Mother’s Day Marketing – Ideas for your Campaigns
If you are an eCommerce owner, you should include Mother’s Day in your marketing calendar. With this international event just around the corner, you should start preparing now! Remember that it’s NEVER too late to prepare a marketing campaign, even if your online advertising campaigns don’t perform as well as you’d like (remember that Father’s Day is in June across the US if you have more masculine products).
Clever Ads would like to share some statistics from the National Retail Federation with all the eCommerce owners reading this:
People are expected to spend around $16 more on their mothers this year than last year, totaling around $220.
The THREE most important things you need to focus on:
- Greeting cards due to the current state of the world since the Coronavirus.
- Special activities – Like barbecues or surprise parties!
- Flowers – Super easy to incorporate into your brand!
59% of consumers plan to brighten their mother’s day by giving her some kind of jewelry or accessory, while 28% plan to give her the perfect digital gadget.
1 in 3 of these people (approximately 34%) plan to buy their Mother’s Day gifts online. It’s a good time to decorate your online shop with flowers – sell, sell, sell!
Almost a quarter (23%) plan to buy their Mother’s Day gift from a local small business – let’s try to make that figure even higher!
83% of US adults are expected to celebrate this holiday!
Clever tip: Try to make it easy for customers who want to maintain social distancing by allowing Mother’s Day gifts to be sent directly to their address for free. Be sure to advertise it, as some customers find this very important.
After reading these interesting figures, you will have to start planning your Mother’s Day marketing strategy for your potential customers, as soon as possible.
Mother’s Day Marketing Ideas
Group products together
Start by making a compilation of the products you offer that you think would make a perfect gift for mothers. For example, “Perfect gift for mothers who love to travel”, “Perfect gifts for mothers who love to cook”, etc. This will make the process of deciding what to give your customers easier and simpler.
Discounts and promotions
Offer a discount by creating a coupon exclusively for Mother’s Day. Make sure the code is tailored to the holiday by using the word “mom”. As a brand awareness tactic, include the brand name or slogan to draw attention to the brand.
Organize a contest or sweepstakes
People love sweepstakes. So make sure you take advantage of #MothersDay2022 and get more social media presence.
to capture the attention of your potential customers. According to Think with Google, the most viewed videos on YouTube at this time last year included DIY gifts and “challenge gifts”. Now you know one more way to inspire your users.
- 35% of Mother’s Day-related searches were conducted on YouTube.
- More than 60% of shoppers say online video has given them ideas or inspiration for their purchase.
(Source: Think with Google)
Now is the time to talk about the most important and crucial part of your mother’s day marketing campaigns: CPC campaigns!
Make sure you invest on Google Shopping campaigns
Shopping campaigns use photos of your products and appear on Google Search results when someone is looking for things relevant to your keywords. It remains the best and most effective way to attract online shoppers’ attention to your products. Here are some tips on improving your Google Shopping campaigns:
Create relevant landing pages for your Google Ads campaigns.
This will help you to improve the quality score of your ads (known by Google as “Quality Score”).
- Clever tip: here is a post on how to improve your Quality Score.
Target your past site visitors!
Use remarketing lists to show ads to people who have already visited your website and are already familiar with your brand.
Also use lookalike audiences to identify users with similar characteristics to your customers. It’s the perfect strategy to identify new consumers!
From Clever Ads, we wish you all the success and lots of hugs and kisses this Mother’s Day.