Google Adwords Best Practices for beginners

Google Adwords Best Practices: Tips and Advice Infographic

It’s a great feeling to run your very own business! However, when your business is new and small, your brand is most likely unknown to its potential customers. In current times, online advertising has exploded and is available in many different channels to achieve brand awareness with a loyal customer base. Among the most known and profitable advertising channels, you can find Google Ads. Read this little guide and discover the Google AdWords Best Practices!

When you decide to invest in Google Ads it’s to be assumed that you have little to no experience with the platform. Luckily there is plenty of information and resources out there to convert yourself into an expert without having to leave your room!

Google Ads can be a bit complex, and I’m sure you want to understand it quick and easy. For that reason, I created an informational infographic about Google Ads, putting together the most important tips and advice to improve your ads performances. A visual guide with tips and advice for Google Ads beginners, if you will. Also if you own an online store, be sure to try out the Google Clever Ads app for your Google campaigns.

With the guarantee of a Premier Google Partner!

Which Google AdWords best practices will you learn from this infographic?

In this small and information-filled infographic you will be able to see the most important concepts that deal with Google Ads. You can even keep it as reference for when you are creating and optimizing ads on AdWords. Here’s what it’ll cover:

  • How to optimize your Google Ads with Google Analytics.
  • How to review your performance: which metrics you have to check.
  • Learning how to choose the right keywords.
  • What is the concept of a Quality Score?
  • Tips on how to succeed with smart bidding.
  • How to use Display Remarketing to get users back to your site again.

Clever Ecommerce Infographic


There is also an ebook!

Apart from this infographic about the Google Ads best practices, you can also find a full descriptive free guide to teach you more about Google Ads and how to grow your eCommerce. In this ebook you can find all you need to know about:

  • Google Ads Campaign types
  • Banners
  • Keywords
  • Google Ads Extensions
  • Google Ads Budget
  • Disapproved Ads
  • Metrics & KPIs
  • Google Ads Quality Score
  • Google Ads Shopping

Clever Ads software

Clever Ads, a Premier Google Partner, has developed one of the most powerful and innovative PPC software to create Google Adwords campaigns. Currently, more than 90,000 online stores worldwide have chosen our software to help them with the creation and optimization of their Google Ads campaigns. It’s available to download in most known eCommerce platforms; Shopify, Woocommerce, BigCommerce, and Prestashop. There’s a simple 5-step process after you download the app before you can enjoy your own Google Ads campaigns created customly for your online store, based on your products and categories. If you’re looking for a little more, you can upgrade to the premium plan and receive an account manager to optimize your campaigns.

Here are a few testimonies from real customers:

Bachelor shoes

“This is the best app ever!!!!! from 20 orders per day we jump to 50 orders per day! That means 18.000 orders per year!!! THIS APP IS JUST THE BEST OF THE BEST! Literally takes 1 min to install”.

UK Plumb Store

“Great app. More importantly the staff are very knowledgeable, very helpful and patient for an adwords beginner like me. Campaigns are well structured and comprehensive. I definitely recommend these guys”.


“Very easy to set up every aspect and integration with Google platform that seems very complicated to begin with and they did it with few clicks and seamless. Great job guys. Hoping that more features will be put into.”

To sum it up

When you are new to the digital world, I know and understand that things might get too intimidating. New terms and concepts can get confusing and insurmountable. However, as I already mentioned, there are plenty of resources available on the internet to assist you. Maintain your own personal pace of learning and you will certainly see big progress in your favor. If you feel insecure, start with small steps and note down all the actions you take to keep your data well organized for any future decisions you’ll have to make. It’s also important to not leave anything to chance, and to truly know the meaning of each action you take. When first starting out, it makes sense to try different advertising channels, if not all of them. After a while you will be able to see which of them brings you the most profit and is a better fit to your prospect. Once you know this information you will be able to invest your money better, and bring the most value to your business. Btw, are you acquainted with the PMAX campaigns conducted by Google and Microsoft? They’re definitely worth checking out!

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