While both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can drastically improve your visibility within search engines, one may be more beneficial to you than the other. Below we will give you some background on both and show you why SEM may be the best option for your company.


SEO is a function that optimizes your website in order to receive free traffic from search engines. Through this, you can gain organic, relevant traffic to your website, without paying a cent!

  • First, you must understand your target market.
  • Then, you can develop relevant keywords that will drive customers to your page. You can help yourself with some keyword planner tool.
  • You must have high quality content that is enticing to your users and you must frequently update your content to remain relevant and keep your users’ attention.

Build your brand and network so people know who you are before they even click on your page.
From here, you will start to maintain a broader reach on a lower budget.


SEM is a resource that will give you more targeted, relevant traffic through Pay Per Clicks (PPC). Through the use of Google Ads, you can receive valuable traffic with a higher chance for conversions! While these advertisements are sponsored, you will only pay when someone clicks on your ad.

First, you must perform in-depth research of various keywords that may be relevant to your company. This research will allow you to effectively manage your keywords and build a strong campaign.
You then need to bid on the keywords you deem relevant. More popular keywords will require a higher bid, so we suggest sticking to more specific, targeted keywords.
From there, you are able to position yourself at the top of the search engine page and quickly grab the attention of potential customers.

This marketing strategy is very effective in the sense that it gives you optimal control over your ads and budget, while still keeping costs low. In addition, SEM offers quick, measurable results in a short amount of time. We highly recommend this resource and you can get started with a Google Ads Account. It is very simple to set up and we can create your campaign in as few as two days!

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