Kick off your seasonal marketing ideas & carnival ads
Carnival is approaching and it’s time to put your holiday marketing ideas for your Carnival Ads campaigns into action. Carnival is a time for people to let loose and indulge before making a sacrifice for lent.
It’s a good time to let consumers know that your products or services are perfect for indulging with a special Carnival campaign.You should always plan your marketing activities in advance of each festive season if you want them to be successful.
In the following post, we will offer you some ideas and inspiration that you can use for your eCommerce this Carnival season.
What is seasonal marketing and why is it so important?
- Seasonal marketing is about emphasizing holidays or events that are relevant to your store and customers.
- It’s used to let consumers know you can provide them with a certain product or service during a time frame when they need it most.
- It’s quite important to modify your advertisements in order to fit the holiday being celebrated. And also, as we said, we must take into account the particularities of each year, period or sector of our audience that we are addressing.
For this reason, staying up to date is very important when trying to make the most of your advertising campaigns and generating sales.
Don’t know where to start? Don’t worry! Clever Ads has some ideas to help your ecommerce succeed during this special Carnival!
Use landing pages
If you believe that your store offers products that consumers would be especially interested in during Carnival, use a dedicated landing page to direct your customers to those items!
- The internet is a vast arena that offers nearly anything you can think of. Consumers can easily get lost and overwhelmed, so make it simple for customers to find the products they need from your store.
- User experience is immensely important, and you will want your website’s visitors to be able to explore your online store and easily find whatever they are looking for.
- Use banners and display ads that link to a landing page that has seasonal items pertaining to Carnival. Name it “Carnival Essentials” or “Shop Everything You Need for Carnival” to make it specific for the holiday your customers are shopping for.
By doing so, you should also aim for a high quality score on your Google Ads to ensure high relevance between your ads and landing pages.
Update the collections in your advertisements
It is important to announce the collections that are particularly relevant to the seasonal campaigns being carried out. Throughout the year, you could announce collections that customers can use throughout the year.
However, during Carnival, advertise the collections that customers will use during this special occasion.
These can be collections such as costumes, decorations or party essentials. Use your Marketing ideas to make your collections stick out by customizing your ads for the Carnival season.
Offer creative ideas customers can do with your products! If your products don’t exactly relate to Carnival, no worries! There is always a creative way to associate your business with the holiday.
Show customers how they can fit your products into their celebrations. And even more so this year… Have you written down the idea about the carnival face masks?
Another example can be, if your store specializes in items for a kitchen, provide a recipe for a fun drink to make in the glasses you sell.
Give instructions on how to make a colorful centerpiece to compliment one of your tables, create recipes for meals to make with a kitchen appliance you want to promote, the possibilities are endless!
All you need is a creative spirit and inspiration… Have you looked at Pinterest?
Use promotion extensions
Promotion extensions are a great compliment to seasonal marketing because consumers are usually more inclined to buy things around important times of the year. So why not make your store even more enticing with a promotion!
Using promotion extensions are a great way to increase your sales.
They make your sales promotions stand out to consumers who are looking for deals and make them feel a little less guilty about their indulgences.
Adding these extensions to your seasonal marketing campaigns is free of charge. All you have to pay for is the clicks they will bring in, which leads us to our next point.
Increase your Daily Spend to Optimize your Seasonal Marketing Ideas
While Google will adjust your daily spend on days with higher traffic to ensure that your ads are getting the maximum amount of views, you should definitely consider increasing your daily budget regardless.
Holidays give consumers the perfect excuse to make purchases so why not take the opportunity to increase your daily spend and maximize your ROI.
Carnival is the perfect time to increase your daily budget so more customers can see your ads before some give up shopping for Lent.
If your advertising budget is lower than it should be, you will be missing out on financial gain. This means that your ads will stop showing when customers are looking for your products on Google, which should be avoided at all cost.
Track how well your campaigns are doing
It’s crucial to stay on top of how your eCommerce ads are doing in order to modify them for the future. This is especially important to do for seasonal marketing because you have a short amount of time to get it right! Look back at your analytics from past campaigns, see what worked and what didn’t, then go from there.
If you see spikes in sales or increases in clicks at certain times, see what you were doing and try to match it for the upcoming holiday!
There is no point investing time and money in digital marketing activities if you neglect the analytics. One of the biggest benefits that digital marketing can offer is its detailed analytics.
Use this to your benefit and learn more about your customers, and see how your ads are performing. This will help you to invest your money and eventually increase your Return on investment.
Now that you have these tips and ideas in mind. It’s time to take your Google Ads to the next level! If you don’t want to miss any holidays or special events, use our marketing calendar to keep you in the loop.
Make sure you don’t forget that creativity, imagination and planning. They are key factors to successful seasonal marketing campaigns.
There’s no better way to celebrate Carnival than with great ads that will help increase your sales!