Facebook Ads VS. Google Ads: Which one is best?

The controversy between choosing to promote your products with Facebook ads vs Google ads is served!

Which of the two will give you a better return on investment (ROI)?

people who work in marketing are used to being asked about the differences between Facebook and Google ads: “Which one will be better for my business?”

And almost every time the marketers have a similar answer: “it depends!”

Both are great, but yes, one can be better than the other depending on your business, your audience, and your goals

Check the infographics!

 

How Facebook Ads works?

The eCommerce ads on Facebook are targeted to users based on their location, demographic, and profile information. … After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Facebook’s most important ad targeting options. Users then see your ads in the sidebar on Facebook.com.

How Google Ads works?

Advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

You have to check, to know which one (Facebook Ads vs Google Ads) is the best option for your business, as you can see at the infographic, several factors as your user mindset, the pricing and, of course, which one provides you more advantages and benefits.

If you need more information, check if SEM might be the best for you! And here another extense guide you should read. Have you familiarized yourself with the PMAX campaigns from Google and Microsoft? They’re quite noteworthy and not to be overlooked!