google ads pricing

All you need to know about Google Ads agency pricing

Are you taking full advantage of your Google Ads budget? Do you know what pricing looks like for Google Ads if you hire an agency? Don’t miss your chance to optimize your budget with the following tips and tricks.

You’ve decided to start investing in Google Ads to promote your business and of course, -why not be honest?- increase your revenues! If you aren’t an expert, you are probably spending your time trying to understand how this works. You may get frustrated (we’ve all been there) and are probably having a lot of doubts and questions about it. When you reach the limits of your patience, you will start considering other alternatives. Whom should you refer to for some help? You’ve probably heard about various advertising agencies, agencies with AdWords experts who are available to relieve you from the stress of Google Ads. But what would be the next step? Releasing you from the aforementioned stress, is not free probably right? Is this luxury aligned with your budget? We did some of this research for you…

Google Ads agency pricing models

Before answering the critical question of, “how much will google ads management will cost me?”, you will have to be familiar with different google ads management pricing models.

Percentage fee calculated on Google Ads’ spend

This option is a very common pricing model for PPC management agencies. An agency will be charging you a fixed percentage of the amount you will be spending on Google Ads campaigns that they will be managing. These agencies also usually require a minimum budget you must spend on ads. This may not be the most optimal solution if you’re a small company starting with a small budget.

Flat fee

Some agencies will charge you a flat fee after doing a deep analysis of your business. Each PPC management pricing model has its pros and cons, as does this one. A clear advantage of a flat fee pricing model is that you know exactly how much you will be getting charged every month. No big surprises here. Additionally, you won’t be getting pushed to increase your spend on Google Ads, which is can also be a relief.


This pricing model will require more attention because it can be tricky. You will want to make sure that the KPIs you will base the charge of the management of your campaigns on are clear, scalable and represent the actual growth of your business. Once you achieve this, you have a special advantage here. An account manager will be motivated so that your business succeeds!

Do you want a clear image of how much exactly each of the above-mentioned PPC management pricing models would cost you? This actually depends on many factors which are different for every business, however, we will try to make an approximate estimation.

Percentage fee calculated on Google Ads’ spend

This fee can vary from 15% up to 30% of total ad spend. However, a 20-25% is a common fee charged on the ad spend.

Flat fee

This fee can also vary a good amount. Depending on how big your business is, as well as the workload needed from the agency for managing your ads and the profit you will be making, the amount can vary from $300 up to $5,000.

An alternative to costly PPC agencies

If you’re a small eCommerce and new to the market, then all options above might sound a bit over the limit. However, the need for you to use Google Ads in order to bring customers to your door still exists and is of great importance. Which poses the question of if there are any alternatives to expensive PPC management agencies? Well, the answer is yes!

Using a free application that could create your Google Ads campaigns sounds like a good deal, right? When we created eCommerce Ads by Clever Ads, we were thinking of small retailers and the challenges they face in order to make their business thrive in a very competitive market. The free software will inspect your website’s products and categories and will create campaigns based on that. Later, an account manager will be reviewing all the campaigns created automatically in order to confirm that they are good to go!


We understand that as a small eCommerce owner every cent spent matters to you. Making it very important to examine all market options available before you hire someone to manage your campaigns. The market is very competitive and it’s very easy to get lost in search results on the network. Make sure you hire the best option that will bring the best ROI for your business. If you want more information about this, don’t forget to visit the eCommerce category of our blog.

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