How Does Google Ads Work?

How Does Google Ads Work?

Google Ads is one of the most well-known advertising platforms internationally. Thousands of businesses make money thanks to online advertising. But… Do You know how does Google Ads work? Do you know Google Ads automation exist?


Take a quick look at the most important benefits of using Google Ads before to ask yourself how does Google Ads work:

  • Targeting your ads properly will allow your content to be shown to people that are already interested in your services. Your ads will appear right when they search for your products. Learn here how does Google Ads work! 
  • It’s very affordable.  You’ll be charged only when a potential client clicks your ad to view your webpage (pay-per-click). This means you will only pay for the traffic Google Ads brings you. Once these potential clients enter your store, it’s your job to lead purchasing! How to improve your eCommerce in order to boost conversions.
  • You can always control your spending. Set a maximum daily budget and don’t worry about money. Just enjoy results!
  • Google Ads provides you with reports and statistics about your ads and keywords. Tracking your metrics allows you to optimize your campaigns.  You can always make changes to improve your results. 
  • You can measure your ROI by tracking conversions.

There are many different types of advertising options available for businesses of all shapes and sizes, depending on their objectives and goals. Here you can learn about the different advertising options Google Ads offers to your business:

How Does Google Ads Work? Search Network

Search Ads are the easiest to identify and usually the most familiar ones. You can position your ads on top or along the sides of a Google search results page based on people’s search query. Make sure you are there when potential customers type your brand and products on the search engine. 


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The Search Network works as an automatic billing system, charging you every time a user clicks on your ads. This means you’ll “pay-per-click”. That’s why online advertising is also called PPC. In order to launch your ads, you will have to choose the keywords you’ll bid for, create the ads and allocate a budget. If there is more than one advertiser bidding for the same keywords, Google will consider three elements for choosing the order in which these Ads will appear:

  • The price each advertiser is willing to pay per click (the bid).
  • The quality of the ads and website.
  • The ad extensions and other ad formats.

The keywords you choose should be the ones that clients would need to search for finding your company, products or services. Effective keywords are composed of a maximum of 2 to 3 words that are specific and directly related to your product and brand. We recommend differentiating your brand in the ad text to make you stand out from the competition. Keep reading and continue learning about how does Google Ads work! 

Display Network

Display Networks are used on more than a million websites associated with Google, videos and applications. A great example of this is YouTube. It works similarly to the search network with two main differences:

In addition to using keywords, the Display Network option allows you to target your ads using subjects and selecting web placements. Secondly, Display Networks allows you to create ads in a variety of formats, including:

  • Text Ads you see in Gmail, on blogs, and many other sites
  • Image Ads, better known as “banners”, are the large graphic ads across the top, side, or bottom of a webpage
  • Rich Media Ads, which allow people to interact with an image or video.


How Does Google Ads Work



One amazing feature that both Search and Display Networks offer is remarketing. Remarketing involves showing ads to people who have already visited your website. This way you can remind people that were interested in your products to come back to your site. Reconnect with them! These campaigns can be extraordinarily successful in driving sales activity, increasing registrations and promoting brand awareness.


How Does Google Ads Work


Could remarketing be better? Sure! With Dynamic remarketing you won’t only remind people about your store, but about the concrete products they visited! A huge percentage of the people that left your store is recoverable, so why are you waiting to bring them back?

Learn more about Dynamic Remarketing!

Video Ads

Video ads aim to promote and enhance the visibility of your video content. While video ad content must be hosted on YouTube, video ads can appear on video partner sites and apps across the Display Network as well. The goal of Video Ads is to increase brand recognition and preference. There are different video advertising options available:

  • TrueView in-Stream Ads are the most common ones and can be published before, during or after other videos. In this type of ad you only pay if the ad is viewed for at least 30 seconds (or the full video if its duration is less).
  • TrueView Video Discovery Ads are shown in places where the user is discovering content, its format changing depending on the website where it’s being shown. The user can decide to watch the video or not, and so the advertiser only pays when viewers click on it.
  • Bumper Ads are the shortest ones, lasting only 6 seconds and cannot be skipped.


How Does Google Ads Work


How Does Google Ads Work? Shopping Ads

If you’re a retailer, you can useShopping Campaignsto promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. But wait, do you know what is Google Shopping?

  • More traffic: Many businesses experience significantly higher click through rates (CTR) with shopping ads.
  • Better-qualified leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchasing decisions. This makes shoppers more likely to complete a purchase on your site.
  • Broader presence: More than one of your Shopping Ads can appear for a given user search and, if relevant, a Shopping Ad can appear with a Text Ad.
  • Powerful reporting and competitive data: See how your products are performing at any level of granularity you want.


how does google ads work

Performance Max Campaigns

Performance Max is a campaign type in Google Ads that allows advertisers to en ing It leverages machine learning to automatically optimize bids and placements in real-time, maximizing performance and efficiency. Performance Max campaigns are designed to drive conversions and sales, making them an ideal choice for businesses looking to scale their advertising efforts and achieve their marketing goals.

The benefits of Google Ads’ Performance Max (PMax) campaigns are numerous and significant for advertisers. Some of the key benefits include:

  1. Wide Coverage: PMax campaigns allow advertisers to reach a broader audience across multiple channels, including Search, Display, and YouTube, all from a single campaign. This increases brand visibility and product or service exposure.
  2. Automated Optimization: PMax campaigns use machine learning to optimize bids and placements in real-time, maximizing performance and advertising efficiency. This means advertisers can achieve optimal results without constant manual adjustments.
  3. Ease of Use: Setting up and managing PMax campaigns is simple and efficient. Advertisers can create and launch campaigns in a matter of minutes, saving time and resources.
  4. Conversion Focus: PMax campaigns are designed to drive conversions and sales. Advertisers can set specific conversion goals, and the campaign will automatically optimize to achieve those goals.
  5. Greater Control: Despite being automated, PMax campaigns offer advertisers significant control over their advertising investment. Advertisers can set a maximum daily budget and adjust bids and placements as needed.
  6. Detailed Reporting: Google Ads provides detailed reports on the performance of PMax campaigns, allowing advertisers to track results and make informed decisions about advertising investment optimization.

If you still have doubts about how does Google Ads work, you can contact us anytime!

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