How to Sell Shoes Online – Follow these Tips!
As you know, summer is just around the corner (don’t think it’s far away, it’ll creep up on us fast enough) and people are preparing to renew their closet, especially their footwear for the season that brings a lot of sunshine: flip flops, open-toe trends, and heels! How to sell shoes online the right way? Read this and learn how to do your Marketing Calendar and how to sell online!
So now is the time to kick off your Seasonal Marketing campaigns for this season!
Due to this you have a lot of important data to know today, in order to know how to create the best marketing strategy this week. Let’s start!
Retail sales of the global apparel and footwear market (2017-2030)
- “The size of the global apparel and footwear market in 2019 was 1.9 trillion U.S. dollars, and this was forecast to reach 3.3 trillion U.S. dollars by 2030.”
- “Footwear consumption will increase by 2% in 2022 compared to pre-pandemic levels”.
- “The sportswear market is one of the key apparel markets worldwide: it was valued at 265 billion U.S. dollars in 2019 and was predicted to increase by around 80 percent by 2025. Sportswear is made from materials that improve agility and offer comfort, specifically designed to aid performance during physical activities. Nike was the leading sportswear company worldwide in 2019, with sales generating more than 39 billion U.S. dollars.”
Footwear leaves the pandemic behind
- Global footwear consumption will increase by up to 2% next year from 2019 levels, according to World Footwear estimates.
- On average, the responses collected by World Footwear point to footwear consumption growth reaching 3.3% in Oceania (the fastest growing market), 3.2% in South America, 2.4% in Asia, 1.8% in Europe and 1.2% in Africa — all relative to 2019 consumption rates.
- North America is the only market analyzed by World Footwear in which the footwear sector is predicted to shrink its consumption, falling by 3.6% compared to pre-pandemic levels — according to the organization’s forecasts.
And what are the 2019 data (pre-pandemic data)?
- “In 2019, Nike had a turnover of approximately 39.12 billion U.S. dollars.”
- “2019, fashion e-retail sales grew 16.1 percent compared to the previous year.”
- “Again in 2019, retail e-commerce revenues from apparel and accessories sales amounted to 102.5 billion U.S. dollars and are projected to increase to 153.6 billion U.S. dollars in 2024.”
- “April 2020, store sales fell to 424 million U.S. dollars due to the impact of the coronavirus (COVID-19) pandemic. In December 2020, retail sales in shoe stores increased to 3.5 billion U.S. dollars.”
- “The United States imported about 2.47 billion pairs of shoes in 2019.”
- “It was found that in 2019 the sector spent 12.6 billion U.S. dollars on advertising. According to previous year’s data, the ad expenditures for the industry amounted to 11.8 billion dollars.”
So, what should you do?
Viewing all this data we can see that the footwear market, and especially the online market due, among other things, to the coronavirus pandemic, is going from strength to strength. What can we do to increase our online sales? Pay attention to the checklist!
- Don’t lose sight of your SEO strategy.
- Make a careful, calculated SEM (paid traffic) strategy with a daily and/or weekly budget.
- Study your audience in-depth and make targeted ads, i.e. more personalized. This is known as targeting. Knowing your target audience is essential!
- Get good at branding. An unknown brand will not attract people to your website! Work on branding, it will give you long term benefits like SEO – they are worthwhile!
- Study the sources of acquisition for your website and promote the most profitable ones. Organic traffic, direct traffic, referred traffic, paid traffic and social traffic are the most common sources that you should not lose sight of.
- Which devices do your users usually buy on? If you notice that it’s from their cell phones, your website has to be responsive or have an AMP design! Making the purchase process from mobile will be easier and more comfortable for your users.
Other small tips that work…
- Social media and Google reviews: they are quite important. Buyers are increasingly relying on reviews from other customers. Try to get as many good 5-star reviews as you can.
- Call to action buttons (CTA): they are very important on any website. If you don’t know where to start, here’s an idea… What CTA Buttons do your competitors have? Start by imitating them!
- Creativity and design: your website has to be cool, pleasing to the eye, engaging… Don’t know anything about design? For that there are free and intuitive tools for everything, such as Canva, Venngage… Search on Google, there’s a free tool for everything!
- Support your SEO with link building strategies: link building is on the internet what word of mouth is in real life, and Google gives it a lot of importance when it comes to positioning you in its rankings. Dedicate resources to try to do link building, it pays off in the long run.