Digital Marketing Tips & Tricks

Black Friday: facts, keys, tips & forecasts Black Friday remains one of the most anticipated shopping events of the year, and in 2023 it is expected to continue to set a milestone in both online and offline retail sales. Here’s an update with recent data, key trends and strategies to make the most of this […]

Halloween advertising strategy – Spooktacular campaigns! It’s that exciting time of year again! It’s time to carve pumpkins, let the zombies roam and have users prepare their best screams, because Halloween is just around the corner! Let’s put a twist on your Halloween marketing strategy with fresh facts and stats from this year. Halloween, a […]

Marketing ideas for your fall season campaigns The end of summer is rapidly approaching us, bringing the very important season of autumn.Change of weather, change of schedules, and new key dates to worry about such as Halloween, Black Friday and Cyber Monday. How does one take advantage of all of this? In this post we’ll […]

Back-to-school Sales – How to Boost your Seasonal Marketing August is here and with its arrival come back-to-school campaigns. Little by little beach afternoons and vacation days are falling behind us and on the horizon we have back-to-school marketing sales waiting for every business owner. Back-to-school, in particular, school supplies, paper book or ebook sales […]

The first thing you need to do before implementing your back to school marketing strategy is to make sure you have the right products in your ecommerce store to market. You can check which products were more popular in terms of back to school sales the previous years and highlight them in your store. You can also get product insights externally by checking your market trends on Google Trends free tool.

Universal Analytics Guide: Track your metrics in Universal Analytics If you own a website, you have probably already implemented Google Analytics on it. This is one of the first things a web owner needs to do. However, having implemented it is not the same as knowing how to use it. If you’re among those who […]

Google Analytics for Beginners: the Ultimate Guide Understanding and analyzing user behavior on your website is crucial for making data-driven business decisions. One of the most powerful tools available for this purpose is Google Analytics. Universal Analytics will stop processing data on July 1, 2023, so we want to ensure that you have the most […]

Top 14 Tricks for Your 4th of July Marketing Campaigns America is the land of opportunity, and you know what they say, when opportunity knocks… don’t let it pass you by! Independence Day or 4th of July is a national holiday in the United States that can increase sales for your business (physical and/or online) […]

SEO vs PPC for eCommerce: What to choose for your online store Many owners of small to medium eCommerce stores believe they’re forever stuck paying for traffic with PPC (Pay Per Click) ads and that SEO (Search Engine Optimization), only works for large corporations. Luckily, this isn’t the case. Many successful eCommerce businesses can benefit […]