How much does TikTok Ads cost? Is it worth your investment?
TikTok is a social media platform created by the Chinese company Byte Dance. It is a mobile application that you can download on your mobile and is used to share short videos with others. It has a lot of similarities with the popular Snapchat app. Also, TikTok is more popular among young people and is used for purposes such as comedy, dance, and music.
As of September 2018, TikTok had more than 500 million active users each month and has been downloaded on more than one billion devices worldwide. The company also has more than $1 billion in funding from investors including Tencent, Sequoia Capital and Kleiner Perkins Caufield & Byers.
TikTok ad revenue increased significantly in 2021 and is expected to double or even triple by 2022. According to this, and the high boom that TikTok has been taking, you may be wondering and… How much does TikTok Ads cost? Let’s see it!
How much does TikTok Ads cost?
TikTok Ads is a new feature that allows users to create brand-sponsored videos in the app. It has managed to position itself as one of the best options to attract under 30s. Moreover, TikTok has been experimenting with this feature since late 2018 and it is now available to all its users.
The cost of TikTok Ads depends on the length of the video, as well as the amount of impressions you want your video to have. For example, if you want your video to be seen by 100,000 people for a duration of 10 seconds, then it will cost $5.00 USD.
Many brands today do not dare to use TikTok Ads because they do not know how to use the platform and fear that the budget is not convenient to start with. But it is always good to take a chance on what is currently trending and try new paid online advertising alternatives, as is TikTok Ads today.
Types of formats available in TikTok Ads
This is one of the simplest and easiest, as they allow you to advertise your ad through a video that will appear in the feed with other people’s content. In this case, the user will be able to interact with your ad by clicking on “like”, leaving a comment, following your account, clicking on the link (CTA) inserted in the ad, as well as recording videos with the melody or filter you used for the video.
The cost of in-feed ads can be evidenced as follows:
- Average cost per thousand impressions: 0.40 – 1 EUR depending on the type of campaign.
- Average cost per click: 0,05 – 0,10 EUR
- Cost per acquisition or per average lead: 5 – 60 EUR depending on the objective of each campaign.
Special ads for big brands:
There are special ads for big brands that use a larger budget, we show you some of the formats below:
Handles a format that appears right when TikTok users open the application. This is one of the most recommended since it allows attracting people’s attention by having the entire screen full of dynamic content.
- Advantage: it generates exclusivity as it is limited to one advertiser per day.
- Cost: it is around 50K dollars per day.
It is considered one of TikTok’s trending formats. It consists of promoting a video with a challenge and encouraging users to repeat it on their profile, with the hashtag related to the brand.
- Advantage: the profile of the brand creating the challenge will be more likely to go viral and therefore increase its visibility.
- Cost: around $150K per week.
This format allows you to create customized filter ads with augmented reality so that users can have them in their content.
- Advantage: creative format with visibility and virality potential.
- Cost: it is around $80K per day and must be implemented with the help of TikTok’s support team.
Is it worth investing in TikTok Ads?
Earlier we talked about TikTok being a mobile app that is all about short videos. The app has over 500 million monthly active users and trending to grow exponentially.
TikTok Ads are different from other social media platforms because they have a shorter duration and are not allowed brand logos, which means you only have a few seconds to tell their story, which can be a challenge for some brands.
Therefore and taking into account everything seen above, from a marketing and advertising point of view, it is worth investing in TikTok Ads because it is considered a platform that is growing exponentially, nowadays young people are starting to search for information in the TikTok search engine leaving aside the Google search engine. In addition, TikTok is a pioneer in making short videos, which greatly benefits brands to generate quick and simple videos with just a touch of creativity.
Easy and simple tools to manage your TikTok Ads
Here are four tools that will be useful to run your TikTok ads successfully:
Clever Ads Manager:
Clever Ads Manager is a mobile app that allows you to manage your Google, Microsoft, Facebook, Instagram, Twitter and TikTok advertising, configuring alerts and reports to make the best decisions, so that nothing escapes you.
In addition, you can optimize your strategy and implement improvements in a click wherever you are, at any time.
CapCut is an application that allows you to edit your videos in an easy and simple way, such as brightness, contrast, saturation, exposure, temperature, etc.
It also has a function where you can put subtitles automatically without having to create them and spend time doing it yourself.
With Socialbee you will be able to schedule the publication of your TikTok ads: publication day, time, and if you want it to have an expiration date. You can also manage alerts notifying that the ad has been successfully uploaded.
TikTok hashtag generator:
With TikTok hashtag generator you just upload the video created for your ads and automatically the tool will show you the hashtags related to the content of the video. It is useful to generate virality and views.
Do I need to spend a lot of money to get a good rating on TikTok?
You don’t need to spend a lot of money to get a good rating on TikTok. All you need is to understand what the platform wants and how it works.
The most important thing you can do is invest in your content and make sure it has the right combination of creativity, emotions and engagement. You should also take care of the technical aspect by uploading videos in HD quality, making sure they are short and scheduling them regularly.
To wrap things up…
The conclusion we could draw from the above is that if you do not spend a lot of money on your TikTok profile, it will not have a significant impact on your brand. You can generate good content, but to see results in the short term it is necessary to have an investment in Ads. Diversification in digital platforms is the thing to do today, don’t wait any longer!
Great overview. TikTok is not super cheap, but worth a try.