Your Main Digital Marketing Blog

The Clever Ads Blog, your on-the-go Digital Marketing Blog that covers a wide variety of advertising and marketing ideas and questions. Quick reads from professionals in the field that bring you only the most useful information. We research current digital marketing trends so you don’t have to.

The do´s and don´ts of feed optimization

For an ecommerce, today it is essential to have a data feed that allows you to dump the information in different media. The first obstacle is to get what is known as “Basic Product Data”, and it is simply the minimum information necessary to be able to catalog your products, for example in Google Merchant.

Facebook Ads VS. Google Ads

The controversy between choosing to promote your products with Facebook ads or Google ads is served! Which of the two will give you a better return on investment (ROI)?

The Importance Of Color In Marketing Strategies

Psychology of Colors & Marketing Strategies Lesson   Since the dawn of humankind, color has played an integral part in the way we understand the world around us. Differentiating between various colors and their shades has proven to be crucial in the survival of the human race as a whole. Because of their importance colors […]

Complete Guide to Google Shopping Ads

Everything about Google Shopping Ads for online stores Hi! We have a question! Have you already used Google Shopping Ads for advertising your products? You should be aware that Shopping Campaigns work great for eCommerce companies! If you haven’t used them yet or think you can still take more advantage of your Shopping campaigns, you […]

5 Things you need to know before paying for online traffic

Make the most out of your paid traffic  Before starting paid traffic campaigns, there are many things you should take into account. Paid traffic is not something you should start if you won’t have the time to take care of it.  You can easily get ready for paid advertising by preparing yourself. Make sure your […]

How to choose the best keywords for your AdWords Campaigns

Effectively utilizing keywords = increase your eCommerce sales   Keywords are the groundwork of any AdWords campaign, and if incorrectly selected, they will not be beneficial to your company. Here are the steps you should take when selecting your Google AdWords keywords. Read here to learn more about Google Ads for eCommerce. Decide what is […]

Why choosing BigCommerce vs Magento?

BigCommerce vs Magento Picking the right online store platform is essential. Choosing an eCommerce platform that doesn’t fit your business could be the end of it before even starting. You should choose your platform wisely and how to leverage it for offering your customers the experience they demand. That’s why today we will evaluate BigCommerce […]

Strategies to enhance your eCommerce store

Strategies to improve your workplace & promote your store success Wondering how to shake up your office? Looking for ways to improve your eCommerce marketing strategies? Take a look at some proven methods to enhance your office culture and your marketing strategies for your eCommerce! Tip #1 Goals and Objectives Speak the language of your […]

Why do you need a paid advertising strategy?

One of our biggest challenges as digital marketers is traffic How can we easily and affordably get people’s attention, push them to our websites, and convert them to subscribers and customers? The secret is digital advertising. And if you understand how to make it work, it can give you full control over your traffic flow […]

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