How to Increase your eCommerce Conversion Rate
“Everything seems fine, but I’m still not getting many sales. What is going on?!” The ability about how to increase eCommerce conversion rate is a very common concern among eCommerce site owners. Through this post, we will explain the factors that affect your conversion rate and we will give you 10 infallible tips to increase the sales of your store.
What is Conversion Rate?
A conversion is an action that a visitor performs on a website that leads him or her to “become” a customer. Which means that the conversion rate is the percentage of visitors to a site who actually become customers.
In the online sales environment, the most important conversion is undoubtedly a purchase. Therefore, the conversion rate in eCommerce is the percentage of visitors who complete a purchase.
Increasing your conversion rate means getting more sales with the same amount of traffic. Which also means increasing the profitability of your marketing budget.
How to Increase Conversion Rate in eCommerce:
The ability of an eCommerce site to convert users into customers depends on a combination of several factors.
Some of these factors are related to the design of the site itself, such as:
- Product catalog: create an attractive product catalog that adjusts to the user’s needs and invites them to consume your products.
- Prices: make sure your offer isn’t ridiculous, adjust price and value to the expectations of your target.
- User experience: make it easy for your visitors to understand what you are selling, find what they want and help them make a purchase.
- Transparency: avoid misleading offers, and don’t hide costs or try to cheat. Be honest with your customers to avoid cart abandonment.
There are other external factors that can also have an impact on sales, such as:
- Traffic qualification: having a lot of visitors is not a guarantee of success, be sure to attract potential customers to your store.
- User confidence: make your store look professional and reliable to gain the trust of your potential customers.
- Characteristics of your industry: keep in mind that some sectors have longer customer purchase decision processes than others due to competition, price range or product type.
The best way to increase your conversion rate is to optimize your store for conversions while improving the quality of your traffic.
10 Tips to Increase the Conversion Rate of your Online Store
1. Improve the Purchase Experience
Make the conversion process quick and easy for users. You can do this by implementing clear and direct CTAs and simplifying the registration process. If the process is confusing or too laborious, you will lose customers along the way.
2. Add “Shipping Information”
Explain in detail the shipping costs of your products, shipping time to each country, and what to do in case of returning an item. People will feel more secure if they know it’s easy to return the products and get their money back.
3. Launch Retargeting Campaigns
Use Google Remarketing campaigns to retarget people that have previously visited your store to remind them of the products they were interested in. Get your visitors back to purchase the products they left behind by showing tailored display ads. Try eCommerce Ads by Clever to get your Google Remarketing ads, the most powerful software to create and automate Google Ads campaigns.
4. Improve your Product Images
Make sure that the product images you display are of high-quality and not blurry. Customers will place more trust in a website that has quality images, which increases the chances of a conversion! Pixc is the easiest way to get your product images edited without additional resources.
5. Personalize the Copy on your Products
Don’t copy-paste the same product description for all your products. Take your time and write unique product descriptions for each of them. This will make your store look much more trustworthy! Also remember to talk about the benefits your products have for them, and not only about the functionalities. A blanket can be made from cotton by Indian artisans, but what the customer really wants to know is if it will keep them warm.
6. Start a Blog & Keep It Updated
Writing blog posts is a good way to drive organic traffic to your store. Also, if you write specific content related to the product you are selling, your store will look much more professional. If you really work on it, you can even create an online community that will help you share your content and spread the word about your site and products.
7. Create an “About Us” Section
Use it to talk about the mission-statement of your company. You can explain the motivation you had to open your store and even add a picture. Potential customers will empathize with you and feel closer, which is great for engagement!
8. Add Social Media Links for your Store
Add icons with links to your social media accounts. Remember to configure it so the links open in a new tab making it so customers won’t leave your store when they click on them. Social media is a really good way of building social trust. If potential customers see that other people had good experiences with your products, they’ll be more willing to make a purchase.
9. Add a “Contact Us” Section
… and make it visible! Customers will want to know who to contact if they have a problem and will want to be able to reach someone easily.
You’ll generate trust and get to talk to your customers to gather some feedback. Their suggestions can help you improve!
10. Get Customer Reviews
Positive reviews and testimonials from existing customers can be incredibly persuasive, as they demonstrate that your brand is reliable. Trust is a key component of a consumer’s decision-making process.
Making the transaction process run smoothly leads to a better conversion rate, so it’s important to make accepting online payment process as easy as possible.
Making your store look professional and trustworthy, while increasing traffic qualification are the first steps to boost purchases. Start implementing our tips to improve the conversion rate for eCommerce. Continue with those advanced strategies to increase sales online.
Extra tip: are you familiar with the PMAX campaigns carried out by both Google and Microsoft? They’re quite remarkable and worth your attention!