web design trends

Web Design Trends To Keep An Eye On In 2023

The non-stop progress of the way we design websites is hardly surprising, given that new web design trends always emerge every year. Discover the top 7 web design trends for 2023 and make your website more appealing!

1- Animated product reveals

Animations play an increasingly relevant role and 2023 will be no different, as web designers are going even further with floating animations, involving common page elements in eye-catching and dazzling product reveals and with that they are able to achieve several goals at the same time.

The advantages are many, for example, a website visitor can simply hover over a product and quickly see more details of that product without having to click on it and open another page.

2- Faster Page Speeds

In 2023 you should also prioritize the function and accessibility of sites to ensure maximum traffic and conversion. So you have to prioritize download speeds because various studies show that the most of the users will abandon a website if it takes more than three seconds to load.

Some of the things web designers can do to achieve that include:

  • Optimizing images
  • Deactivating non-essential plugins
  • Keeping use of heavy graphics and custom fonts to a minimum
  • Minifying CSS, JavaScript, and HTML

3- Generated color palette

Defining a perfect color palette with good contrast can be a time-consuming process, however, nowadays it is increasingly easy to get inspiration in order to make this process faster.

For example, if you already have a color set, you can take inspiration from Canva’s library of existing color palettes. It’s very simple, just specify a color and a list of color palettes will be automatically generated based on your selection.

Another simple way to create a color palette is through the  Adobe Color.

adobe color

4- Prominent text size

Prominent text size is one of the web design trends in 2023.

Choose a maximum of 2 fonts that match each other and when choosing a font, keep in mind that it should be easy to read. Decisions such as color and size always affect the consumer’s reading experience, so it should be a thoughtful decision.

5- Banners creators

Nowadays there is no doubt that banners are a great help in promoting any business, however, it is not always easy to create a design that suits your needs.

Try using our free banner creator for your Google Ads campaigns and start driving more traffic to your website. It’s very simple just enter your domain in the Banner Creator tool and get your banners created automatically in a few seconds. Texts, images, and logos are included.

6- Visual Scrollytelling

When you use images, videos, and animated graphics to tell a story, you’re doing visual storytelling.

Incorporate the entire concept with all the scrolling we do when checking out web pages, and you have visual scrollytelling.

With visual scrollytelling, a web designer can tell a story in a way that is most convenient for users. All they have to do is scroll down to find out what happens next or scroll back up if they missed something.

Web designers can make scrollytelling even more engaging if they use mixed media, from animations to illustrations.

7 – Mobile-first Web Design

Mobile-first design was a popular trend in the previous years and will only get bigger in 2023.

As far as many web designers are concerned, mobile-first web design is a much easier path towards making a website mobile-friendly, and that’s why more of them will keep at it.

With mobile-first design, web designers make mobile user a priority.

Instead of sketching and prototyping websites on the bigger screens of desktops, web designers will do all that on the smallest screens first if they take the mobile-first road.

With the limited space they have to work with, web designers will put only the crucial elements of a website and reserve all the other features when they work on the design for desktop.

The result is a much faster way to deliver the information mobile users need, which creates a better user experience.


web design trends infographic


These are just some of the top web design trends for 2023. 

Which ones do you think will be popular in the long-term?

Leave a comment below! 

  1. Great article. These are great web design trends for 2021 and I cant wait to see how people use these trends to implement them into their web designs. Thank you for sharing this.

  2. Trends are not completely changed they come back with something new and extra. You wrote an amazing post. Thank you for this post.

  3. This post is an excellent resource for anyone looking to gain a better understanding of web design trends. The content is well-written, organized, and easy to follow, making it a great resource for both beginners and experienced marketers.

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