traveling in a big way again. What better time than now to start optimizing your hotel advertising for this season?
Hotel advertising is an essential part of a hotel’s marketing strategy. It helps increase awareness and create positive brand perception. Hotel advertising can be achieved through a variety of marketing channels, including online, print, social media, television, radio and website content creation.
Using hotel advertising will help your hotel reach your target audience in a more efficient and targeted manner. It will also help you increase brand equity and strengthen customer loyalty.
Use content marketing to promote your hotel’s services
Before you think about what kind of advertising to promote your hotel services is best for you, we recommend you to essentially use content marketing. Content marketing is a marketing technique that focuses on providing high quality content to your customers.
This type of marketing is based on creating several blog posts where your website tells travel stories, experiences, tips and everything related to the hotel industry in this case. The client will read this content and then will be interested in your services, thanks to the fact that he will want to know more about what you have to offer and will generate interaction on your website.
Don’t forget SEO!
Don’t forget SEO optimization. It is true that its benefits are long term and that you have to dedicate time and effort to it, but we promise you that it will pay off. Work your SEO strategy as best you can in congruence with everything we have mentioned above.
Best marketing ad platforms to reach more sales on your hotel website
Hotel advertising is an excellent way to reach more customers and generate more sales. There are many platforms that can help you with this, each one has different features, just choose the one that best suits your type of business, let’s see below some of them:
Google Hotel Ads
Google Hotel Ads is Google’s hotel search engine. Through this search engine you will be able to find the best offers, options, availability, price and hotel reviews. Its main function is to show users hotel ads when they are looking for a hotel for their stay.
When a user searches for “hotels in Barcelona” Google will display an ad that will have the following characteristics:
- Type of Hotel.
- Customer ratings and reviews.
Facebook Hotel Ads
Facebook Hotel Ads is another platform where you can advertise your hotel. These ads can appear on Facebook, Instagram or Audience Network, depending on the location you choose.
There are three types of industry-related features for these types of ads: destinations, flights and hotels.
To create this type of facebook ads requires the following elements:
- Having a facebook page.
- Have a Facebook advertising account.
- Have a Facebook catalog.
- Have a Facebook pixel installed on your website.
Microsoft Hotel Price Ads
Microsoft Hotel Price Ads like the other two platforms above, is designed to display your ads with real-time room rates for those potential users who are interested in booking a hotel by searching through Bing Ads or also on Bing Maps.
Google Ads is considered the most widely used platform for hotel advertising because it provides highly targeted ads, which will get your ad in front of the right audience. However, in Microsoft vertical Ads ads also have many advantages that make it an excellent platform to advertise on, including an affordable pricing model, targeting options and high engagement rates. Plus, it helps expand the number of options for new users who don’t use Google as their primary search engine.
There is a platform that can help you optimize and manage your Microsoft Hotel Ads, get the most out of your hotel advertising with ads specific to your hotel, whether your goal is to get local customers or just drive traffic from all over the world to your website.
In addition to the platforms already mentioned above, there are several ways to attract more people to your hotel. Some of the most successful tactics hotels have used include:
- Advertising your location on social media.
- Using YouTube advertising.
- Create a video on YouTube or Facebook and share it on those platforms.
- Promote offers for customers visiting at certain times of the year, such as the winter or summer months, or even on weekdays. instead of weekends, or perhaps just before vacations, such as Valentine’s Day, black friday or Christmas.
3 interesting advertising tactics for hotel advertisements
There are many different ways hotels can advertise their services and attract more customers as we saw above. However don’t forget about the following:
- Writing guest reviews on sites like TripAdvisor.
- Giving discounts to customers who book online.
- Promoting offers on websites like Groupon and LivingSocial.
Don’t forget to implement a comprehensive digital marketing plan for hotels with these 3 key elements:
- Create a digital marketing strategy. This will help you identify the target audience and the appropriate channels for advertising.
- To have paid advertising on the hotel website to drive traffic to the site. This can be through Google Ads, Microsoft Vertical Ads or Facebook and Instagram Ads.
- Search engine optimization (SEO) for better visibility in search results.
Don’t forget to analyze which channels are performing well and which are not. This will help you make decisions in the future and see which is the best option. Remember that diversifying your online advertising portfolio is the best option. Don’t wait any longer!