One of our biggest challenges as digital marketers is traffic
How can we easily and affordably get people’s attention, push them to our websites, and convert them to subscribers and customers? The secret is digital advertising. And if you understand how to make it work, it can give you full control over your traffic flow and help you sell more too. Have you though in paid advertising?
The difference between paid & organic traffic
Free traffic is always the goal, right? Which is why most businesses aim for organic traffic first. After all, if you can get a steady flow of free traffic, you’ll pocket the savings. But as with everything else in life, you get what you pay for.
With organic traffic, you can lose traffic if Google changes their algorithm. If a competitor has a huge launch, you could lose traffic to them. You also have no control over where the traffic goes. Even simple things like changing the URL of your landing page can mess things up.
You can enjoy all the control of paid traffic without it actually costing you anything. You do that by building funnels that reimburse your ad spend. So in essence, you can acquire customers for free.
Also, the better your paid traffic is, the better your organic traffic will be as well, because good advertising drives traffic—and the pages that get lots of traffic tend to rank higher in search engines.
Top three sources for paid advertising
According to Business Insider, Facebook and Google drive 80% of referral traffic, more than all the other platforms combined.
What’s the best place to start with your paid traffic campaigns?
Facebook, Google, and YouTube: All three will give you quality traffic from people who are interested in your offers.
Google is like the yellow pages
Because Google is a search engine, people start there when they’re looking for information. So it’s a lot like the Yellow Pages. To drive traffic through Google, you’ll bid on keywords that will help people find you and can lead to an ideal sales conversation.
There are some tools for eCommerce that help you create your Google ads for you, which is a good way to start advertising. For example, eCommerce Ads by Clever Ads is an app available on Shopify, BigCommerce and Prestashop, that will do all the work for you.
Facebook is like a billboard
Scrolling through your Facebook newsfeed is a bit like driving down the highway. As you scroll, you see ads, promoted posts, as well as random comments. And if you, as a business, are willing to pay, your message will also appear in the newsfeed of your target audience.
With Facebook, you can spend as little as you want and still expand your reach. Because it’s a social platform, and because they collect data on our behavior every day, they know a lot about us. All that data makes them the most powerful ad platform available today. Target your ads precisely enough, and you’re sure to get the right eyeballs on your message.
YouTube is like television
YouTube’s top metric is the number of minutes watched. Their goal is to keep you on the site consuming videos, so they operate a lot like traditional television, playing ads in the videos, interrupting people’s viewing.
Disruptive, yes, but with YouTube, your ads are always relevant. That’s because you can target your ads based on the YouTube channels your audience likes, the types of videos they watch, and what they’re searching for.
Find here more tips to make the most out of gain Paid traffic!
By the way, you already know the PMAX campaigns of Google and Microsoft? you can’t miss them!